Jasmine Watts

JASMINE WATTS DIGITAL MARKETING MANAGER/MARKETING COORDINATOR Visionary ~ Business Development ~ Due Diligence ~ Turn-around Management -·- 8402 Apache bend · Converse, TX · 78109 Innovative Marketing professional with a proven track record in implementing successful marketing strategies that have crystallized brands. Team builder and capable leader with in depth understanding of internet tools, trends, and business models to raise an organization’s digital visibility. Skilled in evaluating brand needs and implementing strategies that increase revenue and brand awareness. Developed a reputation of consistently looking at marketing opportunities from a fresh perspective to achieve objectives. Collaborative communicator continually focused on building relationships and promoting synergy across business lines. Areas of Expertise include: ✓ Digital Content Strategy & Design ✓ Social Media & Community Management ✓ Revenue & ProWit Growth ✓ Business Development ✓ Strong Communication Skills ✓ Project Management ✓ Internet Brand Marketing ✓ Staff Training & Leadership ✓ Strategic Planning EXPERIENCE & NOTABLE CONTRIBUTIONS ZONSQUAD · Virtual · 2016-present DIRECTOR OF CONTENT AND COMMUNITY ● Responsible for the creation and management of content within the ZonSquad community such as courses, blog posts, videos and branded images. ● Also developed a strategy to post on various social media accounts including Twitter, Facebook, and Instagram. ● I posted in our Facebook community pretty regularly to keep them engaged. ● I was the key coordinator in planning our live event in Chicago, IL. ● I worked on developing funnels to get new members in as well as creating lead magnets for those various funnels. ● Creating email sequences for member retention was another role which I did extensively. ● Preparing for a and managing our monthly webinars. TRUEABILITY · San Antonio, TX ·- MARKETING COORDINATOR Devise and implement both strategic and tactical digital marketing plans focused on driving conversion. Created design briefs and developed content for print and web campaigns to increase awareness. Conducted marketing & brand analysis, and research to develop effective branding strategies. Implemented social media optimization on various channels –including Facebook, Twitter etc. and posted media ads on several job channels, and initiated strategies and processes for each. ● Supported the sales team by initiating lead generation and supervised a complete CRM switchover. ● Developed and implemented content strategy, which led to regular social posting and blogging for the company. ● Conducted analysis and competitor benchmarking, and established best practices for web, digital and social media marketing. ● ● ● ● RED MCCOMBS ENTERPRISES · San Antonio, TX ·- ASSISTANT ECOMMERCE DIRECTOR ● Devised and implemented both strategic and tactical digital marketing plans focused on driving conversion. ● Managed full project lifecycle: strategy, design, development, testing, and implementation and improved user engagement. ● Grew branded organic trafWic through site optimization and PR/link-building campaigns. ● Managed marketing campaigns to grow user base and improved brand awareness. ● Built relationships with vendors to manage all ecommerce technology partners and integrated several third party technologies including site search, email marketing, and testing software. ● Supervised six dealerships in posting relevant content on social media sites such as Facebook, Twitter, Pinterest, and Google+. ● Handled troubleshooting issues with each individual dealership and developing solutions. MISS MILLENNIA MAGAZINE, LLC Online · Virtual · 2011-Present EDITOR-IN-CHIEF/CO-OWNER ● Established and launched a private business-magazine for young professionals and operated a niche in marketing for the young female college graduate of the new millennia. ● Developed and executed a plan for thought leadership that results in incremental new business. ● Responsible for ensuring the magazine was published monthly online in timely each month by coordinating all aspects of assembling master copy and publishing magazine monthly online. ● Successfully coordinated Winancial responsibilities, legal documentation, and stafWing processes. VIPDESK.COM Online · Virtual ·- PERSONAL SHOPPING ASSISTANT ● Process customers’ orders through live chat or telephone calls and log data in order entry system. ● Recommend added merchandise to clients on every order call. ● Present clients with prime product information ensuring customer satisfaction. ● Identify and resolve every customer service inquiries or problem occurring from catalog and internet. ASSOCIATED CONTENT, Online · Virtual ·- FASHION, DATING AND MOVIE WRITER ● Generated high level of production by creating, editing, and publishing over 200 articles that resulted in over 300,000 views of articles written online. ● Contributed to numerous articles for partnering sites, such as Yahoo.com. EDUCATION & TRAINING Bachelor Degree, Apparel Merchandising & Product Development BOWLING GREEN STATE UNIVERISTY, COLLEGE OF HUMAN DEVELOPMENT | Bowling Green, OH| May 2010 Dean’s List, CertiWicate of Merit for Outstanding Academic Achievement Associate of Applied Science, Textile Development and Product Development FASHION INSTITUTE OF TECHNOLOGY, COLLEGE OF BUSINESS AND TECHNOLOGY| New York, and NY |May 2009 Technical Skills: ProWicient in Adobe Photoshop, Microsoft Word, Excel, PowerPoint, Outlook, Express and Access.