Janice Rabern

JANICE RABERN Denver, CO |- |-| linkedin.com/in/janice-rabern MARKETING DIRECTOR SUMMARY Visionary marketing professional with 15+ years of experience driving strategic growth, global brand visibility and revenue generation. Proven expertise in developing B2B and B2C marketing strategies, leading multi-channel campaigns and managing cross-functional teams. Skilled in market trend analysis, customer insight and leveraging marketing automation to optimize ROI. Adept at global brand management, campaign execution and fostering team collaboration. Passionate about implementing innovative solutions to exceed organizational objectives while mentoring teams to achieve their highest potential. COMPETENCIES • Global Brand Management & Campaign Strategy • Market Research & Competitive Analysis • Digital Marketing, Automation & Analytics • Vendor & Agency Management • Team Leadership & Cross-Functional Collaboration • Marketing Technology Oversight EXPERIENCE Marketing and Communications Director International Erosion Control (IECA) December 2016 - August 2024 IECA is an international membership organization representing 2,000 members specializing in erosion, sediment and stormwater management with approximately $2M in annual revenue. Led global marketing strategies for an international membership organization. Executed high-impact campaigns to drive event attendance, customer engagement and brand visibility. Developed data-driven reports to optimize marketing efforts and ensure stakeholder alignment. Managed marketing collateral design using Adobe Creative Suite to maintain brand consistency. • Increased event attendance by 4% through innovative omni channel marketing and thought leadership campaigns. • Built trade media relationships, generating over 1,000 new leads annually for training programs. • Surpassed training revenue goals by 6% over the past two years. Marketing Manager - Conferences Financial Planning Association (FPA) June 2012 - December 2016 FPA is a national membership organization representing 20,000 members in the financial planning industry with over $9M in annual revenue. Researched industry conference trends to identify marketing opportunities and new target audiences for boosting association engagement. Created marketing campaigns using magazine ads, direct mail, events and digital promotions. Designed materials for membership, corporate partners and events. • Boosted in-person conference attendance by 32% through tailored marketing strategies. • Developed digital marketing strategies that exceeded revenue goals for membership and events. • Strengthened corporate partner alignment through collaborative marketing efforts, ensuring full alignment with partner goals and consistently delivering on commitments. Marketing Specialist - Trade Shows NV5 Geospatial SoftwareOctober 2007 - February 2012 NV5 is a provider of technology, conformity assessment and consulting solutions for public and private sector clients supporting infrastructure, utility and building assets and systems. Managed marketing logistics for 80 global trade shows annually, handling sponsorship opportunities, print media, website promotions, social media and onsite messaging. I coordinated all aspects of trade show operations, including staffing, booth setup, shipping, workshops, user groups and meeting room arrangements. • Streamlined trade show operations, improving budget efficiency across global offices. • Spearheaded marketing logistics to ensure seamless execution of international events. Public Relations & Marketing Manager Business Network Consulting March 2006 - March 2007 Business Network Consulting is an IT consulting and support firm for small to mid-sized businesses. Spearheaded business marketing plans to launch new initiatives, including managing SEM/SEO strategies and securing article placements in key publications. Built strong relationships with software and hardware vendors to drive profitability and developed innovative marketing materials for the legal industry vertical. • Created and executed business marketing plans that significantly boosted profitability and delivered innovative materials for the legal industry. • Established Business Network Consulting as a recognized industry expert by building key media relationships and securing prominent coverage for consumer-focused IT insights. Marketing Manager GoWest Credit Union Association January 2004 - January 2006 GoWest Credit Union Association (formerly Colorado Credit Union League) is a regional trade association representing 300 member credit unions and 17.4 million members. Developed annual marketing plans for credit union clients, ensuring quality, compliance, consistency and adherence to deadlines and budgets. Managed marketing operations for the association and led campaigns for Credit Union Service Network (CUSN, now AUX) to promote shared branching services. Directed a marketing team to execute initiatives effectively and deliver impactful results. • Selected to execute marketing communications for the annual meeting, managing all event materials, presentation scripts, annual report and booth design for a seamless, high-impact experience. • Earned the 2005 Credit Union National Association’s Merit Award for excellence in a marketing and PR for Colorado consumer campaign. EDUCATION Bachelor of Arts in Technical Journalism & Public Relations | Colorado State University, Fort Collins, CO Certified Digital Marketing Professional | Digital Marketing Institute Professional Certified Marketer | American Marketing Association Certified Trade Show Marketer (CTSM) | In Progress Technical Skills: Proficient in Microsoft Office, Adobe InDesign, Photoshop, Illustrator, Canva, CRM platforms, Hootsuite, Google Analytics, WordPress, HTML and various email marketing platforms.