JANICE KIM
Address: Flushing, New York • Cell:- • Email:-
MARKETING ASSOCIATE
Creating Bottom Line Impact through Targeted Business Development Initiatives Aligned with Emergent Business Strategies
Resourceful and growth-focused Marketing Associate with hands-on experience in developing Product Marketing’s annual
category strategy for the development of Global Marketing calendar and execution/approach for individual program launches.
Offer broad-range of skills in the development and execution of account programming and marketing to increase market
share, sales, and profit, capitalize on growth opportunities, and drive elevated consumer experience. Strong experience in the
following areas; marketing & communications campaigns and programs, strategy & planning, group and individual workshops,
financial marketing, campaign management, digital & online, business development, content development, editing, social
media, research and events. Strong leadership, analytical, and critical decision-making skills with a commitment to working
with integrity, positivity, and quality with internal and external partners.
• Marketing Program Management
• New Product and Service Launch
• Social Media Presence
• Marketing Trends Forecasting
• Beauty Trade Show Attendance
• Internal/External Communication
• Sales and Revenue Growth
• Staff Training and Development
• Sales Planning & Forecasting
PROFESSIONAL EXPERIENCE
DK COSMETICS, New York, NY
Apr 2018 to Present
Marketing Associate / Influencer Manager
Structure Product Marketing’s annual category strategies to develop and maintain marketing calendar and execution. Vocalize
a need for new marketing scripts and processes to enhance consumer engagement, deliver art direction with creativity for
social media monthly giveaway promotions. Explore and forecast marketing trends and development patterns in the industry.
Key Accomplishments:
• Developed effective beauty mood boards for color product photo-shoots, administered beauty trade shows from
scratch to final executions, also actively participated in negotiation for booth and activation prices.
• Built synergies with third party agencies for event planning, logistics, operations, consistently assess competitive
product from the cosmetics industry by analyzing competitor’s social media activities.
• Leveraged strategic and productive relations with key stakeholders to ensure the achievement of their objectives,
owned the influencer engagement roadmap, liaised with various internal stakeholders for devising in work plans.
• Facilitated the development of influencer content for multiple social channels at beauty shows, including live content.
KISS NAILS PRODUCTS INC., Port Washington, NY
Jan 2017 to Apr 2018
Marketing / Product Development Specialist
Re-structured product lines oversaw product in complete lifestyle, major tasks include gathering, prioritizing product and
customer requirements, defining product vision, and working closely with vendors to deliver winning products. Actively
engaged with cross-functional team to design and deploy strategic marketing plans, and to manage products, brands, pricing,
and visuals placement as per the market trends and optimum client service.
Key Accomplishments:
• Designed and developed effective marketing strategic for company products which resulted in 20% growth in
company sales in the past year, also evaluated market trends and built communication with various vendors.
• Upheld superior level of expertise and methodically partnered with the social media agency on a daily basis to review
and approve ongoing social posts ad plans and influencer lists and content.
• Developed a full gamut of marketing communications that span the breadth of the marketing mix - advertising,
online, social media, PR, events, and print that imparts companies' s message to target audiences.
JANICE KIM
BANK OF HOPE, Los Angeles, CA /Manhattan, New York
Dec 2015 to Dec 2016
Customer Service Representative / Merchant Teller
Achieved and surpassed branch and individual sales and service targets through recommending and providing new and
existing products and services like Accounts, Loans, and Credit Cards to clients. Involved in sales referrals, cross-selling, upselling in a results-driven environment and provide the great experience to every customer.
Key Accomplishments:
• Updated and maintained client information in database accurately and minimized chances of scams and frauds.
• Developed professional but cordial relations with customers to understand their financial needs, established trust,
explored and attained sales opportunities, generated leads, and ensured optimum quality service to the customer.
RITZ- CARLTON/ JW MARRIOTT LA LIVE, Los Angeles, CA
Nov 2012 to Oct 2015
Pastry Cook
Worked harmoniously and professionally with co-workers and supervisors and actively participate in creating a positive
teamwork environment. Served in banquet meetings plan menus, discussed plates utilized and timelines of all events for the
following day. Performed other duties as assigned by culinary management.
Key Accomplishments:
• Initiated workstation based on pars established by Pastry Chef and by following station set-up sheets and successfully
reduced food cost by 15% by using seasonal ingredients, setting standards for portion size, and minimizing waste.
• Communicated effectively with fellow employees during high volume events & holidays, rendered value of teamwork
by genuinely cooperating and assisting fellow colleagues.
EDUCATION
AND
CREDENTIALS
Bachelor of Arts (BA) - Communication and Media Studies
Ashford University - Class of 2019
Associate of Arts" CLASS OF 2010
Le Cordon Bleu of Culinary Arts Patisserie and Baking - Pasadena California
TECHNICAL & LANGUAGE EXPERTISE
Microsoft Office Suite • |Creativity, Attention to detail, Interpersonal Skills, Project management| Korean and English
