Jeanne Erika Icasas

JEANNE ERIKA ICASAS OPERATIONS-SAVVY VIRTUAL ASSISTANT | MARKETING SPECIALIST FOR HIGH-IMPACT BRAND MESSAGING Tondo Manila, Philippines | www.jenicasas.site/worksamples SUMMARY I am a General Virtual Assistant with over six years of remote experience supporting administrative, content, and marketing tasks. I specialize in managing 200 to 300 email and SMS campaigns each month for multi-location restaurants. My skills include inbox and calendar management, data entry, research, and basic website updates. I also improve workflow efficiency through clear playbooks and tutorial guides. WORK EXPERIENCE October 2021 November 2025 Restaurant Growth | Blast Specialist - Team Lead Led a small team of blast specialists to plan, write, and schedule 200–300 email/SMS sends per month across 250+ restaurant locations. Kept clients in the loop via email and text, ensuring creatives and approvals landed on time. Created simple promo graphics and short videos while keeping the brand's look consistent. Built quick tutorial videos and playbooks to help new hires ramp up confidently. Researched offers and campaign ideas that helped boost sales and engagement. April 2020 - January 2022 Brookielynns Bungalow | General Virtual Assistant Managed social media accounts and content calendars. Created promotional videos. Designed graphics for digital platforms, maintaining brand consistency. Managed inbox and calendar; scheduled and coordinated meetings. Performed data entry and conducted market research for coaching materials. May 2012 - August 2019 JCO Donuts & Coffee Philippines | Senior Training Officer Led onboarding and management training programs; produced tutorial videos to streamline ramp‑up. Planned annual training calendars and coordinated multi‑store schedules across locations. Coached and supervised junior officers, delivering feedback and tracking performance. KEY SKILLS Graphic Design (Canva) & Basic Video Editing Calendar & Email Management / Scheduling Training & Onboarding New Team Members Email & SMS Campaign Marketing EDUCATION Administrative Support Lyceum of the Philippines Bachelor of Science in Hotel and Restaurant Management Specialization in Cruise Line