MARY JANE R. JASMIN
Lead Generation Specialist · Appointment Setter (Chat-Based) · Social Media Manager
- | - | Novaliches, Quezon City, Philippines
LinkedIn: linkedin.com/in/mary-jane-jasmin-aa65b1b3 | Upwork: upwork.com/freelancers/~01f096edbdf5e112fe | OnlineJobs: onlinejobs.ph/jobseekers/info/-
"I turn cold lists into warm leads, empty calendars into booked calls, and quiet pages into engaged audiences — and I show up every day to deliver."
PROFESSIONAL SUMMARY
Results-driven Virtual Assistant specializing in lead generation, chat-based appointment setting, and social media management. Backed by 10+ years of professional communication experience, multiple paid VA certifications, and focused hands-on training completed in April 2025. I help businesses build consistent pipelines — sourcing verified leads, booking qualified appointments through chat, and keeping brands active and engaging online. Detail-oriented, proactive, and fully committed to client success.
CORE SERVICES
Lead Generation
I research and identify prospects that match your ideal client profile using LinkedIn, online databases, and targeted list-building techniques. Through focused training in lead generation fundamentals, I've built the skills to source, verify, and organize quality leads — and I bring the precision and consistency your pipeline deserves. I may be early in my career, but I show up prepared, process-driven, and ready to deliver.
Appointment Setter (Chat-Based)
I connect with prospects through professional, friendly chat — building rapport, answering questions, and guiding conversations toward a confirmed booking. Trained in chat-based outreach fundamentals, I bring a disciplined, process-driven approach to every conversation. I specialize in written communication because I believe the right words, at the right time, in the right tone, close appointments without pressure or calls.
Social Media Manager
I keep your brand active, consistent, and engaging across platforms. I manage content calendars, write captions that spark conversation, schedule posts for maximum reach, and monitor engagement to keep your audience connected. I work with existing brand assets and templates to maintain your visual identity — and I'm continuously building my design skills to bring even more value over time.
TRAINING & CERTIFICATIONS
Lead Generation, Appointment Setting & Social Media ManagementApril 2025
New Generations Academy — Paid Training
• Built targeted lead lists using Facebook, Instagram, and LinkedIn outreach strategies
• Created detailed client avatars to define ideal prospect profiles for outreach campaigns
• Used LinkedIn Sales Navigator to source, filter, and qualify leads by niche and location
• Set appointments through structured chat-based conversations on behalf of a client
• Produced social media content and designed graphics using Canva
• Developed and managed a full social media content calendar across platforms
Lead Generation with Email MarketingNovember 2022
Paid Certification
• Learned end-to-end lead generation workflows — from prospect research to email outreach
• Built and segmented email lists for targeted marketing campaigns
• Crafted outreach email sequences designed to generate responses and qualify leads
• Applied email marketing best practices including subject line optimization and follow-up timing
Social Media ManagementApril 2025
Paid Certification
• Developed social media strategies aligned with business goals and target audiences
• Planned and executed content calendars across Facebook, Instagram, and LinkedIn
• Created branded content using Canva and scheduled posts for optimal engagement
• Monitored platform analytics to assess content performance and refine strategy
General Virtual AssistantJuly 2022
Paid Certification
• Trained in core VA functions: email management, calendar scheduling, data entry, and document organization
• Learned to use remote collaboration tools including Google Workspace, Trello, and Zoom
• Practiced administrative workflows for managing client tasks and communications professionally
• Developed time management and task prioritization skills for remote work environments
Leadership TrainingJune 2020
Paid Certification
• Developed skills in team communication, accountability, and professional goal-setting
• Practiced problem-solving frameworks and decision-making under pressure
• Strengthened self-management and initiative — foundational to independent remote work
Grammar TrainingMarch 2021
Paid Certification
• Reinforced advanced grammar and written English proficiency for professional communication
• Applied grammar skills to client-facing writing — directly supports chat-based appointment setting and outreach messaging
RELEVANT EXPERIENCE
Amazon Product Researcher (Internship)October 2023
Paid Training with Internship Component
• Conducted product research using AMZScout, Keepa, and SellerAmp to identify profitable listings and evaluate market competition
• Analyzed product rankings, pricing trends, and sales velocity data to support sourcing decisions
• Compiled research findings into organized spreadsheets for client review — demonstrates data organization and reporting skills
• Applied criteria-based filtering to qualify or eliminate products, mirroring lead qualification workflows used in lead generation
ESL Online TeacherJune 2015 – September 2020
English Links Inc.
• Conducted one-on-one virtual sessions with Korean students, building strong rapport through consistent written and verbal communication — directly transferable to chat-based client engagement
• Managed an individual student pipeline, tracking progress and adjusting approach per client — mirrors CRM and lead tracking workflows
• Maintained a full client schedule across time zones, coordinating sessions and follow-ups independently
• Delivered personalized feedback and follow-up plans demonstrating attention to detail and client-first communication
ESL Teacher — One-on-OneDecember 2012 – January 2015
E-World International Institute Inc.
• Built long-term relationships with individual students through consistent, personalized engagement — directly applicable to prospect nurturing and appointment setting
• Adapted communication style per student learning profile, demonstrating flexibility and tailored outreach skills
• Utilized virtual platforms for remote instruction, managing technology and communication tools independently
ESL TeacherJuly 2013 – September 2013
Singaporean Malaysian International School
• Organized and led a two-month immersive English summer camp in Tebrau City, Malaysia — demonstrated project coordination and independent leadership
• Designed interactive activities that drove student participation and measurable language improvement
ESL Teacher / Online TeacherApril 2009 – October 2011
VIVI English Academy
• Developed comprehensive course materials covering all English language components for Korean students
• Taught in both online and in-person settings, adapting methods per platform and audience
Freelance ESL Online TeacherNovember 2020 – July 2022
• Independently managed a student roster, handling scheduling, lesson preparation, and follow-up — full client management experience
• Operated in a fully remote, self-directed environment with no supervision — demonstrates reliability and accountability
Admin Assistant (Part-Time)2015 – 2016
Judy Uson — The Cake Artist
• Managed client communications, coordinated custom orders, and maintained organized records for a Manila-based creative business
• Handled scheduling, order tracking, and client follow-ups — direct administrative and CRM-style experience
KEY SKILLS
Lead Generation: Prospect research · LinkedIn outreach · List-building · Lead qualification · Client avatar creation · Email outreach · CRM data entry
Appointment Setting: Chat-based outreach · Follow-up sequences · Calendar management · Objection handling · Booking confirmation · Calendly
Social Media: Content calendar management · Caption writing · Post scheduling · Community engagement · Canva · Meta Business Suite · Buffer
Admin & Communication: Email management · Document organization · Data entry · Written communication · Active listening · Relationship building
Soft Skills: Persuasion · Negotiation · Resilience · Adaptability · Problem-solving · Attention to detail · Self-management
TECHNICAL TOOLS
Lead Gen: LinkedIn Sales Navigator · Hunter.io · Wiza · ContactOut · Snovio · FindThatLead · Instant Data Scraper
Social Media: Facebook Business Manager · Meta Business Suite · Canva · Buffer · ChatGPT · Jasper · Grammarly · Ginger
Productivity: Google Workspace · Microsoft Office · Zoom · Skype · Slack · Microsoft Teams · Loom · Trello · Calendly
Amazon Research: AMZScout · Keepa · SellerAmp · Semrush · TinyWow · Mailchimp
EDUCATION
Computer System Design & Programming2004 – 2006
AMA Computer Learning Center — Tacloban City
PROFESSIONAL REFERENCES
Katrina H. Delos Santos — Lead Generation Specialist / Coach, PRO VA.PH | - | -Katrina Malasaga — Lead Generation Specialist / Coach, New Generations Academy | - | -Dhamielyn A. Sarno, MIT — Project Manager, PRO VA.PH | - | -Ernesto Marimon — FB Ads Specialist / Coach, PRO VA.PH | - | -John Jynelle Motilla — Executive Assistant, Your VA Buddy | - | -Ana Lorraine D. Ramirez — Amazon Advertising Specialist, PRO VA.PH | - | -Jomel Ganalon — Sales Representative, Chuanhing Metal Fabricator Corp | - | -Mary Jane R. Jasmin | Virtual Assistant · Lead Generation Specialist | - | -