I am an E-commerce Merchandising and Operations Specialist with 7+ years of experience driving digital growth for fashion and lifestyle brands across India, the US, and international markets. With a background in fashion design and a strong command of data-led decision making, I bring a unique blend of creative thinking and commercial strategy to every project.
My core strength lies in end-to-end Shopify store management, including product listing operations, catalog accuracy, homepage and collection merchandising, conversion-focused navigation, and optimizing user journeys. I have managed large-scale product launches, seasonal refreshes, and real-time assortment updates for fast-moving fashion brands as well as premium global labels.
I excel in digital merchandising, ensuring every product is presented with compelling content, clean taxonomy, and accurate size/fit details to minimize returns and enhance customer confidence. My experience includes inventory planning, demand forecasting, and collaborating closely with buying, marketing, design, and operations teams to ensure a seamless go-to-market process.
Operationally, I am strong in Shopify backend management, CMS updates, product lifecycle tracking, quality checks, reporting, and monitoring funnel performance. I have successfully handled OTB planning, NOOS inventory programs, and replenishment processes to maximize full-price sell-through while reducing stockouts.
I have worked with renowned global brands such as Altuzarra, Elyse Walker, AMUR, All Saints, Express, CaaStle, and Marks & Spencer. These roles have strengthened my ability to manage cross-functional workflows, uphold brand guidelines, and deliver high-quality digital experiences under tight timelines.
I am detail-oriented, process-driven, and passionate about building clean, scalable e-commerce systems. Whether it’s optimizing catalog structure, improving conversion through smart merchandising, or ensuring operational efficiency in the backend, I thrive on bringing order, clarity, and performance to fast-paced digital environments.
I am currently open to part time, full time and hourly opportunities, especially with US-based D2C brands looking for support in:
I bring reliability, fast turnaround, and a strong ownership mindset making me a dependable partner for teams that need seamless digital execution and merchandising expertise.