James Baldwin

James Baldwin Freelance Communications & Project Management Specialist Contact-- Salzburg, Austria About Me I have over a decade of Account Management, Client Management, and Communications Management expertise within Sports Marketing. I bring a proven track record of leading major strategic and creative campaigns for some of the world’s biggest brands, driving growth and engagement to deliver meaningful impact on business success. My LinkedIn My Copywriting Portfolio My Project Management Portfolio Selected Work History October 2024 - present PINC Solutions (Freelance) / Croud (Freelance) Skills Communications & Project Management Specialist Communications & External Project Lead of adidas Digital Sports’ 2024 Account Management End of Year Campaign: >215K Virtual Race Participants, >250K Challenge Advertising & Marketing Brand Communications Budget Management Participants, & delivery of Yearly Rundown review to users Business Development Campaign Management Client Management Concept Ideation & Development Content Management Systems Content Production Copywriting (ASO, B2B, B2C, Brand, Creative, CRM, Direct Response, Email, Live Event, PR, Print, OOH, SEO, Social Media, Scripts/Voiceover, TOV Development, UK/US, Web, etc.) Data Analysis/Reporting Influencer Marketing Leadership/Team Management Live Event Coverage Production Management Project Management Proofreading/Editing Social Media Marketing/Management Storyboarding/Scripting Strategy Development Time Management Translation Management Full management of adidas’ external design & video resources, including briefing, content creation, ownership of copywriting, & content delivery Communications & External Project Lead of adidas Running app 2025 Q1 March 2024 - September 2024 (Maternity Cover) adidas Digital Sports Copywriter Communications Lead of Move For The Planet: 1M+ Challenge Participants, 51M minutes of activity tracked, & €1.5M donated to sustainability projects Communications Lead of Paris 2024: 365K (115K above target) Challenge Participants, $28K Attributed Net Sales, & 555K views of Athlete Pages Communications Lead of Adizero Berlin Marathon: 500K Virtual Race registrations (156% of 2023) & $46K Attributed Net Sales (231% of target) Driving of Daily Operations transition to “You Got This” brand TOV Creative Copywriting across in-app, ASO, CRM, OOH, SEO, UA, & more Script, Storyboard, & Voiceover Ideation for major brand productions Creative Concept Ideation & Development for major brand campaigns Directed Localization/Translation process after creation of EN copy Daily use of Contentful, Emarsys, Figma, Jira, Lingohub, OOONA, etc. Earned highest departmental Performance Review Score & highlighted as candidate for promotion to Senior Management level Education Diploma(s) Oxford Home Study Centre 2023 - 2024 Digital Marketing (>90%) Leadership & Management (>90%) Project Management (>90%) Master of Arts University of Sunderland 2013 - 2014 MA Sports Journalism (Distinction) James Baldwin Freelance Communications & Project Management Specialist Selected Work History March 2023 - January 2024 (Part-Time/Freelance) Homefans Ltd Business Development Manager Lead of Partnership Marketing & Influencer Marketing NCTJs Responsible for increasing Market Visibility & building P&L Models University of Sunderland Managed company’s Public Relations arm 2013 - 2014 Essential Media Law, Essential Public Affairs, Media Law Court Reporting, News Reporting, Production Journalism, Sports Journalism, Video Journalism For Online Drove update of company’s Brand Guidelines Created & Directed Social Media Strategy/Execution Lead Copywriter for all web, email, & social output Recruited & managed Freelancer Pool across design/photo/video Bachelor of Arts August 2019 - February 2024 (inc. Bildungskarenz Study Leave period) University of Chester Agentur LOOP GmbH 2009 - 2012 Social Media Manager; Digital Brand Project Manager BA Hons Journalism (2:1) Account Manager of PUMA Europe x Foot Locker: Upsold from zero to 200K per annum as Strategy Lead, including Concept Ideation & Directing 2D/3D References athleisure productions Account Lead of SportFive: Successfully pitched unmapped projects to drive business growth opportunities Morgan Cole Head of Creative Studio, adidas Digital Sports- Account Lead of New York Jets UK: Led & executed Social Strategy, including Live Event Coverage Social Lead of Dharma: Directed strategy, managed contract negotiations, & directed Live Event Productions Account Lead of PUMA Football: Directed 2D/3D Productions for Stuart Wells VP of Marketing, adidas Digital Sports- national/domestic kit launches, including external agency management, budget management, & full coordination of remote shoots Project Lead of PUMA Global Teamwear Catalogue: Drove creative strategy & logistical execution of six-figure/40-person production Account Lead of Marcus Rashford: Directed Social Media strategy to drive Public Relations & achieve KPIs Catherine Shanley Interim Account Lead of Porsche: Directed Brand Strategy & managed full-scale Global Account Director, Agentur LOOP GmbH- Digital Content Production to an audience of over 100M on a solo basis Daily team management of both internal & external resources, including the recruitment of team members & contracting Mini Portfolio James Baldwin Freelance Communications & Project Management Specialist Selected Work History July 2018 - December 2018 LiveWire Sport (Freelance) / Sky Sports (Freelance) Social Media Consultant Produced Live Scripts/Inserts for IMG’s/Sky Sports’ TV Productions Social Media Management of IMG’s Live TV Production (Quest) Live Event Coverage on Social Media for Sky Sports November 2014 - May 2018 Norwich City Football Club Digital Media Coordinator; Club Journalist; Senior Club Journalist Led transition to new Website and CMS, achieving 96% YOY page-view increase to club-record 8.1M Led Live Match Coverage, including directing Social Strategy Ideated & Directed successful Marketing Campaigns such as #MoreThanADerby, #OurFinalStep, #CityOnTour, & #ThanksWes Managed members of the content department & directed productions Led creative strategy & execution of all pre-season tour content Daily management of all Social Media accounts Successfully implemented a new Brand TOV to better engage audience Led on all major audio/video interviews with senior figures Ideated & produced written content across web, print, & social Constructed & delivered major club statements Filmed & edited press conferences Led training of Junior Club Journalist & introduced media training for club’s academy players Full Portfolio Copywriting More About Me... Project Management Sport. Travel. Dogs. If I can combine all three, even better. I’ve had six rescue dogs since 2020 (four fosters) and have travelled to over 50 countries. My current rescue, Luna, is some way behind on ten... but we’re working on it. And whenever I’m away exploring, I’ll always try to catch some live sport! Full Work History Travel Blog Testimonials Morgan Cole Head of Creative Studio, adidas Digital Sports Throughout his time at adidas Digital Sports, James delivered consistently highquality copy in a quick, efficient, and proactive manner. He was always receptive to feedback when business needs changed, being flexible and extremely collaborative to produce results with a solutions-driven approach. James brings a proactive approach to everything he does - even when it means stepping beyond his role. He does this with extremely positive energy any team would benefit from. Not only is he calm and collected under pressure, he never lets quality slip. I managed James as a mid-level copywriter, but also believe he would excel in a senior copywriter position as well as in a senior manager level position. He is able to translate strategy into meaningful and effective action without getting caught in endless rounds of discussions and details. Any team would be lucky to have James join their ranks. I would have hoped he could stay on our team, and the only thing stopping this was a major organisational restructure which impacted the whole business. Catherine Shanley Global Account Director, Agentur LOOP GmbH I had the pleasure of managing James in his time at LOOP, across a number of roles that were strategic, creative, and operational. James is incredibly dynamic and knowledgeable, adding meaningful value when it comes to writing and social concepts. He has a talent for understanding tone of voice. Whether it was social media copy for football topics or longer format work in other sports, James could find the right way of speaking to a particular audience with ease. Where he stood out in his agency role was his ability to see the big picture and be invested in projects end-to-end, beyond just his defined tasks. He is always willing to roll up his sleeves to bring concepts to life. He was also very proactive with improving the way we work and enhancing the quality of our collective output. Most importantly, he has an easy-going nature and down-toearth personality that makes him a true pleasure to work with. Without any hesitation, I would recommend James from both a professional and personal point of view.