Jan Chryzza Marquez

Jan Chryzza Marquez Growth Marketing Manager - Cagayan de Oro City, Philippines - linkedin.com/in/chryzzamarquez-b3aa971bb/ tinyurl.com/ChryzzaMarquez ABOUT ME Strategic and hands-on Growth Marketing Manager with expertise across paid media management, creative leadership, landing page development, CRO, and full-funnel marketing execution. Proven success in launching and optimizing multi-channel campaigns across Meta, Google, TikTok, and YouTube, driving measurable growth in leads, CPL, and ROAS. Skilled in A/B testing, content strategy, funnel building, and collaborating with designers and developers to deliver results. Career foundation in virtual assistance and web development brings a unique mix of marketing, operations, and technical skills. CORE SKILLS Paid Media Management (Meta, Google Ads, Research, Data Collection, and Data Entry TikTok, YouTube) Social Media Management Calendar & Campaign Strategy & Execution Meeting A/B Testing & Optimization Basic SEO Creative Brief Development Support Google Suite: Drive, Docs, Sheets, Landing Page Development (WordPress) Forms, Mail, Calendar, Slides Funnel Building & Optimization Graphic Design Content Creation & Social Media Management Video Editing Project Management General Administrative Support PROFESSIONAL EXPERIENCE Growth Marketing Manager Freelance / Client-Based | Remote 2024 - Present Lead strategy and execution of multi-channel marketing campaigns across Meta Ads, Google Ads (Search, PMax, Display, YouTube), and TikTok Ads. Create and manage creative briefs for designers and video editors, ensuring alignment with brand messaging and campaign goals. Oversee the production and testing of 3–5 static image ads, 2–3 short-form videos, carousels, and testimonial content per campaign. Build and optimize high-converting landing pages using WordPress, applying UX and CRO best practices. Analyze campaign performance metrics to optimize budget allocation, targeting, and creative effectiveness. Coordinate deadlines and deliverables with cross-functional teams using Asana and Notion. Manage audience segmentation for TOF, MOF, BOF campaigns, refining targeting for improved CPL and ROAS. Develop A/B testing plans to systematically test hooks, CTAs, formats, and messaging across platforms. VIRTUAL ASSISTANT Apventure Pte ltd. | Remote 2023 - 2024 Managed and updated content across Instagram, Facebook, LinkedIn, Pinterest, TikTok, driving engagement through tailored content strategies. Edited and updated website content using WordPress, ensuring SEO-friendly practices and improved UX. Created and managed Google Ads campaigns, including writing ad copy, setting targeting strategies, and analyzing performance. Utilized Google Analytics to generate reports and insights for optimizing marketing strategies. Developed AI-generated content prompts to automate and scale website content production. Responded to customer inquiries and collaborated with stakeholders to enhance website functionality and user experience. Web Application Developer Goshen Cybernetics | Remote 2022 - 2023 Programmed and maintained web applications using CodeIgniter framework for smart school systems. Provided technical support to clients, troubleshooting and resolving issues to ensure customer satisfaction. Created user documentation and conducted training sessions for end-users. Collaborated with cross-functional teams to align development goals with client requirements and project timelines. Freelance Web Designer / QA Analyst Intern Goshen Cybernetics | Philippines 2021 - 2022 Designed and developed websites in collaboration with clients, focusing on UX and UI improvements. Performed QA testing, UAT, and bug tracking for software applications and websites. Conducted UX testing to assess usability and recommended design enhancements. EDUCATION UNIVERSITY OF SCIENCE & TECHNOLOGY OF SOUTHERN PHILIPPINES - CDO CAMPUS Bachelor of Science in Information Technology |- CERTIFICATIONS May 2024 GET STARTED WITH GOOGLE ANALYTICS Feb 2021 DSC USTP SOLUTIONS WEEK 2021 OTHER EXPERTISE Web Development Wordpress Python Programming Dec 2020 PHILIPPINE ANDROID WEEKEND Artificial Intelligence Prompt Sep 2020 INTRODUCTION TO NETWORKS Design Agile/Scrum Github Nov 2020 INTRODUCTION TO IOT Sep 2020 GOOGLE TECHNICAL SUPPORT FUNDAMENTALS