James Glasgow

James Glasgow Ecommerce/Digital Marketing/Omnichannel Manager Professional Summary Data-driven E-Commerce and Digital Marketing leader with 15+ years of experience leading high-growth DTC, B2B, and omnichannel brands. Proven expertise in Shopify Plus, Magento 2, and Amazon Seller Central storefronts, alongside comprehensive digital marketing strategies. Adept at driving performance through A/B testing, analytics, and seamless cross-functional execution, consistently achieving 3-5x ROAS and 10-30%+ sales increases. Recognized for strategic account health management, operational efficiency, and building scalable solutions that support sustained growth in high-volume environments. Passionate about building inclusive brand experiences that resonate with communities and deliver strong revenue results. Core Competencies • Ecommerce Platform Mastery: Shopify, Shopify Plus & Magento 2 site development, management, and integrations. • Amazon Expertise: Amazon Seller Central Management, Account Health Optimization, FBA & SFP Operations, Inventory Management. • Digital Advertising Strategy: Advanced PPC Campaigns & Advertising Strategy (Google Ads, Meta, Instagram, TikTok, YouTube, Amazon Ads), PPC Budget Management & Testing Strategies. • Email & SMS Marketing: Klaviyo Email/SMS Campaigns & Automation, comprehensive email marketing program revamping, strategic campaign calendar implementation. • Growth Strategy: DTC & B2B Growth Strategy, Sales Forecasting & Strategic Revenue Planning, Customer Demand Analysis & Pricing Strategy Development. • SEO & Listing Optimization: Comprehensive Listing Optimization & SEO, SEMrush, Moz, Helium 10. • Analytics & CRO: Performance Analytics & Data-Driven Decision Making, GA4, Hotjar, Optimizely, Power BI, Excel. • Team Leadership: Team Development & Training, Cross-functional Leadership & Stakeholder Collaboration, Interdepartmental Collaboration. Professional Experience Consulting Roles – Remote Ecommerce & Digital Marketing Consulting • • • Duhaas Fine Jewelry – Shopify Plus Consultant o Redesigned Shopify Plus site, creating a custom website to enhance UX and performance, including custom liquid code and new apps. o Revised site navigation and product tags for merchandising accuracy. o Added new sections to the homepage for featured categories. Athletes Gift Shop – Ecommerce Consultant o Consulted on Shopify store design, operation, and product practices. o Set up new eBay and Walmart storefronts. o Configured files for product uploads on all platforms. San Antonio Shoemakers – Google Ads & Magento Consultant o Created and managed Google ad campaigns. o Consulted and assisted with management of the B2B Magento website. o Created detailed weekly reports for the national sales manager and CEO. Cannify – Dallas, TX Ecommerce Manager | May 2025 – June 2025 • Directed day-to-day eCommerce operations and led the internal web team through a digital transformation (Magento2 site). • Led cross-departmental digital initiatives, introducing new data analytics via Power BI and Hubspot implementation to support strategic decision-making. • Revamped the entire email marketing program by auditing performance data, redesigning templates, building new flows, implementing advanced automations, and launching a strategic campaign calendar using Klaviyo. • Worked with internal teams, external companies and consultants to provide plans and solutions for company growth. GMR Gold – Houston, TX Ecommerce Director / Digital Marketing Director | May 2023 – March 2024 • Led front-end redesign of Magento 2 storefront, significantly enhancing user experience (UX) and search engine optimization (SEO). • Launched new Wordpress website and multiple landing pages to support national television campaigns, boosting online engagement and conversions. • Redesigned email marketing flows with Klaviyo, creating more effective postpurchase communication and improving customer retention. • Led digital ad campaigns across Google, Meta, Instagram, and YouTube, driving 10,000+ units sold and 40% subscriber growth. • Provided detailed performance reports to executive leadership, leveraging data from Google Analytics, Klaviyo, and Hubspot. San Antonio Shoemakers – San Antonio, TX Ecommerce, Analytics & Development Manager / Digital Marketing Manager August 2022 – May 2023 • Established and managed an Amazon SAS brand account, optimizing over 47,000 listings and ensuring account health. • Spearheaded processes for listing management and sales forecasting, resulting in measurable efficiency gains. • Managed five-figure Google Ads budget; reduced CPA by 15% through bid optimization. • Oversaw SEO and UX enhancements on the Salesforce website using SEMrush and Google Analytics, improving website visibility and performance. • Led cross-functional eCommerce and social media teams, aligning retail, wholesale, and international marketing efforts. Good Sports Outdoor Outfitters – San Antonio, TX E-Commerce, Digital Marketing & Amazon Director | 2013 – 2022 • Increased Amazon sales by over 500%, achieving high 7-figure annual revenue and securing exclusive authorization for The North Face. • Led full migration from Magento2 to Shopify Plus, streamlining operations, improving site speed, and enhancing customer experience through optimized integrations and product catalog management. • Designed and developed a custom Shopify Plus storefront, configured backend admin settings, integrated third-party apps (Klaviyo, reviews, inventory, shipping), and trained internal teams on platform operations and best practices. • Implemented Klaviyo email flows, driving 10–30% revenue growth via customer segmentation and automation. • Managed Digital Ads (Meta, Instagram, Google, Amazon) to drive local, online store, and platform ROAS by 30%. • Redesigned the website, increasing online sales to 7 figures through enhanced SEO and targeted marketing efforts. Patiostore.com / Greenhousebuilder.com – San Antonio, TX VP of Digital Operations / Owner (Greenhousebuilder.com) | February 2002 – 2013 • Orchestrated the launch and scaling of multiple e-commerce platforms, including the Magento-based Greenhousebuilder.com (owned entity), achieving consistent 7figure annual sales. • Implemented innovative digital marketing strategies across Google Ads, social media, and SEO, driving mid-7-figure e-commerce revenue and significant increases in traffic (40% growth) and conversions (25% increase). • Developed and managed niche Magento 2 websites, expanding market reach and diversifying revenue streams. • Analyzed web metrics to optimize pricing and creative strategies, improving brand awareness by 35% and enhancing customer retention. • Directed all aspects of business operations, including product listings, customer service, fulfillment, inventory management, and backend processes. Education & Certifications • Google Analytics Individual Qualification (GA4 Certified) • Google Ads Certifications: Search, Display, Video • Continuous professional development in Shopify CRO, Klaviyo Strategy, Magento 2, and AI-driven eCommerce solutions. Platforms & Tools • Ecommerce: Shopify Plus, Magento 2, Amazon Seller Central, Walmart Marketplace, WordPress, WooCommerce • Retention & CRM: Klaviyo, HubSpot, Attentive, Fishbowl, NetSuite • Analytics & CRO: GA4, SEMrush, Helium 10, Power BI, Excel, Hotjar, Moz • Marketing: Google Ads Editor, Meta Ads Manager, Amazon Advertising Console, TikTok Ads, YouTube Ads • Design & Development: Shopify Liquid, Canva, Figma, HTML/CSS (basic), Asana, Trello