Jayasty Anandan

Jayasty Anandan Content Writer, Content Marketer, Copywriter, and SEO Specialist for B2B Businesses Summary         Experienced Digital Marketing Professional with a track record in content writing, content marketing, copywriting, SEO, and social media across sectors including SaaS, FinTech, AI, EdTech, Insurance, HealthTech, Real Estate, IT, Travel, LinkedIn, WordPress Hosting and Digital Marketing. Ghost-wrote 400+ impactful articles and optimized 150+ web pages for higher rankings. Crafted conversion copies for landing pages for CatalyseR, Aayam Institute, and Invention Patent Drawings, WPMU Dev, and Gold Avenue. Expertise in crafting engaging content, utilizing analytics tools, and executing interlinking strategies. Created over 200 AI-related LinkedIn articles covering diverse industries for Skepsi Software. Diagnosed and resolved technical SEO issues such as duplicate content, site speed optimization, and mobile friendliness for Millennial Dollar, Convesio and Dev Gadhvi. Optimised 150+ blog posts for On-Page SEO. Managed PR efforts, collaborated with influencers, and orchestrated successful product launch press conferences for Panasonic India. Executed successful social media strategies, designed engaging visual content, and utilized data for tailored approaches for Oigetit and Convesio. Personal Info Address: Singapore - 521157 Phone: - Email:-LinkedIn: https://www.linkedin.com/in/jayast y-anandan/ Website & Portfolio: https://digitaljayasty.com/portfolio/ Professional Skills         Key Career Highlights Key Achievements:   Achieved first-page rankings for multiple blog posts and increased referral traffic by 49% for Dev Gadhvi’s website.  Elevated keyword rankings from 25 to 208 within three months for Dev Gadhvi’s website.  Improved brand visibility through SEO optimized home pages, resulting in 70+ branded keyword rankings for Dev Gadhvi’s website.  Contributed to a 38.7% growth in organic search results for Dev Gadhvi’s website.  Enhanced social media engagement by 3% for Oigetit in 2 months.  Awarded ‘Best Performance Award in Public Relations Operations’ in Feb 2019 in Panasonic India.  Awarded ‘Best Performance Award’ for being the top 7% of the intern among 10,000 students in Digital Marketing in Jan 2021.  Published my Book ‘Digital Freelancing for Women at Home’ in 2021  Awarded top-rated freelancer with 100% job success rate on freelance platform ‘Upwork’ in 2023. Additional Skills     Digital Marketing Content Writing Content Marketing Copywriting SEO Social Media Marketing Email Marketing Growth Marketing       Organized Detail oriented Great communicator Active Listener Team Management Process oriented Tools & Platforms                Ahref SEMrush Rank Math Pro Yoast SEO Surfer SEO Neuronwriter Canva Active Campaign Buffer Elementor Pro Grammarly Google Analytics Google Search Console  Hobbies Experience Freelancing (Content Writing, Content Marketing, Copywriting & SEO Specialist) (Sep 2020-Present) Tech Content Writer – Zus  Crafted SEO optimized blog posts and edited the old blog posts with better structure. 2024 SEO Copywriter – Gold Avenue  Crafted content for various product pages. 2024 Content Writer – Bubble  Crafted SEO optimized content using Chat GPT process created by the client. 2024 Conversion Copywriter – WPMU Dev  Crafted SEO optimized content for product page along with wireframe.  Crafted email copies to promote their products. 2023 Content Marketing and SEO Expert - SeoNerds Digital 2023  Created impactful ghost-writing articles for diverse publications.  Reoptimized 28 web pages with advanced keyword research in one month.  Utilized Surfer SEO for improved on-page SEO for 3 months.  Crafted 5 landing page copies for educational institutions. SEO Specialist - Millennial Dollar-  Conducted technical SEO audits and implemented optimizations.  Optimized website structure, internal linking, and URL structure.  Utilised Google Search Console, Google Analytics, and other SEO tools.  Optimized 55 blog posts for On-Page SEO.  Led cross-functional teams of 5 people for enhanced website traffic. Content Marketing Expert – Convesio  Conducted advanced research for site optimization.  Crafted, edited, and optimized 30 blog posts and website content.  Utilized Google Analytics and Screaming Frog for SEO analysis.  Executed interlinking strategies for increased traffic flow. 2021 Content Writer – Real Estate Client  Created outlines for real estate topics.  Crafted engaging content to improve website engagement.  Produced detailed Pillar content for in-depth answers. 2021 SEO Specialist – Blacaz Insurance  Audited website and implemented SEO strategies.  Conducted keyword research and optimized content.  Built media contacts, performed media outreach. 2021 Public Relations Officer – Panasonic India Mar 2017 – Feb 2020  Managed PR efforts including press releases and 20 events.  Coordinated with PR agency for launches and engagement.  Collaborated with influencers for reviews, enhancing brand awareness and engagement. Trade Marketing Support – Sony India Pvt Ltd Project Coordinator – MCI India Pvt Ltd Sales Coordinator - Inabata India Pvt Ltd Jun 2016 – Mar 2017 Jan 2015 – Jan 2016 Aug 2013 – Dec 2014   Reading self-help books & articles.  Watching movies and series on Netflix and Amazon prime Education  BE - Electrical and Electronics Engineering -).