James Guttman

PROJECT OVERVIEW CORE40 & CORE40 Amsterdam Fitness Studios CORE40 is a leading boutique fitness brand with 8 studios in San Francisco and Amsterdam. Since 2016, I have overseen all digital marketing efforts, including social media strategy and execution, digital advertising, content creation, graphic design, and brand strategy. As a result, CORE40 has continued to dominate two of the world’s most competitive fitness markets despite increased competition and market saturation. Project Highlights ● ● ● ● Significant increases in year-over-year revenue, attendance, and memberships Comprehensive brand overhaul (visual identity, brand voice, digital strategy) 29x return on digital advertising spend Managed digital marketing strategy during growth from 4 to 8 studios (including international expansion), and multiple new product launches in the health and wellness space CASE STUDY Digital Advertising CORE40 In 2019, I executed a digital advertising campaign on Facebook and Instagram that targeted and converted clients of CORE40’s competitors with a free intro class, placing them in a sales funnel that upsold them to CORE40’s highest-value membership offerings. Results ● ● ● $5000 ad spend 1465 leads converted $150,000+ in revenue (2900%+ ROI) PROJECT OVERVIEW HIGHSOCIETY Music Producer HIGHSOCIETY is my electronic music production alias. Since the project’s inception in 2012, I have reached millions of listeners and released music on many of the world’s largest record labels. I have also collaborated with leading brands in the entertainment and technology industries to score and design sound for commercials, podcasts, promotional videos, and more. I personally manage all aspects of this project, including content creation, marketing, PR, label relations, and graphic design. Project Highlights ● ● ● ● 25 Million+ Streams/Views Releases with Universal Music, Island Records, Red Bull Records Featured on HBO, MTV, ABC, Oxygen Collaborations with Red Bull, Taco Bell, Sage, Riverbed Technology, Skava Commerce GRAPHIC DESIGN GRAPHIC DESIGN GRAPHIC KIND WORDS DESIGN