Jay Payton

JAY PAYTON Copywriter​ Los Angeles, California, United States​ Website: https://jaypaytoncopy.com​ Email:- Phone: (909)-​ LinkedIn: www.linkedin.com/in/jaypaytoncopy​ TikTok: @jaypaytonn PROFESSIONAL PROFILE Accomplished E-Commerce Copywriter and Creative Director with 4+ years of progressive experience in fashion and luxury brand copywriting, currently serving as lead copywriter for Amazing Magazine. Expert in developing conversion-driven copy strategies that have generated measurable ROI for premium brands including Valentino, SKIMS, and Rhode Skin. Proven track record of bridging traditional copywriting excellence with innovative digital marketing strategies, including TikTok content creation and influencer partnerships. Specialized in crafting psychologically-driven messaging frameworks that connect high-end brands with sophisticated audiences, consistently achieving above-industry conversion rates. Core expertise includes abandoned cart sequence optimization (averaging 15-20% recovery rates), brand voice development, and multi-channel campaign strategy. Demonstrated ability to scale from individual contributor to creative leadership roles while maintaining hands-on excellence in copy creation. EDUCATION Bachelor of Arts in Marketing​ California Baptist University, Riverside, California​ August 2019 - May 2023​ Concentration: Digital Marketing & Consumer Psychology​ GPA: 3.8/4.0​ Dean's List: Multiple Semesters Relevant Coursework: ●​ ●​ ●​ ●​ ●​ ●​ Consumer Behavior and Psychology Digital Marketing Strategy Brand Management and Positioning Creative Advertising and Copywriting E-Commerce and Online Retail Market Segmentation and Targeting PROFESSIONAL EXPERIENCE Lead Copywriter Amazing Magazine | Los Angeles, California​ June 2025 - Present (Promoted from Copywriter role) Key Responsibilities: ●​ Lead content strategy for fashion and lifestyle verticals, managing editorial calendar and copy standards ●​ Mentor junior writers while maintaining personal production of 10+ articles weekly ●​ Develop data-driven content strategies that increased digital engagement by 45% in Q3 2025 ●​ Create compelling long-form features, trend reports, and brand spotlights for 500K+ monthly readers ●​ Collaborate with C-suite on brand voice evolution and content monetization strategies Notable Achievements: ●​ Promoted to Lead Copywriter within 3 months based on exceptional performance ●​ Introduced SEO-optimized copy framework that improved organic traffic by 35% ●​ Developed signature column series that became magazine's most-read content Senior E-Commerce Copywriter & Creative Director Freelance/Independent Consultant | Los Angeles, California​ September 2021 - Present (4+ years) Key Responsibilities: ●​ Direct copy strategy for 20+ luxury fashion and e-commerce brands with combined annual revenue exceeding $50M ●​ Specialize in high-converting email sequences, achieving average open rates of 35% and CTR of 8.5% ●​ Lead brand positioning projects from concept through execution, including voice development and messaging architecture ●​ Manage multi-channel campaigns spanning email, web, social, and paid advertising ●​ Consult on conversion optimization, regularly achieving 20-30% lift in client conversion rates Client Portfolio & Results: ●​ PACSUN: Developed comprehensive email welcome series increasing customer LTV by 25% ●​ SKIMS: Created product launch campaigns generating $2M+ in attributed revenue ●​ Rhode Skin: Designed email automation strategy improving retention by 40% ●​ Hommes Oro Jewelry: Crafted abandoned cart series recovering 18% of lost sales ●​ Valentino: Developed luxury positioning copy maintaining brand prestige while improving conversions by 22% Additional Achievements: ●​ Built $250K+ annual freelance practice while maintaining 95% client retention rate ●​ Developed proprietary copywriting framework adopted by 3 major fashion brands ●​ Expanded service offerings to include creative direction and brand strategy consulting Junior Copywriter & Digital Content Specialist Fashion Forward Agency | Remote​ January 2022 - May 2023 Key Responsibilities: ●​ ●​ ●​ ●​ Created conversion-focused copy for emerging fashion brands and D2C startups Developed email marketing campaigns, product descriptions, and landing page copy Conducted A/B testing to optimize messaging and improve conversion metrics Collaborated with design teams to ensure copy-design synergy across campaigns Notable Achievements: ●​ Managed 5-7 client accounts simultaneously while maintaining quality standards ●​ Improved client email open rates by average of 28% through subject line optimization ●​ Recognized as "Rising Star" copywriter in agency's 2022 annual review Content Marketing Intern / Junior Copywriter TrendSet Digital | Los Angeles, California​ September 2021 - December 2021 Key Responsibilities: ●​ ●​ ●​ ●​ Supported senior copywriters on fashion and lifestyle brand campaigns Wrote social media copy, blog posts, and email content under supervision Conducted market research and competitor analysis for client strategies Assisted in campaign ideation and creative brainstorming sessions Notable Achievements: ●​ Converted from intern to paid junior role within 2 months ●​ Contributed to award-winning holiday campaign for major retail client ●​ Developed social media copy that generated 50K+ engagement TikTok Content Creator & Brand Partner Independent Creator | Los Angeles, California​ March 2021 - Present Key Responsibilities: ●​ Leverage 150K+ engaged following to create authentic branded content for fashion brands ●​ Develop UGC-style content that drives measurable e-commerce conversions ●​ Consult with brands on TikTok strategy and trend integration ●​ Create viral content achieving 10M+ monthly views across platforms Brand Partnerships: ●​ ●​ ●​ ●​ Executed 50+ successful brand campaigns with fashion and beauty companies Generated $500K+ in tracked affiliate sales through authentic content creation Pioneered innovative content formats adopted by major fashion brands Maintained 8% average engagement rate, 3x industry standard SPECIALIZED EXPERTISE & SKILLS Copywriting Mastery ●​ Email Marketing: Welcome series, abandoned cart sequences, win-back campaigns, segmentation strategy ●​ Web Copy: Landing pages, product descriptions, category pages, homepage optimization ●​ Brand Voice: Development, documentation, and implementation across channels ●​ Conversion Optimization: A/B testing, psychological triggers, urgency/scarcity tactics ●​ Long-form Content: Editorial articles, brand stories, thought leadership pieces Industry Specialization ●​ Fashion & Luxury: Deep understanding of premium market positioning and aspirational marketing ●​ E-commerce: DTC strategy, customer journey optimization, retention marketing ●​ Beauty & Wellness: Product education, ingredient storytelling, lifestyle positioning ●​ Lifestyle Brands: Community building, value proposition development, cultural relevance Digital Marketing Expertise ●​ ●​ ●​ ●​ Performance Metrics: ROI tracking, attribution modeling, conversion analysis SEO Optimization: Keyword research, on-page optimization, content strategy Social Commerce: TikTok Shop, Instagram Shopping, social-first copy Influencer Marketing: Campaign development, authenticity maintenance, performance tracking Technical Proficiencies ●​ ●​ ●​ ●​ Platforms: Klaviyo, Mailchimp, Shopify, WordPress, HubSpot Analytics: Google Analytics, Facebook Analytics, TikTok Analytics Design Tools: Canva, Figma (copy collaboration), Adobe Creative Suite basics Project Management: Asana, Notion, Slack, Monday.com KEY ACHIEVEMENTS & METRICS Revenue Impact ●​ Generated $10M+ in attributed revenue through email campaigns across client portfolio ●​ Achieved 250% average ROI on copy-focused conversion optimization projects ●​ Increased average client revenue by 35% within first 6 months of engagement Performance Metrics ●​ Email Marketing: 35% average open rate, 8.5% CTR (industry avg: 21% open, 2.5% CTR) ●​ Conversion Rate: Consistently achieve 3-5% for luxury brands (industry avg: 1.5-2%) ●​ Abandoned Cart Recovery: 18-22% recovery rate (industry avg: 10%) ●​ Content Engagement: 45% average time on page increase for long-form content Professional Recognition ●​ Featured speaker at Fashion Marketing Summit 2024 ●​ Published thought leadership in Fashion Business Weekly ●​ Mentored 10+ junior copywriters through professional development CERTIFICATIONS & PROFESSIONAL DEVELOPMENT ●​ ●​ ●​ ●​ ●​ Write Your Way To Freedom - Sarah Turner (Certified Graduate, 2021) StoryBrand Marketing Framework - Donald Miller (Certified, 2022) Conversion Copywriting Certification - CXL Institute (2023) Email Marketing Mastery - DigitalMarketer (2022) TikTok Marketing Expert - TikTok Business Learning (2023) PORTFOLIO HIGHLIGHTS Email Campaign Excellence ●​ SKIMS Welcome Series: 5-email sequence achieving 42% open rate, $85 AOV ●​ Rhode Skin Product Launch: Generated 10,000 pre-orders in 48 hours ●​ PACSUN Back-to-School: $1.2M campaign with 4.2x ROAS Website & Landing Pages ●​ Valentino Collection Launch: Landing page with 8% conversion rate ●​ Hommes Oro Jewelry: Homepage redesign copy improving bounce rate by 30% ●​ Fashion Week Coverage: Real-time content generation for multiple brands Brand Voice Development ●​ Created comprehensive brand guides for 15+ fashion and lifestyle brands ●​ Developed distinctive voice that increased brand recall by 40% in market research PROFESSIONAL PHILOSOPHY I believe exceptional copywriting is equal parts art and science. My approach combines deep consumer psychology with data-driven optimization, ensuring every word serves both brand elevation and business objectives. With four years of progressive experience in fashion and luxury copywriting, I've developed a methodology that consistently delivers measurable results while maintaining authentic brand voices. My expertise spans the full customer journey, from awareness-stage content that captures attention to conversion-focused copy that drives action. I'm passionate about the intersection of traditional copywriting excellence and emerging platforms like TikTok, where authenticity and commercial success can coexist harmoniously. I thrive in fast-paced environments where creativity meets strategy, and I'm energized by the challenge of elevating brands through compelling narratives that resonate with modern consumers. My goal is to continue pushing the boundaries of what's possible in e-commerce copywriting while mentoring the next generation of creative talent. Available for senior copywriting roles, creative director positions, and strategic consulting opportunities with forward-thinking brands and agencies committed to excellence in fashion and e-commerce marketing.