Janet Ogbe

If your CRM is a mess, your follow-ups are running on memory, and you're still the default support agent for your own product—I've been in that room. I know exactly what it costs you. 

Most SaaS founders I talk to are running three things from memory: their follow-ups, their support queue, and their sanity.

I fix the first two, and the two fixes the third unconsciously.

I'm a CRM and Revenue Operations specialist, and I work exclusively with early-stage SaaS teams, startups, and founders. Not because I can't work with anyone else — because this is where the work actually matters. You're building something real, you're moving fast, and the last thing you need is a broken operations layer slowing you down.

In the last 2 years I've helped founders go from managing leads in a Google Sheet to running a fully automated HubSpot pipeline. I've taken support inboxes that were drowning teams and turned them into clean, routed, SLA-driven workflows in Freshdesk and Intercom. I've built outbound sequences in Apollo and Lemlist that actually get responses — because the data going in was clean and the cadence made sense.

Here's what that looks like in practice:

✔️I take HubSpot from a blank account to a revenue machine — custom contact properties, lifecycle stages, deal pipelines, segmentation, and workflow automation all mapped to how your business actually sells. Not a generic setup. Yours.

✔️I build follow-up systems your team will actually use. Apollo and Lemlist for outbound, HubSpot for pipeline visibility, ClickUp or Asana for task accountability. No lead falls through the cracks. Every stage has a clear next action.

✔️I set up your customer support operation so you stop being the one answering tickets at midnight. SOPs, macros, ticket routing, escalation paths. All built in Freshdesk or Intercom so your customers get fast answers and your team has a process to follow.

✔️I connect the operational dots across ClickUp, Monday, Airtable, and your scheduling tools so your team stays coordinated without a daily stand-up to figure out who's doing what.

✔️I manage lead data in Apollo, build enriched lists, and keep your CRM populated with clean, actionable prospect information so your pipeline never goes stale.

Tools I work in every day:

HubSpot · Freshdesk · Intercom · ClickUp · Asana · Monday · Apollo · Lemlist · Airtable(basic)

The founders I work best with are the ones who've outgrown doing everything themselves but aren't ready to hire a full ops team yet. If that's you : pre-seed to Series A, solo operator scaling up, or a COO who needs a reliable specialist they don't have to chase,— then we're probably a good fit.

I'm not going to oversell you on a massive project upfront. Most of the time I suggest we start with a 15-minute call or a quick audit of what you already have. 

That way you know exactly what needs to be built first and so do I.

That's it. No pressure. Just let's figure out what's broken first.