Jane Bowlin-Burt

Jane Bowlin-Burt Executive Summary A multifaceted marketing visionary, with more than 20 years experience including management. Technology expertise includes web design and development, UX design, SEO, SEM, programmatic, local SEO, content creation, illustration, video, and mobile. Expert at translating ideas and trends into strategic marketing that creates engagement and increases profits. Expert in new technology, specializing in multiple online channels for marketing. Very knowledgeable of new trends in digital marketing and requirements to optimize search and increase web traffic and brand recognition. Dedicated to building teams who can be future leaders and who collaborate using skills that enhance the brand and the company. Accomplishments Celebrating Home Direct - 1) Created an effective online marketing strategy for this e-commerce retailer including recommended platforms and tools for each channel. 2) Created and implemented campaigns for each channel and supplied reporting to the owners for monitoring of ROI and progress. 3) Created campaign graphics, brand sheet, content for blog, email campaigns, gleaned keywords and phrases for use in SEO and content optimization, and worked with other staff and owners to brainstorm and refine strategy and creative elements. Total Package Advertising & Marketing - 1) Acquired seven SMB clients who received advertising and marketing services similar to corporations for an affordable price. 2) Helped businesses increase online presence and site traffic using proven techniques. Port-A-Cool, LLC - 1) Brought web sites in-house for design, development, and maintenance and quadrupled traffic by implementing advanced SEO and continually implementing the most current web strategies. 2) By making the CEO aware of online trends, was able to stay ahead of the competition in all areas of online promotion. 3) Kept skill set current by attending multiple web development, design, and graphic arts classes. Dallas Morning News - 1) Led the remote Plano Ad Art office and, with the help of a great team, turned a weekly metro edition into a daily by making turnaround more efficient and offering higher quality design. Education University of North Texas • Bachelors Degree Certifications - Dreamweaver • Powerpoint • Adobe CS • Joomla • WordPress Continuing Education - Adobe CS • Joomla • HTML5 / CSS3 • WordPress Experience Owner • Total Package Advertising • 2009 to present • Marketing strategy and implementation for both traditional and online marketing • Web site design and development including e-commerce, CMS, HTML5, and several programming languages • Public relations utilizing Press Release services and local media • Advanced search engine optimization utilizing recommended Google techniques and code inclusions. • Advanced mobile optimization where indicated by traffic • Analytics reporting and monitoring to maintain and improve based on best practices for web • Research to stay abreast of current marketing trends and customer behaviors Marketing Manager • Celebrating Home Direct • February 2016 to October 2017 • Marketing strategy and implementation for online marketing • SEO, PPC, and content creation and optimization • Utilized retargeting and remarketing to reinforce brand to existing visitors • Used programmatic advertising for new visitor acquisition • Used AdWords to create campaigns for Shopping via Google Merchant, and for search and display. • Act-On is used for marketing automation including email, landing pages, some SEO, social posting, and forms. • NetSuite is used as an ERP and as a marketing tool to connect Act-On and with more robust personalization and unique customer messenging on the web site. • Built and implemented social advertising campaigns which resulted in 15,000 more page likes and 30,000 website visits by utilizing lookalike audiences based on uploaded current customer contact lists. • Worked with IT and product development to update the web site and create additional traffic by implementing related products, rating and review system (currently in progress), loyalty program to build return customers, enhanced SEO and structured data, and video campaigns. Marketing Manager • Port-A-Cool, LLC • April 2000 to November 2015 • Traditional and online marketing strategy for BtoB from the corporation to our distributors and BtoC to increase brand recognition and product knowledge of the end user. • Created annual marketing plan and strategy for presentation to director and CEO that covered all proposed marketing channels and included ad schedules and placements for print and online, digital ad banners for programmatic and pay per click (SEM), trade show displays and signage, social media, public relations, in-store promotion and point of purchase, and web site expansions and improvements, as well as recommendations for distributors and retailers to increase product footprint in their stores. • Heavy involvement in creating and leading web strategies that continued throughout the year as opportunities became available through evolving technology • Designed and developed email campaigns to end users and distributors and built using HTML5 and responsive framework. Also studied analytics of responses to compile the most effective launch schedule for each campaign. • Web site design and development including: Very active E-commerce site that experienced immediate growth after launch and became the number two sales channel. - Corporate portal with global reach, company store (Prestashop), and three languages available. - Three product websites (using PHP, MySQL, HTML5, CSS3, JavaScript, Dreamweaver, Cpanel, Joomla, Prestashop, X-Cart, and some jquery) • Search engine optimization for all sites listed plus I worked with distributors and retailers to share current best practices for their web sites and online marketing including designing and building micro sites and landing pages. • Setup distributor access on corporate portal so they could download social media posts, images, blog content and images, press releases, visual standards guidelines, and instructions on other online strategies that benefited their company and ours. • Graphic design for digital, traditional print and large scale trade show and in-store usage. • Market research for emerging global markets and worked with engineers and CEO on product innovations to maintain domestic market share. • Kept current in marketing trends by researching and taking applicable workshops and classes and memberships in trade groups and organizations. Senior Graphics Coordinator • Dallas Morning News • March 1992 to February 2000 • Supervised two graphic artists and one illustrator in Plano location to produce daily metro section. • Worked with sales team to continually innovate and provide solutions to increase efficiency and profit margins • Adobe Illustrator, InDesign, Photoshop, and Acrobat. Technical Skills: Web site design and development, search engine optimization (SEO), mobile search, search engine marketing, digital strategies, social media, content strategy and optimization, integrating multiple channels for increased impact and brand recognition, digital marketing. Languages: JavaScript, HTML5, CSS3, MySQL, PHP, Ruby on Rails, Python, PrestaShop, Google AMP, Brew, CoffeeScript. Tools/Software: Dreamweaver, CMS (Joomla, Drupal, Prestashop, WordPress), Bootstrap, Sublime Text, GitHub, Heroku cloud platform, AWS, Cpanel, Google APIs and fonts, Affinity Photo, Apache Office, MS Office; All Adobe Creative including Photoshop, Illustrator, InDesign, Premiere; Google My Business, Maps, Analytics, Webmaster Tools and AdWords; Bing Maps and Webmaster; MOZ Local and Yext. Operating Systems: Mac OS X, Windows XP. Letters of recommendation and references available upon request.