Jason Rodriguez
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Digital Account Manager
Dynamic Digital Account Manager with experience
handling U.S. accounts and running effective
campaigns on all major social media platforms,
including Twitter, Meta (Facebook & Instagram),
LinkedIn, YouTube etc. Skilled in tackling
programmatic ad platforms like Amazon,
GroundTruth, and Xandr to develop strategies that
invariably meet and surpass KPI expectations.
Quezon City, Philippines
workwithjaxrodriguez.my.canva.site/
linkedin.com/in/jasonrodriguez0211
WORK EXPERIENCE
SKILLS
Digital Account Manager
Emapta Philis. Inc
CRM (Salesforce, Workiz, Zoho)
04/2024 - Present,
Unified, an iHeartMedia, Inc. Company
Makati City, NCR
Achievements/Tasks
Manage day-to-day activities and campaigns of existing clients,
including campaign setup, creative delivery, QA, and reporting
Plans and executes paid initiatives across social publishers, such as
Meta, Pinterest, TikTok, Snapchat, X, Reddit, and LinkedIn, and DSPs
Measures clients' advertising campaign success and ROI through
actionable insights and data-driven storytelling
Monitors trends in social and digital advertising, including
advertising formats, channels, and technologies, in order to improve
campaign performance and provide recommendations
FB/ Twitter / Tiktok/ LI Ads
Manager, Amazon, Groundtruth,
Xandr
Google Ads
Analytical
Leadership
Detail-oriented
Analyze campaign performance and provide actionable insights.
Utilized programmatic platforms such as Xandr, GroundTruth, and
Amazon to optimize and create campaigns.
Team Player / Individual
Contributor
Ensure the timely and successful delivery of our solutions and
improve the customer experience
CERTIFICATIONS
Digital Account Coordinator
Emapta Phils. Inc
02/2022 - 04/2024,
Unified, an iHeartMedia, Inc. Company(1 yr 3 mos)
FACEBOOK / INSTAGRAM (Blueprint)
Makati City, NCR
Introduction to Instagram for Businesses (07/2022)
Learn about the tools that Instagram provides to help businesses
reach more people and grow
Tasks
Work closely with publisher partners (including Facebook, Twitter,
Linkedin, TIktok) to collaborate on high-profile campaigns.
Managed Home Depot pods and FMCG brands in campaign setups
for their e-commerce platforms, using ROAS and other performance
metrics to ensure campaign success.
Advanced Facebook Advertising (04/2022)
Learn how to create and manage Facebook ad campaigns that grow
your business and boost your brand.
Social Media Marketing with Facebook and Twitter
Develop strategies to expand campaign reach and performance
within specific indications/brands
TWITTER FLIGHT SCHOOL
Provide targeting, budgetary and other campaign recommendations
to clients.
Performance Fundamentals Badge (07/2022)
Digital Marketing Executive
Cognizant Technology Solutions
02/2021 - 02/2022,
Waze / Google Ads
Introduction to the core concepts of performance advertising and the
performance-based solutions Twitter offers.
Get Started On Twitter (03/2022)
Taguig City, NCR
Create a well-planned content strategy that'll resonate with target
audience and maximize potential for success on Twitter
GOOGLE DIGITAL ACADEMY
Achievements/Tasks
Responsible for executing implementation tasks within the Ads
Dashboard based on specifications provided by clients, while
ensuring accuracy and data integrity.
Google Ads Video Certification (03/2022)
Generate and analyze monthly billing report pulled from the
dashboard
Waze Ads Fundamentals (02/2021)
Fundamentals of reaching audiences using YouTube and Google Video
ad solutions.
Learning about Waze’s community and audience
LINKEDIN LEARNING
EDUCATION
Digital Marketing Foundations (03/2022)
Decides on a marketing channel, optimize your website, and leverage
SEO, paid advertising, and social media to help your target audience
find you
BA Broadcast Communication
Polytechnic University of the Philippines
06/2014 - 05/2018,
Sta. Mesa, Manila
LinkedIn Marketing Solutions Fundamentals Certification
(06/2022)
Creating an ad campaign using LinkedIn’s targeting, measuring and
analyzing your campaign’s performance, and optimizing your
advertising goals
