Jeannie De Vynck

JEANNIE DE VYNCK Location: Tramore, Co. Waterford, Ireland | Mobile: - | Email:- PROFESSIONAL PROFILE Jeannie is an insightful digital and content marketing professional with a belief in the power of words and images to connect, educate and persuade, especially when they are combined with the creative use of technology. Her understanding of the integrated media landscape and knowledge of digital marketing technology, website development tools, analytics tools, CRM software and social media platforms has led to successful communications campaigns through providing resourceful and engaging content, visuals, web pages and social media posts. By leveraging the analytics data, each new digital marketing initiative has been built on the lessons from previous campaigns. She is well-positioned for any organisation seeking an innovative digital marketing and website management professional to develop communication strategies to grow and strengthen market share. COMPETENCIES, STRENGTHS & SOFT SKILLS ● Website management ● Social Media marketing ● SEO ● Copy editing ● A feel for IT ● A desire to make a difference ● Website design ● Digital marketing strategy ● SEM (Google Ads) ● Communication ● Research and insight ● Content writing and strategy ● Digital marketing analytics ● Email marketing ● An eye for design ● Curious and eager to discover EDUCATION & QUALIFICATIONS ▪ ▪ ▪ ▪ ▪ Bachelor of Architecture - University of Natal, Durban, South Africa Diploma in Journalism and Media Studies - Damelin College, Cape Town, South Africa Diploma in Digital Marketing - Edinburgh Napier University through Shaw Academy Diploma in Web Page Design - New Frontiers Computer Learning Centre, Cape Town, South Africa TEFL - Teaching English Foreign Language Course - Global Language Training, UK (online) SOFTWARE SKILLS In the jobs that I have done, I have used the following: ▪ HTML and CSS ▪ WordPress ▪ Google Analytics and other social media analytics tools ▪ Google Ads ▪ JavaScript ▪ PHP and ASP.net ▪ SQL ▪ Adobe Photoshop and Illustrator ▪ Adobe Dreamweaver and Adobe Brackets ▪ CorelDRAW and Corel PHOTO-PAINT ▪ HubSpot WORK EXPERIENCE Digital Marketer and Content Writer CREATION MEDIA, SOUTH AFRICA (Own company) May 2016 – Present Primary client since April 2019: Australian company, Nimblex (getnimblex.com) Responsibilities: ▪ Managing the client’s digital and social media marketing ▪ Creating content for online and print media, e.g. writing blog stories and other website content ▪ Planning, implementing and monitoring digital marketing campaigns and strategies ▪ Producing and analysing digital marketing reports using Google Analytics and social media tools ▪ Planning, executing and analysing email marketing campaigns (using HubSpot) ▪ Planning and executing PPC campaigns (Google Ads) ▪ Managing SEO ▪ Writing content for marketing assets, e.g. brochures ▪ Writing scripts for marketing videos ▪ Copy editing documentation ▪ Collaborating with the graphic designer/videographer ▪ Updating the website and posting blog articles (using WordPress) Copywriter, Web Developer and Graphic Designer 360 MEDIA SHOP, HERMANUS Responsibilities: ▪ Developing websites ▪ Executing Search Engine Optimization ▪ Producing metrics using Google Analytics ▪ Setting up social media for businesses ▪ Designing graphics ▪ Copywriting for online and print media news releases May 2012 – April 2016 From October 2004 until May 2012, I stayed at home with my three young children. Web Developer and Website Manager SANS FIBRES, CAPE TOWN (Company closed) June 1999 – October 2004 Responsibilities: ▪ Designing and maintaining the company’s Intranet and Internet sites ▪ Managing and writing content ▪ Developing web-based programmes using ASP.net, JavaScript and SQL ▪ Designing graphics when needed for the websites Art Department, Wardrobe and Production Assistant CAPE TOWN FILM INDUSTRY June 1996 – May 1998 Architectural CAD Technician GISELE VANDERSTRAETEN ARCHITECTS, CAPE TOWN February – April 1996 Architectural CAD Technician BROWN & ROOT, LONDON May – October 1995 Office Administrator BROWN & ROOT, SOUTH AFRICA March - April 1995