JASON JACOBI
- |- Henderson, NV 89074
https://www.LinkedIn.com/in/jjacobi
PROFESSIONAL SUMMARY
Strategic and results-driven VP of Marketing with 15+ years of experience leading comprehensive
marketing initiatives and driving growth across diverse industries. Skilled in developing and executing
high-impact and data driven marketing strategies with a focus on Performance (ROI) and hyper-scaled
Growth.
EXPERIENCE
VP of Marketing
2021 - (Current)
Atom Limbs, Palo Alto, CA
● Responsible for all aspects of Marketing and Go-To-Market strategies
● Created a waitlist of over 10,000 highly qualified customers for first product, Atom Touch
● Successfully raised over $7 Million in crowdfunding through paid acquisition and viral efforts
● Developed and implemented key marketing strategies within product marketing, customer
acquisition, and social media efforts
VP of Digital Marketing
2019 - 2021
Reflex Media, Las Vegas, NV
● Grew Revenue from all 16 brands, across 6 verticals, by 30% YoY to $75MM
● Grew Online Dating Properties by 35% YOY
● Effectively grew multiple business units by leveraging marketing ingenuity and a vast array of
product improvements to develop each business while improving their net-cash position
● Digital Marketing includes: SEM/PPC, SEO, Affiliates, Display/DSP Marketing, CRM (Lifecycle
Email Automation)
● Led teams of specialists in content production, website design and development, email
marketing automation, and marketing analytics
● Successfully implemented, managed, and revised ecommerce strategies for clients within a
vast array of verticals including online dating, subscription box business, and traditional retail
ecommerce brands, playing a key role in the growth of revenue from SaaS dating products—
driving a 30-40% increase in YoY, to over $80MM Annually.
● Directly managed multiple digital marketing teams to provide oversight on a combined $11.5MM monthly budget, streamlining financial re-investment by promoting an average payback
of 3 months on each dollar spent
Marketing Consultant-,-
DRM Enterprises, Henderson, NV
● Personal Marketing and e-commerce consulting firm, collaborating with various start-ups to
develop and implement key marketing strategies within product marketing and customer
acquisition frameworks across ROI-positive channels and large-scale, consumer-focused
companies
● Client list has included: Match, Travelocity, Ruby Life, RiseSmart, Think Finance, Mr. Cooper,
Cardinal Financial, Trendy Butler, Atom Limbs and more in the industries of Online Dating,
Personal Finance, Travel, Careers, Sports Betting, B2B SAAS, B2C SAAS, and eCommerce
● (Action verb) + what you did (more detail) + reason, outcome or quantified results
CMO (Chief Marketing Officer) / President
2013 - 2018
MyOpenJobs, Dallas, TX
● Grew Revenue from $1.5MMM to $10.5MM in first 4 years
● Built and managed Digital Marketing strategies including Budgeting, forecasting, planning,
reporting and Analytics
● Led teams of in content/website design/development, email automation, and business analytics
● Directed the company through an acquisition, maintaining growth and profitability by providing
leadership across product, sales, marketing, accounting, finance, and human resources
● Successfully promoted cash-flow positive and business expansion, growing job boards from
800,000 job seekers/12,000 employers to over 1.5 Million job seekers and 36,000 employers
within 5 years
● Established a B2B lead-generation pipeline of over 1,000 new opportunities per month, and
over $10.5M in sales
CMO (Chie f Marke ting Office r)
2009 - 2010
SpeedDate, San Francisco, CA
● Grew Revenue from $8MM to $33MM in 2 years
● Streamlined a marketing efforts for a start-up into cash-flow and ROI positive in under a year
● Responsible for $20M+ annual budget in Digital Advertising with 100% P&L accountability
● Grew customer base by 500% in first year, to just over 10Million users
● Responsible for Product Marketing, including concept, design, and A/B testing of all aspects of
the forward-facing design of SpeedDate.com and our other brands
● Company was acquired by Match LLC
SKILLS
Digital Marketing, Cross-Functional Leadership, Performance Marketing, Customer Lifecycle Marketing
(CRM), Growth Marketing Strategy, Customer Acquisition & Retention, Performance Analysis, KPIs,
Digital Experience Design (UI/UX), Google Ads, Search Engine Optimization (SEM), Training and
Mentoring, Project Management, Channel Marketing, Competitive landscape, Customer Insights,
Customer Success, Brand Awareness, Brand Development, Campaign Management, Revenue
Growth, Traditional Media, Strategic Goals, Interpersonal Skills, Creativity, Precision, Negotiation,
Leadership, Market Trend Analysis
CORE COMPETENCIES
Strategic Planning, Leadership & Team Management, Data-Driven Marketer, Attention to Detail,
Critical thinking
TOOLS
Acoustic, Ad Networks, Adobe Suite, AdRoll, AdWords, Affiliate Marketing, Airtable, Amazon SES,
AMP, API's, Asana, BackLinks, Bing Ads, Confluence, DSP's (Demand Side Platforms), DV360, Email
Automation (CRM), ExactTarget, Facebook Ads, Google Ads, Google Analytics, Google Tag Manager,
Hootsuite, IFTT, Jira, KPI's, Lashback, Looker, Mailchimp, MOZ, MS Office, Opteo, Optimizely,
Optizmo, Pivot Tables, PPC, ReturnPath, RTB's (Real Time Bidding) Ad Networks, Salesforce,
SEMRush, Sendgrid, SEO, Slack, Social Media Marketing, Spyfu, SQL, TikTok, Twitter,
UMSO, Unbounce, Verizon Media, Webmaster, WebTrends, Word, WordPress, WordStream, Yoast
EDUCATION
Bachelor of Business Administration in Marketing & International Economics, Baylor University
– Waco, TX
CERTIFICATIONS
● Google Analytics 2022
● Google Ads 2022
