JAY-AR DE GUZMAN
Lead Generation, Sales And Marketing, Virtual Assistant
Binan Laguna |- |-
Websites, Portfolios, Profiles
@jayardgzmn | https://www.linkedin.com/in/jayardgzmn/
Professional Summary
Driven Lead Generation, Sales and Marketing Specialist with a knack for communication and
collaboration. I excel in building strong relationships with clients and team members. Skilled in
creating engaging marketing materials and driving sales initiatives, I bring creativity and
strategic thinking to every project. I am adaptable, quick to learn, and familiar with various
social media platforms, CRM software, workspace tools and online marketing techniques.
SKILLS
Email outreach
Social Media Outreach
Microsoft Office
Google Workspace
Quality Lead Generation
Data Entry
Email marketing
CRM software
Client engagement
Canva
Sales tools and techniques
MailChimp
ClickUp
Airtable
Zoho
Brand Marketing
Customer Relationship Management
Direct mail campaigns
Work Experience
Sales and Marketing
VIYLine Group of Companies
March 2025 - Present
Directed sales and marketing initiatives, increasing brand visibility and enhancing
customer engagement across the region.
Collaborated with sales and marketing teams to align application offerings with
market needs.
Oversaw sales and marketing activities and displayed promotional material on
application windows, increasing foot traffic and purchases of app products.
Collaborated with sales and marketing teams to align forecasts with projected sales
trends and campaigns.
Collaborated with sales and marketing teams to streamline processes and
implement strategic initiatives for revenue growth.
Worked with sales and marketing teams to develop promotional strategies for new
and existing products.
Collaborated with sales and marketing teams to align trade strategies with projected
sales trends.
Monitored sales indicators, identifying areas for improvement in sales and
marketing efforts.
Lead Generation Specialist
RJS Creatives
April 2022 - April 2024
In my role as Lead Generation Specialist, I successfully identified and qualified leads
for financial advisors.
Collaborated with the customer service team to gather feedback and improve lead
quality.
Worked with sales teams to track client interactions and sales pipeline, improving
efficiency and customer service.
Collaborated with sales teams to understand client requirements and tailor
marketing efforts.
Lead Generation Specialist
KMP Media
July 2023 - January 2024
Worked for RJS Creatives to KMP Media for a Lead Generation role, where I was
tasked with identifying potential leads in the Real Estate, Property Management,
and Paving Contractor sectors.
Designed and executed email marketing campaigns, resulting in a significant
increase in leads.
Conducted market research to identify new needs and potential markets for
products.
Collaborated with sales teams to track client interactions and sales pipeline,
improving efficiency and customer service.
Identified valuable leads through several key methods, including social media,
networking events and targeted marketing.
On-the-job Training
Teleperformance
January 2019 - January 2020
Language
English
Filipino
Education
Bachelor of Science - University of Perpetual | Aircraft Maintenance Technology
2021
