Jan Kayla C. Orozco Gatdula

JAN OROZCO MARKETING / CREATIVE STRATEGIST -|- | Tumana, Sta. Maria, Bulacan EDUCATION BULACAN STATE UNIVERSITY Bachelor of Arts Major in Broadcasting 2018 - 2022 | Bachelor’s Degree - Dean’s Lister STI COLLEGE Humanities and Social Sciences 2016 - 2018 | Senior High School - With Honors SKILLS EXPERIENCE Content Strategy Development Monday.com Application Social Media Management Canva Content Creation Data-Driven Decision Making Video Production Content Calendar Management Basic Graphic Design Client Relations Performance Analysis Attention to Detail Market Research Adaptability Meta Business Suite Leadership / Team Player Later Scheduling Application Creative Problem Solving Slack Application Reporting and Presentation JULY SOCIAL Social Media Marketer / Creative Strategist Developed and executed content strategies aligned with market trends and business objectives. Conducted in-depth competitor analysis to identify opportunities and gaps. Identified and leveraged emerging trends to create relevant and engaging content. Created high-quality, on-brand social media content tailored to the target audience. Managed and optimized content calendar to ensure consistent posting and maximum reach. Designed visually appealing templates and graphics to enhance brand identity. Produced video content (reels) to increase audience engagement. Developed compelling scripts and storyboards to drive video narratives. Executed social media posting schedule across Instagram, Facebook, TikTok, YouTube, Pinterest, and LinkedIn. Engaged with target audience through timely and relevant interactions. Monitored social media platforms for brand mentions and sentiment analysis. Collaborated with the team to bring video concepts to life. Analyzed social media performance metrics to measure campaign effectiveness. Generated actionable insights from data to inform strategy optimization. Prepared and presented comprehensive monthly reports to stakeholders. Managed multiple client accounts simultaneously, ensuring project deadlines were met. Built strong client relationships through effective communication and problem-solving. Delivered exceptional client service by exceeding expectations. Executed social media posting schedule using Meta Business Suite for Facebook and Instagram, LinkedIn for professional networking, and Later.com for optimal scheduling across platforms. TAKAS CLOTHING SOCIAL MEDIA SPECIALIST [ MARKETING & CONTENT CREATION ] Prepared and presented comprehensive monthly reports to the client. Developed and executed content strategies aligned with market trends and business objectives. Created high-quality, on-brand social media content tailored to the target audience. Designed visually appealing templates and graphics to enhance brand identity. Produced and edited videos to market products, including hosting live sessions. Conducted photoshoots and produced flat lay images for social media (Instagram, Facebook, TikTok). Analyzed post performance to identify successful content and optimize future strategies. Increased engagement and product sales by 80%, selling out stock for Takas Clothing. Successfully marketed and sold products, leading to increased brand visibility and customer base. Secured repeat clients for merchandise supply through effective marketing strategies. Managed and optimized content calendar to ensure consistent posting and maximum reach. Executed social media posting schedule across Instagram, Facebook, TikTok. Monitored social media platforms for brand mentions and sentiment analysis. Collaborated with brand designers on shirt designs and personal collections. Built strong client relationships through effective communication and problem-solving. Delivered exceptional client service by exceeding expectations. LESS TALK ABOUT BEAUTY SOCIAL MEDIA SPECIALIST [ MARKETING & CONTENT CREATION ] Collaborated with the team to produce a podcast series, serving as the podcast host. Created high-quality, engaging content for all social media platforms used by the organization. Managed the Facebook account and increased page reach to 700 followers in one month. Edited and designed visually appealing templates for content. Scheduled posts on Instagram and Facebook to maintain a consistent online presence. Filmed and produced mini-series to enhance audience engagement. Wrote compelling captions for all content to drive interaction and engagement. Conducted focus group discussions to gather insights and create engaging content. Analyzed social media metrics to inform and optimize content strategies. Worked closely with the team to brainstorm and develop content ideas. Ensured effective communication and collaboration within the team to achieve content goals. PNK PH SOCIAL MEDIA SPECIALIST [ MARKETING & CONTENT CREATION ] Developed and implemented content strategies that aligned with market trends and business goals. Managed and optimized the content calendar to ensure regular posting and maximize reach. Created high-quality, brand-aligned social media content tailored to the target audience. Produced and edited engaging videos for product marketing, including hosting live sessions. Conducted photoshoots and created flat lay images for social media platforms such as Instagram and Facebook. Designed visually appealing templates and graphics to reinforce brand identity. Executed social media posting schedules across Instagram, Facebook, and TikTok. Monitored social media platforms for brand mentions and performed sentiment analysis. Analyzed post performance to identify successful content and refine future strategies. Increased engagement and product sales by 70%, resulting in sold-out stock for PNK PH. Successfully marketed products, enhancing brand visibility and expanding the customer base. Secured repeat clients for merchandise supply through effective marketing strategies. Delivered exceptional client service, consistently exceeding client expectations. Prepared and presented detailed monthly reports to clients, highlighting performance and strategic insights. COURSES Facebook Ads Virtual Assistant Shopify Freelancing Homebased Connect Homebased Connect Homebased Connect Social Media Management YouTube Homebased Connect Homebased Connect AWARDS Essay Writing Contest - Tagalog and English Champion - Saint Martin de Porres Catholic School Best in English- - Saint Martin de Porres Catholic School Student Government Vice President- - Saint Martin de Porres Catholic School Impromptu Speech 2015 2nd placer - Saint Martin de Porres Catholic School BulPriSA Declamation Champion 2017 - STI College Most Outstanding Expo Presentor 2018 - STI College Best Commercial Director of Advertising Guild Organization 2019 - Bulacan State University