Yasmien Winkler
Westville
Durban--
“Our jobs as marketers are to understand how the
customer wants to buy and help them to do so.” - Bryan
Eisenberg
EXPERIENCE
CERTIFICATIONS
Cats & Shepherd, Durban — Assistant Digital Strategist
Google Analytics Certified
November 2016 - PRESENT
•Assist in the identifying unmet needs, goals, opportunities and challenges of clients.
• Responsible for client’s social media strategy, with the ultimate aim of growing
engagement and managing their pages.
• Responsible for conceptualising content for social media, Lead Generation, Email and
PPC Campaigns.
• Identify specific trends and insights and optimize spend and performance based on
industry insights.
• Lead efforts to devise system of measurements and key metrics to understand the
effectiveness in terms of social media penetration.
• Work closely with the development team.
• Managing Clients blogs –content direction, uploading and maintenance.
• SEO optimization and keyword research.
• Creating and sending out monthly newsletters, segmenting subscribers and optimizing
based on insights gained.
• Responsible for the production and interpretation of typical reports and adhoc reports to
management and clients.
Google Ad Words Certified
Double Click for Publishers
Certified
SKILLS
Lead Generation Strategy
Campaign Strategy
Email Marketing
SMS Marketing
Graphic design ads/images
Facebook and Instagram
Marketing
Social media management
Content sourcing
Google Analytics
SEO analysis
PPC Campaigns
Osiris Trading, JHB — Digital Retention Manager
March 2016- October 2016
SEO Optimization
Basic Wordpress knowledge
Online Banner Ads
• Develop and implement interventions for retaining & growing the customer base through
innovative and locally relevant campaigns.
Team Work
• Track and report on the success of implemented campaigns.
Wordpress
• Data mining and identification of players who require interventions.
Expion
• Regional and Customer personalisation.
Twitter Analytics
• Researching of competitive forces in the region and ensuring the marketing offering is in
line with best practise.
Facebook Insights
• Plan, organize and execute promotions and offers that are region / language specific.
Omniture
Tweet Deck
• Identify players for intervention or high value relationship management
VIACOM | Comedy Central, JHB — Digital Media Intern
June 2015-April 2016
MS Word, Excel, Powerpoint
LANGUAGES
English
Afrikaans
• Managing and coordinating content on social media platforms (Facebook, Twitter,
Instagram) and the website.
• Co-ordinate and manage special projects.
• Create video and written content for website and social media.
• Establish and maintain relationships with talent.
• Contribute to the execution of on-the-ground promotions (festivals, conventions, stand-up
events).
• Compile digital reports and analyse stats.
• On the ground digital marketer for:
●
Comedy Central International Comedy Festival
●
Comedy Central Presents Live at Parkers
●
BET Experience
●
Nickelodeon Halloween at The Johannesburg Zoo
EDUCATION
University of Kwa-Zulu Natal, Durban — Bachelor of Arts
Degree obtained: 2014
Majored in Media & Communications, English & Literature.
University of Witwatersrand, Jhb — Degree
Degree obtained: Incomplete
BA Dramatic Arts
German (Conversational)