Jason Kyle Graellos

I’m a results-driven digital marketer and Shopify expert with over 5 years of experience helping DTC and e-commerce brands build, optimize, and scale their online presence. My background spans across email marketing, Shopify management, content creation, automations, and design — with a hands-on approach to every project I take on.

I specialize in crafting full-funnel customer journeys. From building and customizing Shopify stores to setting up automated email and SMS flows, I ensure each touchpoint aligns with the brand’s tone and goals. I’ve worked with brands like Lauren Elizabeth, where I designed the Shopify site from scratch, integrated tools like Klaviyo and review apps, and ensured a seamless marketing backend. For Rich Younginz, a fast-paced NYC streetwear brand, I handled everything from optimizing collections and product pages to managing drops, campaigns, and retention flows — all tailored to their target demographic.

My strengths lie in strategy, execution, and creative storytelling. I use tools like Klaviyo, Mailchimp, HubSpot, Postscript, and Yotpo to build flows like Welcome Series, Abandoned Cart, Post-Purchase, and more. I also write engaging copy that drives opens and conversions, backed by A/B testing and performance tracking.

In addition to email marketing, I’m highly skilled in Shopify theme customization, campaign landing pages, and product SEO. I optimize product listings with clear copy and keyword-rich metadata, ensuring both discoverability and conversion. I understand what makes a store both rank well and feel like a brand, not just a shop.

I work comfortably with tools like Canva, Adobe Creative Suite, CapCut, and Premiere Pro for visual content, and use platforms like Airtable, Trello, and ClickUp to stay organized. I’ve also built systems for handling inquiries and bookings using Airtable and Zapier automation, showing my ability to bridge creative and technical workflows.

What sets me apart is my deep understanding of the why behind the work — not just the how. I don’t just complete tasks; I take ownership, ask the right questions, and build systems that make sense long-term. I love partnering with brands that care about growth, purpose, and user experience.

Let’s work together to build something that doesn’t just look good — but performs.