JASON
CASTILLO
MULTI-DISCIPLINARY CREATIVE SPECIALIST
CO N TAC T-www.jasoncastillo.com
@jasoncastillocreative
SUMMARY
Versatile, creative professional with 20 years of experience across highly regulated industries and fastmoving consumer markets. I specialize in branding design, packaging design, crafting campaign visuals,
custom illustration, and more. Referred to as a “Swiss Army knife” by peers, I bring sharpened skills in
a variety of creative disciplines and a positive solutions-oriented mindset to any team. Well known as a
trusted collaborator, supportive mentor and teammate. I stay curious— always exploring emerging tools
to enhance ideation and streamline workflows.
linkedin.com/in/jasonrcastillo/-
E D U C AT I O N
Northern Illinois University
BFA in Illustration, 2004
C R E AT I V E & D E S I G N
Packaging Design
WORK EXPERIENCE
INDEPENDENT CREATIVE CONSULTANT
May 2004 - The Journey Continues
Provider of professional creative services for a diverse roster of clients ranging from national companies
to local organizations. Projects have included packaging design, custom apparel, murals, marketing
collateral, live graphic facilitation, and branded content for social media and web. Notable clients
include Calyx Containers, Local Roots Dispensary, Grainger, AON, United Airlines, Peggy Notebaert
Nature Museum, Threadless, Arcade Brewery, and more.
CURALEAF
Senior Designer & Art Director |-
Provided design, art direction and illustration services to support a portfolio of consumer brands within
one of the largest cannabis companies in the world. Maintained brand integrity while producing a wide
range of digital and real-world marketing assets. Known for adaptability, deep brand knowledge, and the
ability to bridge legacy and evolving brand standards in a fast-paced, regulated industry.
Graphic Design
Illustration
• During Curaleaf’s $800M acquisition of Grassroots; acted as lead designer and brand steward
preserving brand integrity while designing and executing a major rebrand roll out spanning retail,
digital, social, wholesale, and event channels.
Art Direction
Presentation Design
• Co-led Curaleaf brand refresh; conceptualized and designed a flexible CRM email system that
significantly improved efficiency and brand consistency nationwide. Achieved company-wide
adoption and praise from stakeholders.
Production Art
Visual Storytelling
• Shaped creative direction for new-to-world pre-roll brand; Anthem. Helped evolve early concepts
into real-world campaigns, logomark, packaging, influencer boxes and other marketing and brand
assets.
Branding
Video Editing
Motion Graphics
• Other duties included packaging design concepts and production art for in-house brand portfolio,
creative collaboration with regional marketing managers to craft and execute marketing campaigns,
designed high-volume retail emails, designed editable Canva templates for to ensure brand
consistency across regions.
3D Product Mockups
Continued on other side
JASON CASTILLO
MULTI-DISCIPLINARY CREATIVE SPECIALIST
TOOLS & TECH
WORK EXPERIENCE CONTINUED
Adobe Creative Suite
Digital Photography
Generative AI
Canva
Figma
GRASSROOTS CANNABIS
Art Director & Lead Designer |-
Recruited as the sole art director and designer during a pivotal growth phase. Shaped the brand’s
identity and creative presence from startup to top-tier multi-state operator. Provided creative support
for packaging, retail, and marketing across regions and all levels of the business which lead to an $800M
acquisition by Curaleaf.
• Partnered directly with C-suite executives (CEO, COO, CIO) to design high-impact investment and
new-market pitch decks.
Monday.com
Asana
• Designed packaging, social content, educational and sales materials for product launches, digital
menus, event flyers, and more across retail and wholesale businesses supporting early revenue growth.
• Helped design retail environments for several new Herbology dispensary openings across several
states, including concept illustrations, custom murals, neon signage, and feature walls.
C O N T E N T & S T R AT E G Y
Content Creation
Brand Strategy
Creative Concepting
• Introduced project management software to help scale mounting marketing and sales efforts during an
extreme growth period.
REVOLUTION GLOBAL
Art Director & Lead Designer |-
Served as the lead designer and art director for one of Illinois’ first and largest legal cannabis operators
during the company’s start-up phase and early days of the industry.
Campaign Development
Product Development
Project Management
• Collaborated with executive leadership to craft investor pitches and shape visual identity prior to the
first legal cannabis sales in Illinois.
• Managed end-to-end packaging design and final production for a diverse product portfolio of flower
lines, pre-rolls, extracts, edibles and vapes.
Creative Collaboration
• Designed and managed engaging social media content and marketing materials to build brand
excitement and connect with a passionate consumer base.
TRANSIT TEES
Senior Designer, Account Manager, Production Artist | 2012 – 2015
Played a key role in growing business from a small home studio to a well-loved Chicago retail storefront and
online shop attracting locals and tourists alike.
• Designed and produced a diverse range of products: apparel, greeting cards, prints, and accessories
featured locally and in high-traffic venues like O’Hare Airport.
• Managed custom orders and client accounts end-to-end, including quoting, artwork, production, and
delivery for individuals, businesses and local community organizations.
• Created in-store displays, window graphics, and event marketing materials while supporting
community engagement through popular festival booths and local partnerships.
DESIGNPAC
Packaging Designer & Illustrator | 2007 – 2012
Designed seasonal holiday giftware lines for national retailers including Target, Walmart, Costco, Starbucks,
and Sears. Researched mass market design trends and collaborated with product development team to
create modern cohesive graphic guidelines, patterns, textures, and custom illustrations for each season.
