JASON JONATHAN NAHAABWE
VIRTUAL ASSISTANT AND SOCIAL MEDIA MANAGER
Kampala / Uganda | -|-|www.linkedin.com/in/jason-nahaabwe-24b0a6166/
EDUCATION
GOOGLE
Digital Marketing Certification
Google
December 2019 - January 2020
LAW DEVELOPMENT CENTRE, KAMPALA
Post-Graduate Diploma in Legal Practice
UNIVERSITY OF DAR ES SALAAM
Bachelor's Degree in Laws
Kampala, Uganda
October 2020 - December 2021
Dar es Salaam, Tanzania
October 2014 - June 2018
PROFESSIONAL EXPERIENCE
VISION GROUP
Digital Engagement Officer (Remote)
Kampala, Uganda
July 2020 – Present
I use my skillset in social media and digital tools to create content as well as monitor and improve consumer engagement,
brand relevance, and growth. I plan campaigns, create content, track campaign success, and create strategic roadmaps for
social media and brand goals.
Key Responsibilities
● Write, edit, and upload well-angled, accurate, fair, and balanced content for social media.
● Constantly monitor social media communities and report on brand engagement and relevance.
● Create captions for social media posts that align with the company's brand voice and marketing strategy.
● Post content directly to social media platforms or schedule posts using third-party apps e.g., Sprout Social.
● Perform hashtag research for social media posts to ensure maximum visibility.
● Train members of the digital team on key learnings, trends, and best practices in digital engagement.
● Write copy for the Vision Group email newsletters and newsgroup blasts.
● Participate in integration and cross-promotion of content across Vision Group platforms.
● Promote the Newspaper, E-paper, and high on-demand broadcast platform content online.
● Respond to customer inquiries via email and chat, providing accurate and helpful information.
● Submit daily, weekly, monthly, and quarterly reports.
● Conduct research and develop ideas to grow engagement and relevance to the brand’s audience.
● Perform any other duties assigned by management.
Key Achievements
● Achieved a 36% uplift in user engagement against a 15% annual goal.
● Acquired over 830,000 new Instagram followers, 560,000 Twitter followers and sent email newsletter blasts to over
120,000 subscribers in the first quarter.
● Achieved a 42% uplift in app installs against a 12% annual goal.
● Averaged a 38% click-through rate against a 9.3% goal in a recent email campaign for the biggest agricultural expo in
the country.
SCANAD UGANDA/ JWT UGANDA/ WPP SCANGROUP/ WPP
Digital Account Manager
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Digital Strategist and Community Manager
Kampala, Uganda
July 2018 – July 2020
The role involved overseeing advertising and communications for multiple client accounts, leading a team of 15 people, client
liaison and coordination, budget planning, influencer management, event planning, PR planning, media buying, reporting
and analytics, business development, website management and content creation, market research, and other assigned duties.
Key Responsibilities
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Oversaw digital advertising activities for multiple client accounts including Airtel Uganda, dfcu Bank, Time to Change
Global (TTCG), Hero MotoCorp, Uganda Health Marketing Group, RUBiS Uganda and Carrefour Uganda.
Led a team of 15 people across departments.
Client liaison and project coordination.
Budget planning and preparation for digital marketing strategies.
Influencer management and coordination.
Client event planning, coordination, and management.
Client brand PR planning, management, and coordination.
Media buying and content promotion coordination.
Reporting and analytics, post-event media monitoring and documentation.
Business development for profitability through strategic client engagement.
Website management and content curation, SEO, lead generation management and reporting.
Content creation for client internal publications, i.e., emailers, brochures, newsletters, etc.
Market research and data analysis to inform strategy development and tweaking.
Any other duties as assigned by management.
Key Achievements
● Implemented digital marketing strategies with an annual budget estimate of over USD 3,239,571 while ensuring high
digital channel efficiency and ROI for our clients.
● Successfully led multiple marketing campaigns through campaign development and implementation, including email
marketing campaigns for each of my clients.
● Achieved over 45% uplift in brand growth for each of these brands; global motorcycle leader HERO MotoCorp, French
hypermarket Giant Carrefour, French gas player RUBiS, Wild Crane, and Airtel, a leading telecommunications brand
across Africa.
● Conducted market research and improved brand strategies delivering a 15% better ROI from budget utilization.
● Managed up to 102 macro, micro, and nano influencers for clients across many successful campaigns.
● Coordinated 27 brand PR and media activities for enhancing brand visibility, sales, and image.
● Executed client service by meeting client needs and delivering high-quality work that exceeded expectations.
ADDITIONAL
LANGUAGES: English (Proficient), Kiswahili (Proficient), and Luganda (Proficient).
CORE SKILLS: Interpersonal Communication Skills, Digital Analytics, Client Relationship Management, Media buying
Skills, Public Speaking, Problem-Solving Skills, Attention to Detail, Analytical Mindset, and Project Management.
TECHNICAL SKILLS: MS Office, Outlook, WordPress, Google Suite, Zoom Conference, Mailchimp, Skype, Sprout
Social, Time Doctor, Calendly, Slack, Asana, etc.
OTHER EDUCATION: Foundations in Project Management by Google (2021) and Introductions to Marketing by
Wharton (2021).
INTERESTS: Reading (Currently reading ‘A New Earth’ by Eckhart Tolle), watching movies, and trying new cuisines.
