JAMES KOTEY NEEQUAYE
SOCIAL MEDIA MANAGER
Portfolio: https://jamesneequaye.my.canva.site/
PROFESSIONAL SUMMARY
Experienced social media manager with a strong background in content strategy, community engagement, and
analytics. Skilled in building online presence, running paid ad campaigns, and creating high-performing content across
Facebook, Instagram, LinkedIn, Twitter, TikTok, and YouTube. Proven ability to grow engagement, manage online
communities, and deliver data-driven content strategies.
KEY SKILLS
- Social Media Management (Facebook, Instagram, TikTok, LinkedIn, YouTube, Twitter)
- Content Strategy & Calendar Planning
- Newsletter Creation (Mailchimp)
- Community Management & Engagement
- Graphic Design (Canva, Photoshop, Illustrator)
- Video Editing (CapCut)
- Paid Ads (Meta, LinkedIn, TikTok, YouTube)
- Tools: Hootsuite, ClickUp, Vista Social, Google Analytics
WORK EXPERIENCE
FREELANCE SOCIAL MEDIA MANAGER / CONTENT STRATEGIST ON UPWORK
May 2018- Present
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Established and managed business pages across multiple platforms including Facebook,
Instagram, Twitter, YouTube, TikTok, and LinkedIn.
Developed comprehensive content plans to drive engagement and online brand awareness.
Designed and created visually appealing images and video content using tools such as Canva,
Capcut
Implemented media planning strategies and executed targeted ad campaigns across various social
media platforms.
Conducted in-depth analytics and interpreted social media reports to refine strategies and optimize
performance.
Managed community interactions, responding to messages, comments, and inquiries in a timely
manner.
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Led content planning, data gathering, and writing for weekly newsletters, ensuring timely and relevant
information dissemination.
Edited and formatted newsletters, optimizing layout and design for enhanced readability and
engagement.
Conducted interviews with key stakeholders and experts to craft insightful articles for feature within the
newsletter.
Utilized Mailchimp for data analytics, monitoring key metrics such as opened emails, unsubscribed rates,
and bounce rates.
Managed weekly email distributions, ensuring consistent and effective communication with
subscribers.
Conducted thorough proofreading and editing of articles and promotional materials, ensuring
grammatical accuracy and quality content.
REHOME AFRICA
SOCIAL MEDIA COMMUNITY MANAGER
April 2023- October 2024
Planned and scheduled content in advance using ClickUp's scheduling feature
Spearheaded the development and implementation of social media strategies aligned with marketing goals,
resulting in a [quantifiable achievement, e.g., 15% increase in followers, 10% increase in website traffic from social
media].
Created and curated engaging content (text, images, videos) across various social media platforms, including
Facebook, Instagram, Twitter, and LinkedIn, to increase brand visibility and audience engagement.
Developed and distributed online newsletters and articles to keep the community informed about company news,
industry trends, and property highlights.
Built and nurtured a thriving online community by actively responding to comments and queries, fostering discussions, and
creating a welcoming space for customers and prospects.
Collaborated with the in-house creative designer to produce high-quality visual content that maintained brand consistency
and resonated with the target audience.
Utilized social media analytics tools like Vista Social and Hootsuite to track key metrics, analyze performance, and
generate comprehensive reports to inform data-driven decisions.
Monitored social media performance using analytics tools, analyzed key metrics, and generated reports to measure
the effectiveness of campaigns and identify areas for improvement.
MADWOMAN AGENCY SOCIAL MEDIA COMMUNITY MANAGER
June 2024- August 2024
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Developed and implemented comprehensive social media strategies across Facebook, Instagram, Twitter,
LinkedIn, YouTube, TikTok, and other platforms for Madwoman Agency and Josh Blakk.
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Managed and optimized social media accounts for Madwoman Agency and Josh Blakk, ensuring consistency and
brand integrity.
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Set up and maintained social media analytics tools (e.g., Google Analytics, Facebook Insights) to track
performance.
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Monitored account performance, identifying areas for improvement and providing data-driven
recommendations.
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Responded to comments, messages, and reviews in a timely, professional manner on behalf of Madwoman Agency
and Josh Blakk.
EDUCATION
KINGS UNIVERSITY COLLEGE - INFORMATION TECHNOLOGY
ACHIEVEMENTS
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Increased Social Media Engagement: Successfully implemented content strategies that resulted in a
50% increase in overall social media engagement and a 30% growth in follower base within one year.
Newsletter Growth & Retention: Elevated newsletter subscriber list by 40% through targeted
campaigns, compelling content, and optimized distribution strategies.
