Jeannette Bwana

Jeannette Nyambeki Bwana Telephone no: - Email:- Personal Profile A results-oriented professional with over 10 years of experience in client relationship management, campaign execution, and strategic marketing across diverse industries. Skilled in developing and implementing 360-degree campaigns, driving brand awareness, and increasing customer engagement. Proficient in overseeing multifaceted projects, including thematic and product-specific campaigns, ensuring alignment with client objectives and timelines. Demonstrates exceptional leadership by managing cross-functional teams, fostering collaboration, and delivering innovative solutions to achieve campaign success. Expertise includes identifying market opportunities, securing new clients, and strengthening relationships with existing ones to drive portfolio growth. Adept at coordinating production processes, supervising creative teams, and ensuring final outputs meet client expectations and industry standards. Known for an analytical approach to assessing campaign outcomes, providing actionable insights, and achieving measurable results, such as increased product uptake and brand loyalty. A strong communicator with a proven track record of delivering impactful campaigns, boosting brand equity, and achieving organizational goals. Education 2010 2008 Marketing and Business Administration University of Pretoria, South Africa Golden Key International Honour Society University of Pretoria, South Africa Higher General Certificate of Secondary Education 2006 Midrand Graduate Institute, South Africa Professional Qualifications  2024: The Creative Brief Master Class Certified  2022: Marketing training; African School of Advertising Certified Skills  Integrated Marketing Strategy Leadership: I have expertise in leading the design and execution of cohesive campaigns, seamlessly integrating traditional, digital, and on-ground activation strategies to achieve organizational goals.  Proposal Development and Client Acquisition: I have a proven ability to develop persuasive proposals and tender documents that secure high-value clients and projects, contributing to business growth.  End-to-End Production Oversight: I am skilled in managing creative teams, production houses, and operational logistics to ensure delivery of exceptional campaign results.  Advanced Market Research Leadership: I am proficient in guiding the analysis of target demographics, ensuring campaign strategies and messaging align with audience needs and preferences.  Strategic Brand Building: I have demonstrated success in driving brand visibility, increasing equity, and fostering loyalty through impactful thematic and product campaigns.  Conflict Resolution and Team Diplomacy: I have expertise in resolving conflicts, maintaining team cohesion, and ensuring positive outcomes during high-pressure projects.  Strategic Decision-Making and Vision: I am skilled in making data-driven decisions and implementing strategic solutions that align with organizational objectives.  Time Management: I have strong ability to prioritize high-stakes tasks, ensuring deadlines are met while maintaining exceptional quality across multiple projects.  Creative Leadership and Innovation: killed in fostering a culture of creativity, encouraging innovative solutions, and maintaining a competitive edge in campaign design.  Copywriting: development of copy to be used across marketing communication channels in above the line, below the line and digital campaigns.  B2B campaign management: management of cross functional teams in the acquisition and implementation of B2B strategies to enhance client portfolios and increase in ROI  B2C campaign management: management of cross functional teams in the acquisition and implementation of B2C strategies to enhance client portfolios and increase in ROI  Digital campaign management: development and application of content for digital campaigns to increase online interactions with brands as per brand strategies that lead to conversions Work Experience Mar 2019 - Oct 2024 Tessera Communications Ltd Position: Started as Account Manager then was promoted to Lead Account Manager Sample Projects:  Safaricom Tuinuane - Thematic Campaign  Shabiki - Shabiki Jackpot Mbao Campaign  HFC – Target Save Campaign Key Achievements:  Developed and nurtured long term strategic relationships with all clients such as Safaricom, Shabiki, Imperial Bank, HFC and Madison Insurance. These relationships have resulted in renewal of contracts on a yearly and project basis and other opportunities.  Our clients have shown year on year growth due to the successful and efficient management of all projects and campaigns that are custom made to answer the client needs. The strategies developed are in tune to answer a specific ask in order for the correct product and communication to get to the intended recipient.  Design and led marketing campaigns that have given clients their expected ROI for each campaign resulting in the client being top of mind to their target audience.  Managing 2 account managers, providing mentorship training and enhanced team performance leading to successful campaign completion.  The successful launch of products and services backed by the correct communication and proper choice of communication channels to ensure the product and/or service is going to right audience resulting in an increase in their revenue growth over the years. Responsibilities:  Identify and secure new clients to grow the company’s portfolio.  Foster and maintain strong relationships with existing clients to ensure ongoing satisfaction and engagement.  Coordinate with internal teams to ensure timely and accurate delivery of all campaign components as per the agreed timeline and client expectations.  Oversee and manage cross functional teams to ensure communication objectives are achieved.  Management and execution of nationwide campaigns.    Market research and data analysis to track the performance of existing campaigns as well as discover gaps within the market that can prove advantageous for clients. Careful management of campaigns to ensure communication channels stick within budget and not go overboard. Post campaign analysis of all campaigns to give clients feedback on performance of each campaign as well as areas of improvement for upcoming campaigns. Oct 2013 - Feb 2017 Scanad Kenya Ltd Position: Account Executive Sample Projects:  Britam Insurance - Britam I Am Ready Thematic Campaign  Equity Bank - Product Shoot Campaign  Imperial Bank – Product Shoot (done for brochures and flighted Out Of Home nationwide) Key Achievements:  Building and maintaining long term relationships with all clients such as Equity Bank, Britam and Imperial Bank. These relationships resulted in the continued renewal of our contracts and projects outside our scope of work.  All our clients experienced revenue growth through the years they were with us. They had a strong team behind them that ensured each strategy was developed and followed to cater for each client’s individual needs.  Custom made campaigns for each client to answer their specific needs resulting in in the achievement of their target ROI and having the brand being top of mind to the audience.  Launch of new products for our existing customer base as well as walk-ins for one time projects resulting in growth revenue for both categories of clients over the years. Responsibilities:  Managed client relationships in collaboration with the Lead Account Manager to ensure satisfaction and alignment with campaign goals.  Oversaw the execution of 360-degree campaigns to meet objectives, working under the guidance of the Lead Account Manager.  Prepared and coordinated tender documents to support the procurement of new clients.  Managed and assisted in the implementation of digital campaigns and strategies to achieve targeted outcomes.  Led the creative and digital teams internally to deliver campaign objectives under the guidance of the Lead Account Manager.  Managed the production house to ensure smooth operations and high-quality outputs.  Oversaw the shoot process, ensuring outcomes aligned with client expectations.  Achieved increased product uptake and enhanced brand love through the campaign's success.  Coordinated the shoot for over 30 products, managing the photographer, production house, and creative lead.  Supervised models on set and ensured all shots adhered to the client brief.  Reviewed and approved final artwork layouts, maintaining alignment with campaign standards.  Successfully increased awareness and uptake of client products through various campaigns. . Mar 2012 - Sept 2013 Centre Stage Marketing Position: Account Executive Sample Projects:  Fanta - On-Ground Activations:  Trust Condoms - On-Ground Activations  Cadbury Chocolate – In-Store activations Key Achievements:  An increase in the number of briefs for managing both existing and new clients’ on-ground activations due to the relationships developed over the years end the exemplary work done.  Provision of strategic solutions that ensured the on-ground activations would capture the attention of the intended audience and other passersby hence achieving their goal of increased revenue.  The development of out-of-the-box activation ideas that would set our activation ideas apart from those of the competitors. This created brand awareness and made our client distinct within a congested pool of other companies offering the dame products.  Launch of various products that were launched into the market with heavy on-ground activations that led to increased sales. Responsibilities:  Supported the execution of client BTS (Behind The Scenes) events and campaigns under the guidance of the Account Manager.  Attended client BTS activities to ensure alignment with the approved brief and campaign objectives.  Prepared detailed reports following each BTS activity, providing insights and recommendations.  Prospected and engaged with potential clients to expand the agency's portfolio.  Planned and executed nationwide activation campaigns to engage the target audience.  Managed field operations personnel, ground crew, and internal teams to ensure seamless campaign delivery.  Achieved increased uptake of Coca-Cola soft drinks among teens.  Developed detailed route plans for road activations to maximize reach and impact.  Oversaw the management of field personnel, ground crew, and internal staff during activations.  Ensured on-ground execution adhered to the campaign brief and standards.  Boosted sales and product awareness among tweens and young children for Fresh Chewing Gum's different flavours. Other Positions Held  Feb 2011 - Feb 2012: Account Executive at Uniglobe Northline Travel Additional Information Awards  Golden Key Award for academic excellence Trainings and Workshop  Certificate in the Creative Brief Master class  Marketing training; African School of Advertising Certified Hobbies and Interests  Swimming, reading and taking care of animals References Arranged in order from first employment to most recent Full Names: Adam Nyakundi Positions, Organization: Chief Executive Officer, CentreStage Marketing Ltd Telephone no:- Email:- Full Names: Cathy Gathu Positions, Organization: Managing Director, Scanad Kenya Ltd Telephone no:- Email:- Full Names: Joanna Gow Positions, Organization: Managing Director, Tessera Communications Ltd Telephone no:- Email:-