JAY MOAR
C O P Y W R I T E R
--moarwords.com
linkedin.com/in/moarwords
Los Angeles CA ● Remote
CAREER SUMMARY
Accomplished & award-winning copywriter with 6+ years of experience across multiple media
channels. A phenomenal communicator with a fanatical love of language and an insatiable appetite
for great work. An asset to any creative team.
EXPERIENCE
Freelance Copywriter, 2016 - Present
Contentium, Los Angeles, CA
Writer – Unhashed.com; Blockstreet; IOV; Nexo;
PlaceToRent (ICO Advisor); Combs Enterprises
Freelance Copywriter, 2012
mOcean; Dailey - Los Angeles, CA
BBC America / Planet Earth; King's Hawaiian
Social Media Copywriter, 2015
Underground Elephant, San Diego, CA
Auto Insurance & Higher Education client profiles
Copywriting Intern, Summer, 2011
Arnold Worldwide, New York, NY
Hershey's, Ice Breakers, Reese's, Stein Mart
Associate Copywriter, 2013 - 2014
Rauxa, Costa Mesa, CA
Disney Home Entertainment, Verizon, Experian,
freecreditscore.com, Farmers Insurance Group
Executive Marketing Manager, 2003 - 2009
Lustig & Moar Group, Melbourne, Australia
Park Hyatt Hotel, Concept Blue, Lucient
SKILLS
Advertising & Promotions
• Created copy for advertising, emails, direct mail, online content and promotional materials.
• Transformed complex information into simplified clear messages, both short-form & long-form.
• Edited & proofread all copy for punctuation, grammar and accuracy.
• Adhered to established brand guidelines to maintain a consistent voice.
• Working knowledge of Adobe Creative Suite, with ability to mock up comps as an Art Director.
Interactive & Online Content
• Conceived social media campaigns to foster online activity & user-generated content.
• Wrote and revised engaging copy headlines consistent with brand voice for various Facebook
profiles, working with designers for visual element ideas.
• Conducted continuous A/B testing of app landing pages to generate user engagement and
improve SEO optimization, click-through & conversion rates.
• Developed, reviewed and supervised implementation of several websites, consulting with web
design firms from project inception through to completion.
• Produced regular website and blog news updates to showcase real estate properties.
Marketing Management
• Collaborated with cross-functional teams to develop and implement creative strategy, driving
increased engagement and response.
• Implemented marketing strategies and measured results to develop effective campaigns.
• Ensured all marketing materials enhanced branding.
EDUCATION
Master of Arts, Advertising - Copywriting, 2011
Savannah College of Art & Design, Savannah, GA
• GPA 4.0, Graduate Mentor
Bachelor of Business, Marketing, 1998
Monash University, Melbourne, Australia
Diploma of Animated Imaging & Multimedia, 2000
Melbourne School of Art, Melbourne, Australia
AWARDS
First Place: Scholastic Achievement Award – Honda Civic Marketing Challenge,
via EdVenture Partners in association with RPA and Honda, Spring, 2013
• Member of Creative Team / Copywriter while attending classes at Cal State Fullerton.
• Executed IMC campaign to boost awareness of the Honda Civic Sedan within a $3,000 budget.
• Spearheaded idea generation, copy and script revisions in a team environment.
• Generated 5,082,997 impressions over eight weeks & hosted a three-day event on campus.
• Award-winning campaign judged the best among 20 colleges nationwide.
