Jay Van Der Westhuizen

SUMMARY Jay van der Westhuizen I’m a highly skilled and results-driven digital marketing professional with a proven track record of creating and implementing successful digital marketing strategies. I am good at using online platforms to drive brand awareness and engage target audiences. I have a strong background in SEO, PPC, social media marketing, and content creation. I see my skills in digital marketing as a work in progress and take every opportunity to learn as much as I can to keep up with an ever-changing online landscape. I have worked overseas in Qatar and I am currently the digital marketing executive at The President Hotel in Bantry Bay, Cape Town. In the past year I have grown my own brand to over 56000 followers and millions of views, mainly on Tik Tok and Youtube. I have worked with many brands, being a brand ambassador, and through this I have learned what it takes to exponentially boost a brand’s online presence and portfolio. DIGITAL MARKETING EXECUTIVE EXPERIENCE INFO Lifespace SA Nationality: South African Head of digital marketing / 2016 - 2018 Age: 29 CONTACT E - A Cape Town, South Africa Responsible for all online marketing campaigns as well as creating content for online platforms. Maintenance of website as well as SEO for the company. Ran various online campaigns on all major online media platforms Newton Group Head of PR / 2018 - 2023 EDUCATION Stellenbosch Univeristy 2013 - 2016 Degree: BA Humanities Majors: Philosophy, English studies Brackenfell High School 2008 - 2012 English (A), Afrikaans, Maths Lit (A), Economics, Biology, Computer Application Technology (A) Responsible for all online platforms for my branch of the company. This includes all social media platforms and the official website. Google ads, keywords, marketing campaigns. The President Hotel Digital Marketing Executive / 2023 - present Content creation for all online platforms. Developing content- and marketing strategies for positive brand promotion. Google ads, Meta Ads, PPC campaigns. Market research to optimise content strategies. Design promotional content using Adobe Suite. DIGITAL MARKETING EXPERIENCE: Advanced knowledge of SEO methods to increase site traffic and click through rates. Utilizing tools such as Google Analytics, Meta Analytics to analyse online campaign effectiveness. Extensive knowledge of all major social media platforms and how to optimally use them for brand growth. Experience with PPC campaigns, Google Ads etc. Excellent copywriting skills, with language being both the focus of my tertiary studies and one of my strongest skills. IT SKILLS: Adobe Suite - Premiere Pro, Lightroom, InDesign Fully proficient in Microsoft Office packages and all major online sites and services, having completed a one year course of Computer Skills at Stellenbosch University which covered MS Office extensively. Skilled in managing websites (Wordpress, Wix, etc) ADMIN SKILLS Experienced in running and managing the administration of businesses, which include invoices, client files, business records, etc. Skilled in maintaining relationships with clients. Experienced in customer care and the resolution of queries and possible conflict. PERSONAL REFERENCES Richard Mc Murtrie General Manager at Lifespace SA:- Email:- Mari Wiid Principal: Newton International School, West Bay Email:- Personal Tik Tok, Youtube (@whereisjaygoing) etc that I grew to over 56000 followers and millions of views. This taught me incredibly valuable skills on audience retention and how to utilise the algorithm for the benefit of brands. All online platforms run on audience retention: how long you can keep someone's attention. Mastering this is the key to successful online marketing.