Janine Ballesteros

'm Janine, currently working as a Business Analyst and Communications Specialist under Visa, Inc. Prior to my current role, I worked as the Commercial Media Manager, Communications Lead, and Acting Branch Head of Charlton Media Group's extension office in the Philippines.

With a Bachelor of Arts in Journalism degree from University of the Philippines Diliman and extensive experience, I bring in my knowledge and skills in corporate communications and content creation, including but not limited to articles, case studies, podcasts, vertical videos, and whitepapers.

As a former journalist, magazine editor, and content manager, part of which involves managing our company's PR agency and social media accounts, I excel in engaging audiences and driving results. I also have a comprehensive understanding of GenAI and SEO (Search Engine Optimization) principles, strategies, and practices. This includes knowledge of keyword research, on- page and off-page optimization, content creation, and analytics.

My strong customer relations skills, coupled with my talent for crafting content, enable me to effectively connect with audiences. Another key strength of mine lies in leadership, evident in my success in managing teams with diverse backgrounds and effectively overseeing hybrid setups.

My commitment to adaptability and excellence fuels my drive to consistently deliver high-quality work, making me a valuable asset in any professional setting.