James Guttman

James Guttman-| LinkedIn.com/in/JamesGuttman | - Summary I am a critical partner for leading brands in the entertainment, fitness, and technology industries. Using a specialized, personal approach, I employ versatile, creative strategies to drive revenue, strengthen brands, and activate audiences. Passion is a vital driving force behind what I do, and I’m highly enthusiastic about the intersection of creativity, marketing, and technology. Experience ​3/2016 – Present Self-Employed​, San Francisco, CA & Amsterdam, NL Digital Marketing Manager & Creative Consultant ● ● ● ● ● ● Plans and executes ​comprehensive digital marketing campaigns​ targeting brand awareness, market positioning, engagement, sales, and audience growth. Manages the entire digital advertising cycle for Facebook, Instagram, and Google, including initial planning, implementation, monitoring, optimization, analysis, and reporting. Designs visual assets in Photoshop and Illustrator, including digital marketing graphics (social, email, advertising), merchandise, printed posters/banners, and signs. Hires and directs developers, designers, agencies, and other vendor partners to meet client marketing and creative needs, consistently delivering results on a deadline, under budget. Conceptualized and executed a full re-brand for a leading brick-and-mortar business, including the development of a new look and feel, brand voice, complete online rollout, and marketing strategy. Owned the marketing process for the international expansion of a fitness studio, leading to profitability in its second month. ​2/2012 – Present Self-Employed​, San Francisco, CA & Amsterdam, NL Music & Audio Content Creator (HIGHSOCIETY) ● ● Composes, engineers, and markets original music that has been streamed in excess of 25 million times and used in placements on HBO, ABC, MTV, and more. Collaborates with major brands including Red Bull, Taco Bell, and Riverbed Technology to compose and edit music and other audio for use in marketing efforts, such as advertisements, podcasts, and promotional videos. ​9/2014 – 3/2016 Fame House (SFX Entertainment)​, San Francisco, CA Account Manager ● ● ● ● ● Led digital marketing team servicing multiple clients. Managed client relationships and acted as the main point of contact. Defined actionable campaign key performance indicators including click-through rate, sales, engagement, and audience growth. Analyzed performance data to direct improvements in ongoing marketing strategy. Managed advertising budgets exceeding $100k for event brands, artists, and online retailers. Presented weekly/monthly performance metric reports to clients including charts and graphs, written content performance analysis, and forecasting. Managed online client communities and developed brand characteristics and voice. Digital Marketing Associate ● ● ● ● ​10/2013 - 9/2014 Drafted copy and created content for marketing messaging, including social media, email blasts, web pages, and white papers. Designed visual assets to support social, advertising, and email campaigns. Assisted the Account Manager in coordinating marketing, paid media, creative, and merchandising departments. Previous positions held at Fame House: Digital Marketing Assistant, Digital Marketing Intern Education ● B.A. – Broadcast Electronic Communication Arts San Francisco State University ● Certificate – Music Recording Industry San Francisco State University College of Extended Learning ​8/2008 – 5/2014 ​8/2010 – 12/2013