Jeannie Dougherty

I’m a seasoned marketing leader with over 15 years of experience specializing in SEO, SEM, UX, CRO, content marketing, and email strategy. Over the course of my career, I've built data-driven frameworks that consistently cut costs, grow organic and paid traffic, and boost conversions across diverse verticals

• 15+ years in digital marketing leadership—building integrated campaigns combining SEO, SEM, CRO, and email marketing
• Proven track record of delivering measurable ROI, including double-digit growth in web traffic and lead generation
• Designed and implemented high-converting content funnels:
• Blog posts generating 3,000+ visitors per month
• Salary guides with 600+ PDF downloads as a lead magnet
• Resume upload pages achieving conversion rates around 3.5%, and consult-booking CTAs hitting 4.7%

• Content Marketing & Strategy: Architect persona- and funnel-driven campaigns—from awareness pieces like “5 Signs You’ve Outgrown Your Role” to BOFU assets like salary guides, resume templates, and job-match quizzes
• SEO & SEM Optimization: Live experimentation and measured improvements in organic and paid search performance, tailored to audience needs and user intent
• Conversion Rate Optimization (CRO): A/B testing landing pages, optimizing form CTAs and email workflows to lift performance
• Email Marketing: Personalizing segmented drip sequences that nurture leads into consults or uploads, with strong engagement and conversion metrics.

With 15+ years of experience, my method is data-led and results-driven:

1. Persona-first strategy: Crafting content tailored to defined personas—like Rising Ruth, Laid‑Off Leo, and Ambitious Amir—and their career decision stages (Awareness → Consideration → Decision)
2. Funnel-informed content architecture: Each content piece is tied to a clear CTA—downloads, uploads, scheduling consults—to ensure measurable progress through the funnel
3. Performance dashboards & iterative improvement: Reporting on bounce rates, form conversions, lead growth, and campaign performance to continually optimize and refine content and delivery

MetricOutcomeMonthly blog traffic~3,000 visitors on evergreen career contentLead magnet downloads~600 salary guide downloads; ~300 layoff checklist downloadsBOFU conversion rateResume uploads at ~3.5%; consult bookings at ~4.7%Funnel lead-to-conversion ratio~7% from lead magnet engagement to conversions across funnel stages

If you’re seeking a strategic marketing partner who can lead persona-based content funnels, optimize search performance, and deliver measurable business results—I'd love to connect. Whether you need to elevate your organic visibility, drive lead gen through content, or build scalable email-based conversion flows, I bring 15+ years of proven expertise to help you grow.