Janie Ou | Freelancer Resume

Janie Ou 370 Westford Street, LOWELL, MA, 01851 -- PROFESSIONAL SUMMARY Seeking a challenging contract/remote position as a social media manager to help businesses grow with proven automated growth & marketing strategies. Creative marketing manager with a proven record of driving revenue gains and brand awareness through intellect use of social media. Recognized for turning around underperforming sales and for improving customer satisfaction in di icult markets. I started o ﬁrst with direct sales in 2010, from there my journey transitioned to a iliate marketing, cpl/cpa marketing, which then led me to where I am now, building, managing and overall increasing revenue for businesses through social media marketing. Personal traits: Hard-working, reliable, creative, innovative, technologically savvy and quick to learn new skill sets. SKILLS Acquisition Marketing Relationship Marketing SMS Drip Campaigns ChatBot Campaigns Email Drip Campaigns Managed and Promoted Customer Reviews Call Tracking Customer/Competitor Research SEO, PPC Campaigns Market Analysis EXPERIENCE Social Media Manager/ Customer Acquisition Specialist 01/2018 to Present Best Services Unlimited LLC Create and lead customer acquisition and retention marketing strategy, driving tra ic and sales growth of business through social media. ● Implement and optimize social marketing campaigns to meet or exceed weekly, monthly and annual tra ic and demand goals while staying within planned budgets. ● Identify and build innovative, program-speciﬁc approaches to targeting, bidding and messaging to e iciently target a qualiﬁed audience in order to acquire, retain and reactivate customers. ● Lead day to day program optimizations to meet weekly and monthly tra ic and demand goals while maximizing ROI. Regularly monitors spend and determine optimal budget allocation/reallocation between campaigns. ● Owns the test plan and manage a culture of test and learn within the digital marketing team. Continually identifying and tests new, innovative ways to drive program performance. Prioritize and oversee the execution of tests across programs and devices. ● Manage the development of creative and copy to support evergreen and promotional messaging for marketing programs working with cross-functional teams. ● Manage the budgets throughout the year and ensure all campaigns stay within budget. ● Aid in the annual planning process by developing models to forecast tra ic, conversion, demand and marketing investment. Develop monthly and weekly target KPIs by the marketing program. ● Manages external digital marketing relationships. Ensure there is alignment on goals and e orts to drive tra ic, demand, and customer acquisition & retention e orts for each program. ● Continually gathers competitive information on best practices in the industry and social media and share with the team, performing training where necessary. Social Media manager 06/2017 to Present Live Cycling ● Developed and executed a comprehensive demand generation strategy to drive leads and engagement to optimize lead to customer conversion rates ● Strategize, design and implement social media strategies to align with business goals ● Set speciﬁc objectives and reports on KPI's ● Qualify leads, identify decision makers and determine buying potential of prospects ● Curate and create brand-appropriate content to post daily across all social media channels - including Facebook, Twitter, Pinterest, YouTube, Instagram Social Media Manager/ Lead Generation Specialist 09/2017 to Present Massage Spa LLC ● Execute lead acquisition strategy through multi-channel targeted lead generation campaigns, including paid & organic social marketing, digital ads, industry partnerships, and more ● E ectively build and manage a lead generation pipeline ● Use the CRM system to track progress of prospects ● Prospect New Leads from CRM ● Develop and maintain relationships that produce referral business opportunities ● Grow reviews and communication with customers on online channels EDUCATION Bachelor's: Communications and Advertising Walden U 05/2015 Walden U Concord, MA -The online world and social media is always changing and evolving everyday, which is why I still take online courses and mastermind with other marketers everyday to stay update and learn the newest and e ective ways of online marketing to provide the best value to my partners and clients.