jane eagar
i
have been in content marketing* for 13 years, having established
my design career as an award-winning art director at Getaway
Magazine for 12 years. A multi-faceted designer, I curate the
overall creative vision on brands and titles and constantly review,
rethink and redesign to ensure that content produced remains
original, appealing, engaging, relevant and effective at all times.
I have vast experience on lifestyle, retail and medical brands like
Mercedes, Multichoice, City Press, Hip2B2, Pam Golding, Ackermans,
Netcare, Life Healthcare, MediClinic and Bankmed, I have also
established myself as an internal comms design specialist, having
produced work for FNB, SAB, Ackermans and Pep.
I have art directed 5 Pica Award-winning titles, and have been
awarded numerous times for design and typography in SA and
internationally. I have been lauded for my work twice at the
Content Council Pearl Awards in New York. As an editoriallydriven art director, my core strength lies in strategic thinking and
conceptualising ideas around content and applying this insight to
original and creative execution: be it print, online, mobile or video.
Design experience covers magazines, books, corporate
communications, online content; infographics; conceptualising
and art directing photographic shoots and videos as well as
comissioning illustration. As part of a team, deciding on strategies
and creative execution for new business pitches and re-designing
existing products all to ensure effective commnunication through
original content solutions. I also have extensive experience in
project mangement and all aspects of meeting deadlines.
art director ¬ content creator ¬
strategist ¬ designer ¬
* Below the line
WORK EXPERIENCE
π NEW MEDIA PUBLISHING
Group Art Director
November 2005 -May 2018 (13 years)
Conceptualising, designing and creating relevant and original
content for brands and titles. Driving creative excellence across
all aspects of execution, regardless of the platform – print,
digital or video. Experience in the field of health and wellness,
lifestyle, medical, mass-market fashion retail, motoring, travel,
TV & entertainment and banking & finance.
Art Director on following brands:
Mediclinic Family; Bankmed Bounce; Sanlam Private Wealth;
FNB Siyasiza; Mercedes; City Press iMag; Hip2B2; Ackermans;
Sun International Prive; SAB Miller Leaders; Cool Hand; Heart
Magazine; Pinnacle Point; Kia Spirit; Board of Executors; Eat In;
Eat Out; Multichoice; Netcare; Mango Juice; On the Dot Shift.
AWARDS
FNB Siyasiza
¬ 2015 Gold - Best Use of Typography The Content Council Pearl Awards New York
¬ 2014 Bronze - Best Use of Typography The Content Council Pearl Awards New York
¬ 2011 Excellence in design - SA Publication Forum Awards
Mercedes Magazine
¬ 2010 MPASA Pica Award (Annual, Supplement or
Special Issue of the Year - Custom)
¬ 2009 Excellence in Design (overall winner) - SA Publication
Forum Awards
¬ 2009 Best Corporate Publication - SA Publication Forum Awards
WORK EXPERIENCE
Hip2B2
¬ 2011 Best Customer magazine - Media24 Magazine
Excellence Awards
¬ 2010 MPASA Pica Award (Best Tie-in with Integrated
Marketing and Corporate Objectives)
¬ 2010 MPASA Pica finalist: Overall Magazine Design
of the Year (Customer)
¬ 2010 Best corporate Publication - SA Publication
Forum Awards;
¬ 2009 Excellence in design - SA Publication Forum Awards
¬ 2010 Excellence in design - SA Publication Forum Awards
π THE PUBLISHING PARTNERSHIP
Art Director
October 2002 - October 2005 (3 Years)
Origination, strategic thinking, art direction, magazine design,
picture editing, photographic commissioning and all production.
Art Director on following titles:
LIFE Healthcare, Pam Golding ICON, Nedbank Golf Challenge,
RCI Community Guide; Guiltedge Travel
AWARDS
¬ 2003 MPASA Pica Award - LIFE Magazine
¬ 2005 MPASA Pica Award - ICON Magazine
π GETA W AY MAGAZINE
Art Director
May 1990 - September 2002 (12 years)
Design of editorial pages, maps, graphics and travel
supplements; Adverts and promotional material for the Getaway
Travel Division and 3 Getaway Shows; Subscription drives and
point of sale material for the marketing and circulation team;
All logos, advertising and styling for Getaway Gear; Styling and
comissioning of photographic shoots in-house and on location;
Design of books (Best of Getaway Gallery Photography;
Getaway Adventure Guide and Getaway Funny Signs);
Studio management, art direction, traffic control and
production. Conceptualising features and story ideas.
2001 - Origination and design of Getaway Xtreme, a brand
extension covering extreme sports and the adventurous,
sometimes outrageous individuals that perform them.
AWARDS
¬ 2002 Grand Prix Assegai - South African Direct Marketing
Association - LandRover Subscription Drive.
¬ 1993 Mondi Paper Magazine Award - Visual
Presentation Category
CONTACT DETAILS
π ADDRESS
39 Cromer Road, Muizenberg, 7945
π EMAIL & TELEPHONE
J a n e @ p r o j e c t o r a n g e. c o. z a-
AUGUST 2013
WOMEN’S
MONTH
ISSUE
AUGUST 2013
π ONLINE PROFILE & PORTFOLIO
¬ w w w. l i n k e d i n . c o m / i n / j a n e - e a g a r - 6 5 b 3 a 4 1 9 /
¬ w w w. b e h a n c e . n e t / j e a g a r f 0 7 0
LYTANIA JOHNSON’S
MANY ROLES
Multi
player
WINNING TEAMS
WHAT IT TAKES TO MAKE THEM WORK
Tasting success
COMMERCIAL BANKING CUSTOMER
RITA ZWANE
00_ AUG_Cover.indd 1
2013/07/11 9:38 PM
mom ¬ surfer ¬ foodie ¬ swimmer ¬
outdoor lover ¬ hockey coach ¬
friend ¬ camper ¬ writer ¬ doer ¬
cancer survivor ¬ optimist ¬
REFERENCES
REFERENCES
π A N D R E W N U N N E LY
Director: Content Strategy at New Media Publishing-
A N u n n e l e y @ n e w m e d i a p u b. c o. z a
I worked with Jane over many years and on a number
of different publications. Jane is a creative and technically very
competent Art Director but mostly I appreciated the fact that
she’s also an “editorial” art director. She thinks about the stories
she’s telling and works closely with the editorial team to make
sure art and words come together to form a whole that is greater
than the sum of the parts. In recent times she also developed
strong video story telling skills. I would recommend Jane as a
creative, visual story teller in a variety of mediums.
π DAVID BRISTOW
Former Editor Getaway Magazine, Story teller,
Walking ‘enviro-pedia’--Jane is an art director, designer, content creator and
strategic thinker. But she is so much more.
You would want her to craft your media from start to finish, be
at the helm of your yacht in a storm, rescue you in a frozen sea,
be fairy godmother to your unborn grandchildren and share a
bottle of wine on a mountain top.
In short, she is one of the most competent and talented
people I know. And I know a few.
π CRISPIAN BROWN
Group Creative Head at New Media Publishing--MORE REFERENCES OVERLEAF
FASHION & ACCESSORIES
FINGER MUSIC
NOW WAVE
YOUR SWEETS
Let your fingers do the jamming on this
electric finger-drum set. It has a record
button, a play-back button and some prerecorded background beats so you can make
your own music just by tapping your fingers.*
These yummy rainbowcoloured, handmade sweets
come in a painted tin can
created by a local artist. So while you treat
your tongue to some vanilla-flavoured sweets,
you can check out the awesome artwork.
Bendi board
This silicone Bendi board makes typing fun, because it’s – you
guessed it – bendy and it feels rubbery to the touch. Not only
does it come in funky designs, but it also comes with its own
USB port adapter to suit any computer. Plus after you finish
your typing, you can roll it up to save storage space.*
http://africanmusicstore.co.za
smart style
Our senses went shopping
for the coolest stuff in town.
Here’s what they found . . .
CHOCOLATE MOUSE
This slab of chocolate won’t make you fat …
but it won’t taste good, so don’t eat it, okay?
Because it’s actually a computer mouse. It’s
compatible with a Mac or a PC, and it even
comes with a USB port. Its choc-slab design
also makes it easy to carry and store.*
*
BIG
(BLUE)
IDEAS
Lick your lips
WANNA WIN A
CHOCOLATE MOUSE AND
A BENDI BOARD?
As you can see, we’re loving the stuff from
a shop called Big Blue. But it’s not just the
products that make this shop cool. It’s also
the smart people who started the business.
More than 20 years ago, two South African
guys got tired of the corporate world and opened a
stall at a flea market. Today, they’ve got 21 shops in
Cape Town, Jo’burg and Pretoria. Their advice to you:
‘If you’re lucky enough to know what you want to do,
stick to it, don’t give up and it will work out.’
Have you seen a gadget that is
smart and stylish? Hit www.hip2b2.
com, join the THINK.crew and tell
us about it/upload a photo,
and you could win the mouse
and keyboard above!
It may look like ice cream and
it may smell like ice cream but
it doesn’t taste like ice cream. Why?
Because these cute little tubs contain ice
cream-flavoured lip balm. Scoop a little onto
your lips to keep them soft and supercomfy.*
colours … but besides looking
Check out the noughts and
bright next to your bedside
crosses and squiggles on these
lamp, its function is to ring your
crazy floating candles. Made in SA
brains out so you don’t wake up
and decorated in lots of bright colours,
late for school.*
they’ll fill your room with a pretty glow
and the sweet scent of vanilla. Mmmmmm.
www.bigblue.co.za
Feeling cool
28
Nike’s retro wind runner sports jacket was
originally made for runners. But somehow,
thanks to hip-hop stars, it made its way into
fashion. It’s really lightweight, and the nylon
fabric lining will keep you cool even when
bustin’ a move. www.shelflife.co.za
http://africanmusicstore.co.za
BY LINDI MITI; IMAGES: SHAVAN RAHIM
Is that a cow on your feet?
Reebok’s shaggy-looking, fluffy-feeling Gremlins
Geezmo Pump sneakers are modelled after a 1984
horror movie called The Gremlins. But there’s
nothing scary about this funny, funky footwear – in
fact, we think they should’ve been named after a
feel-good film. www.shelflife.co.za
WAKE UP!
This cute mini-alarm clock
comes in a range of crazy
Smelly candles
SEEING IN PINK
Not only do these funky sunglasses have
UV protection to keep your eyes safe from
the sun, but they also have raindrop disco
balls that look like bling earrings for those party
nights with friends. How’s that for divalicious?*
It would take just over a million mosquitoes to drain the blood from the average human body.
FACT FILE: Just before the Soccer World Cup of ’66, the trophy was stolen. There was a ransom demand, an investigation, a car chase, and finally the trophy was retrieved by a dog.
29
REFERENCES
DANGER ZONE
CAN THESE
Some things aren’t as dangerous as you think
and other seemingly innocent objects could
be far more fatal.
Danger rating:
Believe it or not, these fishy felons don’t
like the taste of people.
According to a study by Dr Pete ‘Doctor
Hammerhead’ Klimley – a marine biologist
in California who’s done lots of research on
hammerhead sharks – sharks need high-fat
meat to power their streamlined bodies.
And we humans don’t have enough fat in
our bodies to provide a decent meal for a
hungry shark. So they usually only attack
us by mistake or bite us out of curiosity.
South Africa has an average of only
one fatal shark attack per year, so really,
your chances of being attacked and
bitten are pretty small.
WORK IT OUT
As far as we know, cellphones do produce radiation, but it’s
not the ionizing kind, which changes the way cells are made
up. This means it won’t damage your cells, but it can cause
small chemical changes and warm up your ears a bit.
But what about cellphone towers? Recently, two Grade 8
learners at St John’s College, Joburg, showed that a tower on
school grounds can cause radiation-related problems such as
headaches and lack of concentration. The tower at St
John’s may be removed thanks to them. So if you
think you can’t change your world, think again.
JUNK FOOD
Danger rating:
In the world of food, you get good fats and bad fats. Bad
fats clog up your blood vessels, increasing your blood
pressure and your risk of a heart attack. Good fats provide
the same energy as bad fats, but they
help clean out those vessels. It takes
many years (and burgers) to
clog up your system, but
FAKE BLOOD?
MAKEUP
Danger rating:
Sure, perfume makes you smell nice. And
eyeliner really makes you look great (unless
you’re trying out for the boys’ rugby team).
But could your cosmetics be killing you?
Possibly, and slowly.
Here’s the problem: some makeup and
fragrances (not all – so don’t panic!) contain
chemicals that, in large doses, have been
linked to some forms of cancer. Oh, and it’s not
only the stuff on the label you need to worry
about; it’s the stuff that’s NOT on the label.
Lab tests commissioned by the Campaign
for Safe Cosmetics and analysed by the
Environmental Working Group last year showed
that some of the world’s most famous perfumes
contain an average of 14 potentially dangerous
chemicals that aren’t even listed on the labels!
Having said that, you can avoid a lot of
harmful stuff by reading what’s on a label. As
a rule, say ‘thanks, but no thanks’ to anything
that contains parabens, mercury, lead, dioxane,
phthalates or petrochemicals. And if you want
specific info on your favourite brands, visit
www.ewg.org/skindeep.
If a shark bites a person,
knowing which
how many litres of
Lost all your blood? Don’t worry,
fats to avoid could
blood can they lose
Edward Cullen. Scientists have
save your life. Visit
and still survive? A
developed artificial blood, which
http://tinyurl.com/
human body contains
removes carbon dioxide (CO2) and
fattyfacts for info.
3,8 to 5,6 litres of blood
transfers oxygen in your body –
(about 8% of your body just like real blood – but contains none
weight), and you can
of the key elements (red blood cells,
lose about 15% of that
platelets and so on). Search ‘blood’
on www.hip2b2.com
without any trouble. If
for more info.
someone loses 40%, their
The biggest electrical shock a human can handle is 27 000 volts –
blood pressure will be too
voltage is the ‘pressure’ that pushes electricity along a circuit, a bit like
low to refill their heart. Lose
water in a hosepipe. The problem is, the voltage of a lightning bolt is
50% and they’re a goner …
between 10 million and 120 million volts … Can anyone say ‘ouch’?
more proof that
Need
or are they? In 1987, cancer
aren’t so bad? /
But there’s good news: electricity always takes the easiest route, and
patient Melissa Koslosky from sharks
tube.com
there are many better conductors than the human body. If you get stuck
Visit www.you
...
Louisiana, USA, lost 75% of
in a thunderstorm – listen up, Highveld residents – all you need to do is
user/saveourseas
her blood and recovered!
stay away from easy electrical targets. Don’t touch metal, for instance,
and avoid tall trees. Search ‘lightning’ on www.hip2b2.com for more tips.
LIGHTNING
Danger rating:
WATCH:
ANSWER: ((your body weight)
x 0,08) x 0,05 = (answer)
10
TOASTERS
Danger rating:
Danger rating:
SHARKS
Danger rating:
...
CELLPHONES
π ADELLE HORLER
Group Head of Content and Video at New Media Publishing-
a d e l l e. h o r l e r @ n e w m e d i a p u b. c o. z a
If you can survive being hit by
lightning, surely you can handle
puny kitchen gadgets? Think again.
If someone sticks a metal knife into
a toaster, they could get a 220-volt
electric shock … and, given that any
current over 0,1 amps could be fatal
– this could either kill them or turn
them into that guy from Tron: Legacy.
WORK IT OUT &
FALLING
COCONUTS
FACEBOOK
YOU?
dangerous than a shark?
What makes a coconut more
Why should your burger come with a ‘Warning’ label?
WIN
BY WILL SINCLAIR. IMAGES: FLICKRJEFF KUBINA;
FLICKR/ WELLCOME.AC.UK; FLICKR/ CHRIS PIRILLO; FLICKR/MATT MORAN; FLICKR/ISHTEXTURE;
FLICKR/JASON PARKS; FLICKR/HOT GOSSIP; FLICKR/CULINARY GEEK; F;ICKR/HORIA VARLAN; FLICKR/ KRISTINA D.C. HOEPPNER
π BRENDAN COOPER
Head of Internal Communications at New Media Publishing--
Wanna win a HIP2B2 MP3
player? Work out how much current
(in amps) would pass through a person
if they touched a 220-volt wire! The
equation you need is I=V/R, where I is
current, V is voltage and R is resistance.
Assume that a human body’s resistance
– or how hard it is for a current to flow
through it – is 100 000 ohms. SMS ‘HIP’
followed by your answer to 31445,
along with your name and school.
Standard rates apply. Competition closes on 30 Sept 2011.
In 2009, Brand Ambassador
Simone Abramson from Cape Town
came up with a smart set of wooden
toaster tongs that people could use
to get their toast out without getting
a shock. And it wasn’t just good
for people – it was made out of
alien vegetation, so it helped
the environment too!
In 2005, 28-year-old
South Korean gamer
Lee Seung Seop
collapsed and died after
playing StarCraft online
for 50 hours straight. Crazy,
huh? That would never happen
to you. After all, all you
do is chat on Facebook
and email your friends
links to funny YouTube
videos. Right?
The trouble is, social media
keeps us indoors at our
computers – so instead
of seeing our friends in
person, we spend more
time alone at home. And
too much me-time can be
bad for your health. Seriously.
According to American
psychologist Dr Aric Sigman,
it can change the way your
DNA works and even reduce
your body’s ability to fight
off nasty diseases.
And that’s just the physical
side of things. Dr Himanshu
Tyagi, a psychiatrist in London,
reckons that people who get
too used to the fast pace of
online social networking could
start to find the real world
‘boring and unstimulating’.
Not if Lady Gaga has anything
to do with it …
Danger rating:
According to statistics, you only have a one in-
chance of dying from a coconut falling on your head. So next
time you’re at the beach and you feel the urge to lie under a
coconut palm, go right ahead. The chances are very good that a
coconut won’t fall out of the tree, land on your head and ruin your
holiday. Instead, lie back and ponder the brain-busting question of
… how the heck can a falling coconut kill a human being?
WORK IT OUT: To answer this question, we need to
work out how hard a coconut hits a person’s head when
it falls from a palm tree. When something falls, it’s pulled
downwards by gravity (g), which is 9,81 metres per second.
Meanwhile, coconut palms can grow to up to 25 m tall,
and the average South African person measures 1,6 m. So,
by the time a coconut hits a person’s head, the distance
(h) it has fallen could be as much as 23,4 m (height of
the palm tree minus the height of the person).
To work out how fast it’s travelling
at that point, we can use this equation:
Velocity = √(2gh)
= √(2 x 9.8 x 23.4)
= √458,64
= 21.4 m/s
= 77 km/h
Now imagine a car hitting your
head at that speed. Ouch.
LAUGHTER
While your odds of dying
of laughter are slim, it has
been known to happen.
For example, a 52-year-old ice cream truck driver died
while laughing in his sleep in Thailand in 2003 (you’ve got
to feel sorry for his wife, who tried to wake him up), and
in 1975 a 50-year-old English bricklayer fatally L-ed his
AO during an amusing TV show. In both cases, the victim
died of a heart seizure: the sudden burst of hilarious energy
proved too much for their hearts to handle.
Laughter may kill the odd person, but for everybody else
it’s pretty good medicine. Dentists use laughing gas (known
to humourless scientists as nitrous oxide, or N2O) to reduce
Danger rating:
pain and help their patients relax.
SUPER SITES
We have YouTube for videos, Google for answers,
Twitter for comments, MXit, BBM and WhatsApp
for chat, and Facebook for sharing embarrassing
pics from your best friend’s party. But what other
sites do you love? Email your top five websites
to-, along with your
name, school, grade and why you love them, and
you could win one of five HIP2B2 MP3 players!
SILLY STATS
have a one in
we know that you
So how do
by a
of getting killed- chance you just compare
–
coconut? It’s simple
billion)
in a year (say, a
the total deaths
if a
cause of death. So,
with the specific
we
but only four (that
billion people died
a
by a coconut, there’s
know of!) got hit
000)
(or one in 250 000
four-in-a-billion
to you.
chance of it happening
FACTS In 2003, an American filmmaker named Morgan Spurlock ate only MacDonalds meals for 30 days, for the movie Supersize Me. The diet caused mood swings, headaches, tiredness and even heart palpitations.
π DON PINNOCK
Writer, investigative journalist, criminologist, environmental
activist, photographer-
d o n @ p i n n o c k . c o. z a
Spy
Freshlyground’s Zolani Mahola is keeping
her feet firmly on the ground as the band
hits the road – old-school style – for its
10th-anniversary nationwide tour.
Zolani is just wrapping up a television shoot
and the crew is catching the last of the natural
light in the picturesque garden at the new Full Stop
Café in Parkhurst when we arrive. She’s in Joburg
for a few days preparing for Freshlyground’s 10thanniversary South African Tour 2011 – yes, it’s been
10 years!
‘It does feel a little incredible. It’s quite cool to
know that I’ve made real connections with these
six people and that we’ve made a mark on the
South African music scene and, one hopes, on our
society,’ says Zolani.
Although she admits that being the lead singer
of such a successful band can go to one’s head,
she’s centred by the knowledge that she’s only
one part of it. As the masterful lyricist behind
Freshlyground's captivating songs, Zolani’s secret
to success over the years has been her talent for
storytelling, both on stage and in her lyrics. She’s
telling a few tales today.
‘A lot of the stories I write are a snippet of a
situation, like in the song Manikiniki, which is about an
Eastern Cape woman who travels to Joburg in search
of her husband and discovers he’s living with her aunt.
Sometimes the stories are our own – for example, an
experience I had in Mauritius with my boyfriend that
resulted in the song The Dream of Love.’
The band’s national tour, running until December, is
a long-awaited story. It’s a dream come true for Zolani
because Freshlyground is being sponsored to perform
free concerts for their underprivileged fans – they’re
loading their instruments and equipment into a truck
and driving from town to town in South Africa.
‘I think the biggest way a person can give back is
by being a source of inspiration’, she says, ‘to show
people that they, too, can follow their dreams.’
doo-be-doo
Zolani Mahola
dynaMite
diVa
by Palesa MaduMo
photography antonio del hoyo
StyLINg Palesa MaduMo
you’re obviously not a party girl ...
Nope, I’m a homebody. I watch movies and do quite a bit
of reading – I’ve really grown into a typical Cancerian.
do you have a secret ritual before the start of a show?
Not really. I just focus on the show and playing my heart out.
What's the best advice you've ever received?
I've really taken to heart something a friend's mother once
said to me: ‘Before enlightenment, wash the dishes. And
after enlightenment, wash the dishes!'
What do you consider your soul food?
Awareness – always being present in the moment so
that I don't wake up one day to find that I’ve been
somewhere else.
What's your cellphone ring tone?
It’s usually on silent.
What song is in your head at the moment?
That song by The Soil about the guy wanting to marry
the girl. It’s very sweet.
and what lies ahead in the next 10 years?
We’ll see where Freshlyground takes us next. But I want
to have kids and do some acting.
4
I LOOK FORWARD TO WORKING WITH YOU