JASON LIEBMAN-•- Hawthorne St., 1B, Brooklyn, NY 11225
LinkedIn.com/in/JasonALiebman/
Objective: Data and result-driven digital marketing professional with 16+ years of experience seeking a role to utilize my
expertise in digital marketing, PPC advertising, SEM, SEO, analytics, strategy, email marketing, and social media, to
develop and execute highly effective campaigns that bring maximum ROI. Highly skilled in working with cross-functional
teams as demonstrated by exceptional communication, problem-solving, and collaboration.
WORK EXPERIENCE
FREELANCE DIGITAL MARKETER
January 2023-Current
• Developed and executed digital strategy for freelance clients using
UpWork.com and Freelancer.com.
• Strategized and executed B2B and B2C PPC campaigns utilizing Facebook,
Instagram, TikTok, LinkedIn and Google AdWords.
• Managed social media accounts for brands including the creation of content,
images, stories, and interactive content.
• Created marketing dashboards and updated processes to improve clarity of
data and visualization of results.
• Implemented website updates including SEO optimization, GA4 conversion,
and the creation of original blog posts.
HENRY HOLT & COMPANY
An Imprint of Macmillan Publishers
Marketing Director, Digital Marketing | January 2015-September 2022
• Created and implemented innovative digital marketing, advertising, and
promotional campaigns for 40+ titles per year including bestselling and
award-winning books by Elton John, Edward Snowden, Elizabeth Warren,
Michael Wolff, Stacey Abrams, Andy Cohen, Susan Choi, and others.
• Responsible for all aspects of digital advertising campaigns on Amazon,
Facebook, Instagram, Twitter, Google Adwords, YouTube, Reddit, and other
PPC platforms. Established KPI benchmarks, performed real-time analysis
and optimization.
• Acquired qualified leads for our newsletters using paid and organic channels,
developed engaging content and executed newsletter sends to our subscribers
using SalesForce Marketing Cloud.
• Created banners ads, animations, and videos for use on social media and
digital advertising campaigns.
• Developed and maintained websites and landing pages using HTML, CSS,
Wordpress, PHP, and JavaScript.
• Managed digital projects, freelancers, external agencies, and mentored junior
level staff.
SKILLS
Marketing Strategy
Digital Marketing
Project Management
Digital Advertising (PPC)
Content Management
Social Media Marketing
Website Development
Landing Page Development
A/B Testing
Lead Generation
Branding
Brand Marketing
Marketing Analytics
Email Marketing
Video Editing
B2B & B2C
SEO
SEM
Budgeting
Metadata
Collaboration
Storytelling
Problem Solving
APPLICATIONS
Google Adwords
Google Analytics
Google Tag Manager
Facebook Business & Ads Manager
Bing Ads Manager
Reddit Advertising
Pinterest Ads Manager
LinkedIn Advertising
TikTok Advertising
Adobe Photoshop
Adobe Dreamweaver
Adobe InDesign
Wordpress
• Served as point person for digital queries from authors including: social
media, branding, newsletter development, website updates, and other digital
initiatives.
• Performed operational tasks including creation of sales presentations,
management of seasonal catalogs, and management of data feeds to online
retailers.
PREVIOUS ROLES AT HENRY HOLT & COMPANY
Associate Director, Online Marketing • February 2012–December 2014
• Designed and executed social media campaigns to increase awareness and
drive sales of our titles on Facebook and Twitter.
• Established and maintained relationships with influencers to garner online
reviews and features.
• Worked closely with editorial, publicity, legal, operations, etc., to ensure that
our campaigns are aligned to give the best results for our catalog of books.
Salesforce Marketing Cloud
SquareSpace
Final Cut Pro
ExactTarget
MailChimp
Constant Contact
GitHub
Brandwatch
Hootsuite
Tweetdeck
Microsoft Office Suite
Google Workspace
Asana
Basecamp
Trello
CODE
Marketing Manager • February 2008–January 2009
HTML
CSS
PHP
JavaScript
Marketing Coordinator • February 2007–January 2008
CERTIFICATIONS
Marketing Assistant • February 2006-January 2007
Google Analytics
Google Ads Display
Google Mobile Experience
HubSpot Inbound Marketing
Twitter Flight School
Senior Manager, Online Marketing • February 2011–January 2012
Online Marketing Manager • February 2009–January 2011
LITZKY PUBLIC RELATIONS
Public Relations Assistant | April 2004-January 2006
ERIE COUNTY MEDICAL CENTER
Intern | January 2003-December 2003
EDUCATION
SUNY Buffalo
B.A. in Communications, 2003
Metadata: Advertising, Leadership, B2B, B2C, Marketing, PowerPoint, Microsoft Office, Microsoft Word, Microsoft PowerPoint, Word, Excel, Microsoft Excel, Google Sheets, Google Docs, Google Suite, Communication, Communications, Google Analytics, Marketing Strategy, Client Communications, Media Planning, Media Strategy, Budgeting, Forecasting, Cross channel Marketing, Paid Media, Analysis,
Digital Strategy, Digital, Strategy, Omni Channel Marketing, Full Stack, Full Funnel, presentation, acquisition, integrated marketing, self starter, media planner, media plan, media planning, analysis, analytical skills, crm, customer relationship manager, customer service, content, content strategy, media, media trends, marketing trends, performance marketing, video, audio
