Jayden Reyes
Digital Marketing Specialist
Columbus, OH, United States, 43215, -,-
Professional Summary
Marketing professional with a bachelor's degree in Business Administration, specialization in Marketing, and a minor in Fashion
and Retail Studies. I bring over three years of experience specializing in Digital Asset Management (DAM), content creation, and
social media management. Adept at structuring and optimizing digital content to enhance discoverability and usability, I bring a
deep understanding of SEO principles and data categorization. Ready to contribute expertise to drive growth for a dynamic
organization.
Skills
Employment History
Adobe Creative Suite
(Proficient),
Adobe Experience Manager
(Proficient),
Canva (Expert),
Content Creation
(Proficient),
Content Management
(Proficient),
Content Writing (Proficient),
Copy Editing (Proficient),
Digital Asset Management
(Expert),
Digital Marketing (Proficient),
Marketing Analytics
(Intermediate),
Metadata Management
(Expert),
Microsoft Office (Expert),
Problem-Solving
(Proficient),
SEO Copywriting (Proficient),
Social Media Management
(Proficient)
Content Writer, Oct 2024 - Jan 2025
Heavy, Remote
Research and develop content tailored to basketball fans, utilizing WordPress to publish
content that aligns with trending topics and audience preferences on sites like Heavy and
MSN.
Optimizes articles for SEO through keyword research, creating compelling headlines and meta
descriptions, and incorporating internal/external links to improve searchability.
Monitor audience interaction and site performance metrics, utilizing insights to refine
content strategies for maximum reach.
Digital Asset Specialist, Nov 2023 - Aug 2024
Bath and Body Works, Columbus, OH
Enhanced metadata schema management by optimizing dropdown values, fields, and
property mappings, ensuring compliance with the approved Metadata Schema and Tagging
Structure. Served as a key point of contact across the organization for Adobe Experience
Manager (AEM) and proprietary DAM-related asset retrieval and inquiries.
As a system administrator for AEM and various company-wide DAMs, facilitated seamless,
secure access for over 100 external users while maintaining adherence to organizational
security policies. Verified role-based access control for Brand Portal groups, improving asset
retrieval efficiency by 20%.
Played a key role in the distribution of content across various mediums, utilizing CMS tools to
improve efficiency. Ensured faster time-to-market for digital assets and more efficient
management of web pages, app updates, and email campaigns.
Marketing and Communications Assistant, May 2022 - Aug 2022
Wexner Medical Center, Columbus, OH
Developed and implemented marketing strategies that elevated brand awareness, achieving a
52% increase in engagement among college students on social media platforms.
Designed compelling graphics, videos, and posts for Facebook, Twitter, and Instagram,
effectively translating complex medical information for a college audience.
Enhanced the website user experience and traffic by 40% through strategic content updates
and original content creation aligned with marketing objectives.
Digital Content Assistant, Sep 2021 - May 2023
The Ohio State University Libraries, Columbus, OH
Collaborated with the Marketing team to create and publish digital content geared toward a
college-age audience, achieving a 34% increase in engagement across Ohio State webpages and
social media accounts.
Oversaw content creation and publishing processes using Drupal CMS, ensuring content
aligned with brand standards for efficient campaign deployment.
Managed digital assets through OSU's proprietary DAM system, overseeing the tagging,
organization, and permissions for all marketing content. Ensured compliance with university
brand standards and assisted with asset retrieval throughout the organization.
Education
Bachelor of Science in Business Administration, Aug 2019 - May 2023
The Ohio State University, Columbus, OH Specialization in Marketing with a Fashion and Retail
Studies Minor.
Courses
Content Marketing, Sep 2022
Hubspot Academy
Google Analytics, Nov 2022
Google Analytics Academy
Additional Information
Volunteer Work, The Movember Foundation
Raised awareness for men's health through various forms of outreach, including social media promotion and in-person events.
Accountable for $1000+ during the 2021 campaign.
