JASMEET SINGH
Summary and Key Skills
GOOGLE ADS (ADWORDS) PPC ADS EXPERT
Innovative, flexible, and proactive Google AdWords Expert with versatile industry experience across Self Development,
Coaching, Consulting, Counselling, Health & Fitness, IT Software, Learning & Education, Finance & Investing, Real Estate,
Medicare, E-Commerce, Photography, Salons, Gaming, Travel, Events, Accommodation, Dance & Theatre Academy,
Transportation, Pets, Non-Profits & much more. Excels at problem solving and developing customer acquisition (lead
generation) strategies by planning, creating & implementing effective systems to multiply customer base. Producing
exceptional collaborative business relationships with clients and coordination with team members in remote
environments.
Search Marketing | PPC | Paid Search | Google Ads
Display Marketing | Mobile Ad Campaigns | Re-marketing | Call Campaigns
Attention to Detail | Virtual & Remote | Collaborative | Analytical Problem Solving | Highly Organized
Solution Driven | Self-Initiating | Project Management & Support | Client Relationships
Technology Savvy | Excellent Verbal & Written Communication | Planning | Strategy Implementation
Flexible | Detail Oriented | Team Player | Quick Learner
SEM | Search Ads | Pay Per Click Marketing | Funnel Optimizations | Email Marketing
Landing Page Optimizations | Sales Funnels | Conversion Rate Optimizations | Keyword Research
Professional Experience
FREELANCE GOOGLE ADWORDS CONSULTANT – 100% REMOTE / VIRTUAL
2015 – Present
• Proficiency in managing small, moderate & large scale PPC ad accounts
• Handling multiple responsibilities consisting of configuring, setting up and optimization of all types of Google Ad
campaigns such as search, display, remarketing, mobile, youtube and call only campaigns.
• Creatively writing and producing engaging sales copy for PPC ads, landing pages, website pages, social media ads
and ecommerce products and services.
• Well acquainted with split testing ad copies using ad variations, headlines, experiments and providing creative
copy suggestions (including graphical ad template representations).
• Planning & managing display network placement lists as per audience and objectives.
• Expertise in PPC account audits including monitoring keyword bids, quality score analysis, weekly & monthly
account managements, analysis, reviews and reporting.
• Sales funnel consultations and developing effective marketing strategies for lead generation and conversion rate
optimizations.
• Provide recommendations and execute strategies for keyword opportunities, ad group structuring, targeting.
• Create & monitor web analytics dashboards and reports to highlight key metrics as per goals & objectives and
evaluate search performance.
• Extensive experience in creation of keyword lists and competitor research.
Technical Skills
Google Marketing Tools : Google Ads (formerly known as Google Adwords), Google Analytics, Google Search Console,
Google Adsense
Landing Page Tools : Getresponse, ClickFunnels, Instapage, LeadPages
Email Marketing Tools : Getresponse, Mailchimp, Aweber, Instapage, Unbounce, Infusionsoft, ActiveCampaign,
ConstantContact
Content Management Systems (CMS) : WordPress, Woocommerce, Wix, Shopify
Keyword Research Tools : Google Keyword Planner, SEMRush, Ubersuggest, Ahrefs, AnswerthePublic, Keywordtool.io
Competitor Research Tools : Quora, Alexa, SimilarWeb, SEMRush, Buzzsumo
Performance Reporting Tools : Google Ads Reports, Google Data Studio
Customer Management Relationship Tools (CMR) : Hubspot
Productivity Tools: Microsoft Office (MS) (Word, Excel, PowerPoint), Google Suite, Google Docs, Google Sheets, Google
Slides, Google Forms, Google Drive, Open Office
Education and Certifications
B Tech | Information Technology
Vellore Institute of Technology, Vellore, Tamil Nadu, India
Google Ads (Google Ads Partner with Google)
Google Analytics – Google Certification
Direct Response Copywriting Specialist – Digital Marketer Certification
Customer Acquisition Specialist – Digital Marketer Certification
