Jean Pierre Bobbaers | Freelancer Resume

Co n n ec t in g Exec ut ive s to Cus to m e r N ee ds Jean-Piere Bobbaers Connecting Executives to Customer Needs J ean - Pi erre Bo b ba ers º1958 - Maaseik - Belgium -- In thirty years as a designer and retail consultant I have moved from designing environments for ships, trains and stores to providing strategic advice and design for telecommunications companies, banks, supermarket chains, global soft-drink brands and recruitment agencies... now I'm looking for new challenges. Ed u c atio n Studies 1979-84 Languages Master in Interior & industrial Dutch (mother tongue). design. Post graduate courses English, French, German. in strategic retailing. Notions: Danish & Finnish B eg in ni n g In 1984 - 1986. In 1986 - 1989. Junior designer in Finnish Starting in Belgium as free- oﬃce designing hotel, ferry lance designing hotels and ship interior and restaurant store concepts worldwide for train. Minit. 1989 start of IMAGINIF. Stra te g ic Re t ail D es ig n In 90’s. In 00’s. Founder & Owner of IMAGINIF International expansion, design & specialising in retail design. roll-outs for: Disney, AB InBev, Belgian clients: Proximus, Levi’s, Eastpak, Shurgård. Randstad Belgacom, Randstad. Pioneer & Makro longterm client. in Internet (1994) Stra te g ic Re t ail D es ig n In 2011 - 2013. In 2013 - 2020. Oﬃce building sold and moving Focus on leisure, health and into the cloud with an international Ecommerce market. Projects team. Short part-time break for a in Indonesia. sabbatical (white-paper on retail.) S ki ll s I like to call myself an Omni-Architect. (on & oﬀ-line) Human Professional Team building Design Communication Marketing Trust Strategic Retailing Empathy Social Media Flexibility Construction Negotiation Research Humor Presentation Skills Leadership Technology Communication Thinking OTB Ex pe ri e n ce Sectors Leisure Legal Telecom Home Improvement Health (Audio) Supermarkets Ecommerce Automotive F&B Con s ul tant Overview A short overview of the most important design consultancy projects over time. Increase service Aveve, Belgiums leading agriculture related retailer asked us how to increase customer service. I advised to collect customers questions. Build a knowledge base with answers and build an app for staﬀ. Generate Ideas Coca Cola Europe asked me to join a brainstorm to create new innovative products. I came up with ideas. One was a wearable water bag inspired on camelback, another one, tiny tags for personalising drinks in disco’s. Client was impressed and hired me for an other project. Increase visitors De Belgian familie Claeys owners of Historium asked me how they could make the tourist place more proﬁtable. After days of observing visitors I advised to revamp the entire entrance of the visitor centre. Sales doubled after re-opening. Build an Adventure Park A Belgian/Asian entrepreneur ask me to help him build an Adventure Park in Asia. After ﬁnding the location I helped him with the business plan, marketing and design. I stayed 6 months on location to supervise the project. Today, It is the most successful park in Indonesia and a trend setter in Asia. Share retail expertise A Kuwaiti entrepreneur asked me to bring retail expertise to the family owned business. Over a decade I have transferred knowhow and retail design principles to diﬀerent retail concepts and created new ones. One was very innovative: The ﬁrst electric motorcycle store in the Middle East > NGM selling Zero Motorcycles. Position a Gelato store chain A French/Asian couple asked me to help them expand their successful Gelato chain in Asia. During a 2 month stay in Bali, I organised several workshops to make the client understand consumer behaviour to ﬁnd opportunities and new directions for their brand. It inspired them to ﬁne-tune their concept and launching new projects. Tell us why we loose money. A Dutch retail chain asked me why they where loosing money year after year in Flanders. After a 3 week research and analyses, I advised to close down the stores since Flemish people historically have little trust in authority and things they can not verify. Such as buying things behind a glass window. Find a new purpose for an empty factory Guido Dumarey a Belgian serial entrepreneur specialised in high tech turnarounds asked me to turn an old factory into a storage for classic cars. Apart from the storage, I advised to build a school, dormitory and event place to make the concept proﬁtable. (project under review). Create a worldwide store concept William-Demant a Danish hearing aid producer is buying chains of hearing aid centres worldwide. They asked us to make a new store concept to have one brand. I visited several companies in the EU and focused on understanding the needs of every country. I succeeded to come up with a design that was accepted in the EU. Create a new sports department Makro, a Belgian hypermarket asked us to re-think their sports department. As part of the re-imagining of the store concept and keeping the focus on sports, I advised MAKRO to alter the theme towards the "Urban Outdoor", survival in the urban environment. I always been interested in latest trends and technology. My thesis, in 1983, was “Designers and CAD” - Now I love cooking Asian, riding my Brompton, work on Ecommerce projects and loved to learn ﬂying a helicopter. I n tere s t s When preparation meets opportunity