James Macharia

James Macharia SEO Accident News Writer- - Nairobi, Kenya PROFILE Experienced Personal Injury Law Firm writer with five years of crafting detailed, empathetic, and SEOoptimized accident news content. I focus on telling victims' stories with humanity while delivering facts, creating engaging content for blogs, news articles, and web platforms. Skilled in driving client engagement and increasing visibility through effective SEO strategies, I deliver high-quality content that informs and connects. PROFESSIONAL EXPERIENCE Lead Accident News Content Writer https://i5accidents.com/ Lead the production of comprehensive accident news reports for incidents along Interstate 5, with a focus on high-volume, high-risk sections of the highway. Create SEO-driven headlines and articles to target potential clients involved in accidents on I-5, optimizing content for regional search traffic. Highlight unique aspects of I-5 accidents, such as wrong-way driving, terrain, and traffic congestion, to add context and depth to reports. Use data-driven insights to continually refine content performance, boosting traffic and lead generation for law firms specializing in I-5 cases. Ensure all content meets legal compliance while maintaining a human-centric approach that resonates with readers and potential clients. Edit and review team-generated content for consistency, quality, and adherence to firm guidelines. Research and incorporate new accident details, ensuring articles remain current and relevant within a 24-48 hour window. Use SEO tools and SEO software (e.g., Ahrefs, Google Analytics, SurferSEO) to streamline content optimization without sacrificing quality. Collaborate with web and marketing teams to align content with broader SEO and client engagement strategies. 03/2022 – present USA (Remote) Lead Accident News Content Writer https://i95accidentalerts.com/ Lead the production of timely, accurate, and empathetic accident reports for incidents occurring on Interstate 95, focusing on multi-vehicle collisions. Research accident news on local law enforcement agencies and first responders' websites to gather real-time accident details and updates. Develop SEO-optimized content targeting specific geographic locations and legal audiences along the I-95 corridor. Ensure all reports are legally compliant and human-centred, highlighting the impact of accidents on victims and their families. Continuously update reports with new information, including victim identities, medical conditions, and road clearance status. Stay current with traffic trends, accident patterns, and safety issues specific to Interstate 95 to inform content strategies. Monitor and optimize article performance to increase search engine rankings and drive client leads. Manage multiple projects and deadlines, ensuring timely delivery of high-quality, client-focused content. 03/2022 – present USA(Remote) Lead Accident News Content Writer https://i75accidents.com/ Spearhead the creation of in-depth accident news reports focused on incidents occurring along Interstate 75, with attention to high-traffic and accident-prone areas. Analyze accident data and trends specific to I-75 to produce data-driven, insightful content that informs and engages readers. Optimize headlines and articles to capture the attention of local readers, targeting specific regions along the I-75 corridor. 03/2022 – present USA (Remote) • • • • • • • • • • • • • • • • • • • • Lead content creation projects that focus on severe or multi-vehicle collisions, providing detailed information that helps potential clients understand legal options. Oversee editorial quality and accuracy, ensuring reports highlight victim circumstances with empathy and precision. Innovate content strategies to improve reader engagement, utilizing A/B testing and SEO analytics to refine content performance. Mentor junior writers, providing feedback and guidance on optimizing content for legal clients and search engines. • • • • Freelance SEO Content Writer Upwork.com, Remote Create high-quality, SEO-optimized content tailored to client needs across various industries. Conduct keyword research and integrate best practices to improve search engine rankings and drive organic traffic. Write engaging blog posts, web pages, and articles that align with client goals and target audience. Collaborate with clients to refine content strategies and ensure alignment with brand voice. Optimize existing content for readability, engagement, and SEO performance using tools like SurferSEO and Grammarly. Manage multiple projects and deadlines while delivering compelling, conversiondriven content. 06/2020 – present Nairobi, Kenya • • • • • • EDUCATION BEng. Aeronautical Engineering Kenya Aeronautical College 2013 – 2017 Nairobi, Kenya SKILLS Strong Writing and Editing Skills Ability to craft clear, concise, and engaging content with a focus on factual reporting and storytelling. SEO Expertise Proficient in keyword research, on-page optimization, and using SEO tools like SurferSEO, Ahrefs, and SEMrush to drive organic traffic. Content Research Skilled in conducting thorough research to ensure accuracy and relevancy in news and SEO content. Empathy and Humanity Ability to approach sensitive topics, such as accidents, with empathy while maintaining a professional tone. Time Management Efficient in managing multiple projects and meeting tight deadlines in both news and freelance content writing. Adaptability Capable of writing for diverse audiences across different platforms, including blogs, news sites, and legal firms. Data-Driven Content Creation Experience in using analytics to track content performance and refine strategies for greater engagement and traffic. Attention to Detail Keen eye for accuracy, legal compliance, and consistency in content. Collaboration Effective communication and collaboration with clients, law firms, and editorial teams to meet specific content needs. REFERENCES Available upon request.