Jaspreet Kaur

Jaspreet Kaur-- Deer Ridge Trail Caledon, L7C3Z6 OBJECTIVE Creative and detail-oriented Web Designer with 7+ years of experience delivering visually engaging, responsive, and SEO-optimized websites. Specialized in WordPress (Elementor, WPBakery, Divi), UI/UX design, and landing page optimization. Strong grasp of digital strategy, cross-browser compatibility, Google Core Web Vitals, and CMS management. Proven ability to collaborate directly with clients and internal teams to deliver high-performing, secure websites. Eager to contribute to a dynamic marketing agency like Inizio to elevate digital experiences and business growth. My Portfolio Website https://jaspreetuppal.ca/ Professional Experience Sr. Front-End Developer & WordPress Engineer Enterprise Web Cloud – Mississauga, ON Jan 2022 – Present • Designed and maintained fast, mobile-optimized websites using WordPress (Elementor, Divi, WPBakery), Webflow, Wix, and Squarespace. • Optimized pages for SEO (Yoast), Core Web Vitals, and accessibility (WCAG). • Built high-converting landing pages for marketing campaigns with clear CTAs and A/B testing. • Conducted regular audits for performance, plugin updates, backups, and web security. • Created graphics and banners using Photoshop and Illustrator for site content and campaigns. • Collaborated with clients through Zoom, presenting concepts and collecting iterative feedback. • Integrated email marketing tools (MailChimp, Constant Contact) with landing pages. UI/UX & Web Designer ElevadoIQ – Mohali, India Oct 2018 – Jan 2022 • Designed, prototyped, and deployed responsive web pages using HTML, CSS, and JavaScript across diverse platforms and screen sizes. • Delivered intuitive, responsive web designs from concept to launch across WordPress and Webflow. • Created user journeys, wireframes, and mockups using Figma and Adobe XD. • Maintained consistent brand identity through customized layouts, typography, and visuals. • Worked on on-page SEO strategies, schema markup, and site structure improvement. • Participated in agile sprints and design reviews to align with marketing and dev teams. Front-End/Graphic Designer Aarvik Infotech – Mohali, India Oct 2017 – Feb 2018 • Designed and developed client websites using WordPress, Elementor, and custom CSS. • Designed WordPress websites using Elementor and custom CSS for local businesses. • Created social media and web graphics via Canva and Photoshop. • Improved page speed by optimizing image assets and implementing caching techniques. Junior Web Designer Confluent IT Systems – Mohali, India Dec 2016 – Jun 2017 • Assisted in building small-business websites using WordPress and HTML/CSS. • Edited videos and created basic animations for product showcases. • Maintained client sites, performed updates, backups, and minor bug fixes. • Contributed to internal style guides and templates used for faster design delivery. Summary of Skills & Tools • • • • • • • Web Design & CMS: WordPress (Elementor, Divi, WPBakery), Webflow, Wix, Squarespace UI/UX Design: Figma, Adobe XD, Canva, Photoshop, Illustrator, Responsive Design Frontend Development: HTML5, CSS3, JavaScript (basic), Bootstrap Performance & SEO: On-page SEO, Core Web Vitals, Google Analytics, Yoast SEO, Search Console Maintenance & Security: Plugin audits, backups, SSL, security monitoring Marketing Tools: MailChimp, Constant Contact, Campaigner Project Tools: Git, Zoom, Slack, cPanel, Odoo Tools & Platforms • WordPress, Webflow, Figma, Elementor, WPBakery, Visual Studio Code, Adobe Illustrator, Photoshop, Google Analytics, Yoast SEO, GitHub, Odoo, Slack PROJECT ACCOMPLISHMENTS (Portfolio) 1. URL: https://sandalwoodsmilesdentistry.com/ (Dentistry website) -. URL: https://theplantingguys.com/ (Landscape Designing website) URL: https://singhkitchen.com/ (Design Kitchen Cabinets website) URL: https:// expertforklifttraining.com/ (Forklift Training website) URL: https://mannatgears.ca/ (Automative Parts Sale ecommerce website) URL : https://pedlarscafe.com/ (ecommerce website) URL: https://dealsbypost.com/ (Laungerie & jewellery store ecommerce website) URL: https://amazeforklifttraining.com/ (Forklift Training website) URL: https://allseasonenterprise.com/ (Cleaning & Washing Services website) URL: https://wisdomsecuritytraining.ca/ (Security Guard Training website) URL: https://dreamnurselearning.com/ (Training Nurses Programs website) URL: https://www.coastlinepropertyservice.com/ (Cleaning & Washing Services website) EDUCATION - B.tech( Computer Science) Punjab Technical University - Diploma in CSE (Computer Engineering) Punjab State Board of Technical Education & Industrial Training