Jayson Sta Cruz

JAYSOND.STACRUZ, RN Executive Virtual Assistant About Me Results-driven and highly organized professional with extensive experience as an Executive Virtual Assistant and Marketing Specialist supporting C-level executives and managing cross-functional teams across real estate, construction, and property management. Proven ability to streamline operations —successfully offloading up to 70% of administrative workload from CEOs—while improving email response times and project turnaround by 40%. Adept at leading marketing initiatives, setting up CRM systems, and coordinating with internal and external stakeholders to drive business growth. Known for balancing strategic thinking with execution, I thrive in fast-paced environments where precision, initiative, and reliability are essential. Ready to bring structure, efficiency, and value to your organization’s operations and marketing efforts. --Sta. Maria, Bulacan, PH 3022 Work Experiences UPSIDE CAPITAL HOLDINGS / Virtual Assistant: VP of Business Development Dallas, TX 75205 September 2024 - May 2025 Roles and Responsibilities: Provided high-level executive assistance to the CEO across 5 active businesses, managing calendars, priorities, and operations to streamline decision-making and reduce daily admin load by 60%. Conducted property due diligence by identifying comparable sales (comps), directly supporting acquisition decisions that resulted in $4.2M+ in successful property purchases across Texas. Spearheaded the end-to-end construction operations for single-family residential developments in Texas, overseeing project execution from demolition to resale, delivering projects 44% faster than scheduled timelines. Supervised a cross-functional team of 6 direct reports: 4 in marketing and 2 in construction, increasing departmental output and improving campaign deployment and construction milestone completion rates. Education OUR LADY OF FATIMA UNIVERSITY Bachelor of Science in Nursing Valenzuela City, Manila, PH 1440 Successfully set up and integrated lead and operations platforms, including Anyone Home and Elise AI (for lead nurturing), and JobTread (for construction project management), increasing lead response speed by 40% and improving project tracking efficiency by 50%. Prepared comprehensive investor decks and pitch presentations used for capital raising and property acquisition, contributing to successful funding efforts for multiple multimillion-dollar projects. June 2007 - March- NLE Board Passer Language English (Proficient) Social Media Links Facebook: https://facebook.com/jaysondsta.cruz/ LinkedIn: https://www.linkedin.com/in/jaysonstacruz/ OnlineJobs.ph: https://www.onlinejobs.ph/jobseekers/info/- Jobstreet: https://ph.jobstreet.com/profile/jayson-stacruz-tSD0XG0zWH Top Skills/ Expertise Executive Support Decision-making and Problem-solving Leadership/ People Management Time Management Communication and Negotiation Planning and Thinking Strategically Digital Design & Collateral Creation Construction Project Coordination CRM Implementation & Management VELO RESIDENTIAL / Virtual Assistant: Marketing Specialist Murphy, TX 75094 July 2023 - September 2024 Roles and Responsibilities: Designed and produced over 100+ marketing assets including resident flyers, brochures, and notices, supporting brand consistency across 15+ multifamily properties. Built and maintained landing pages on Wix for new property websites, contributing to a 20% increase in lead conversions during initial leasing campaigns. Managed and updated AppFolio-powered websites, ensuring accurate listings and up-to date marketing content, resulting in a 30% reduction in resident inquiries related to unit availability. Compiled, analyzed, and distributed weekly and monthly performance reports to community directors and ownership teams, improving decision-making speed by 25%. Coordinated with third-party vendors to ensure timely updates and asset delivery. Successfully onboarded properties to Zillow, Apartments.com, and other paid platforms, increasing listing visibility and boosting lead generation by 35%-60% across new communities. Maintained accurate and compelling marketing information in AppFolio including descriptions, Lisa settings, campaigns, and pricing, supporting optimized leasing strategies. Led bi-weekly Google Ads meetings, refining keyword strategies that increased ad traffic by 40% and improved CTR by 15% quarter-over-quarter. Managed high-volume email correspondence with a 24-hour response turnaround, and coordinated meetings with internal teams and external partners, ensuring seamless marketing operations. JAYSOND.STACRUZ, RN Executive Virtual Assistant Major Tools Used AppFolio/ ResMan Notion / Trainual Anyone Home/ Elise AI HelpScout Knock CRM Docusign JobTread/ Smartsheet MLS Slack/ Teams/ Zoom Showmojo Google Workspace Zillow Microsoft 365 Apartments.com Wix.com/ WordPress Tenant Turner Asana/ Monday.com Section8 Canva Pro DialPad MS Planner/ Project Ring Central Google Analytics Nextiva Desktime / HubStaff 3dplans.com --Sta. Maria, Bulacan, PH 3022 RENT IT NETWORK / Virtual Assistant: Utility Coordinator Tampa, FL 33609 December 2022 to July 2023 Roles and Responsibilities: Managed the timely activation and deactivation of utilities (electricity, water, gas, internet) for multiple properties to ensure smooth resident move-ins and move-outs. Monitored and processed utility bills for accuracy and on-time payment, preventing service disruptions and ensuring budget compliance across all managed properties. Scheduled and coordinated property visits with field teams and vendors to promptly address emergency utility concerns and service interruptions. Liaised with utility providers and contractors to resolve account issues, update service information, and facilitate efficient service transfers during property transitions. Supported property managers with day-to-day utility concerns, providing status updates, troubleshooting assistance, and ensuring alignment with operational goals. RENT IT NETWORK / Virtual Assistant: Marketing Specialist Tampa, FL 33609 March 2022 to December 2022 Roles and Responsibilities: Executed timely marketing of rental properties across multiple MLS platforms to maximize exposure and minimize vacancy periods. Matterport References References are available upon request. Audited property listings regularly to ensure accuracy of information, alignment with branding guidelines, and high-quality, up-to-date photos. Coordinated with leasing and property management teams to gather accurate property details and update listings promptly based on availability and pricing changes. Monitored listing performance metrics and provided reports to optimize marketing strategies and improve lead conversion rates. RENT IT NETWORK / Virtual Assistant: Property Management Assistant/ Trainer Tampa, FL 33609 August 2020 to March 2022 Roles and Responsibilities: Oversaw and trained a team of two virtual assistants, ensuring task efficiency and alignment with company standards through hands-on guidance and performance tracking. Created and maintained training manuals and SOPs using Trainual, streamlining onboarding and standardizing workflows across property management operations. Provided full administrative support to the property management team, including tenant communications, lease documentation and internal reporting. Coordinated maintenance scheduling and vendor communications, ensuring timely resolution of service requests and accurate status updates. AGRIMATE, INC / Sales: District Manager for North Luzon Caloocan City, Manila PH 1425 April 2017 - December 2023 SANOFI PASTEUR / Sales: Professional Medical Representative Bonifacio Global City, Taguig, PH 1635 October 2015 - March 2017 ASPEN PHILIPPINES, INC / Sales: Professional Sales Representative Bonifacio Global City, Taguig, PH 1635 February 2014 - March 2015 ACCENTURE, INC / BPO: Technical Support Representative Quezon City, Manila, PH 1110 January 2012 - January 2014