James Appiah- |-| Bungalow C-10, 1st Labone St. Labone Accra, Greater Accra, Ghana
Summary
Highly motivated and talented professional empowered with hard working, dedicated and well expansive professional skills. Successful at troubleshooting complex problems and maintaining high-traffic website functionality. Strong understanding of SEO principles, guidelines, search engine algorithms and ranking methods. I believe digital marketing is the present and future of businesses. Highly skilled in connecting with people to understand their needs and provide customer excellence. Experienced in meeting deadlines, targets and working with a high level of awareness and adaptability.
Core Competencies
Leadership skills
Excellent time management
Excellent communication skills
Customer service oriented
Search Engine Optimization (SEO)
E-commerce SEO
Traffic optimization
Social media marketing
Digital marketing strategy
Web design
Web development
Content writing
Email marketing
Work individual or as a team
On-page and off-page optimizer
Technical Skills
Microsoft Office
MySQL
LAMP
Shopify Management
Bing Webmaster
Website Management
Google Analytics
Google My Business
DNS Administration
KWFinder
ClickFunnels
Web Security
HTML/CSS
Website Usability Testing
Semrush
eCommerce & Shopping Carts
Google Search Console
Payment Gateway APIs
phpMyAdmin
WordPress Administration
Google Docs
WordPress Development
Google Trends
Ubersuggest
Joomla Management
Moz
Ahrefs
Similarweb
CMS platforms
Google Tag Manager
SimilarWeb
Divi
SEMRush
Elementor Pro
Screaming Frog
Woocommerce
Experience
Adwoa Adubia News, Accra
WebmasterNov 2019 – Jan 2020
Reviewed information and elements regularly on posts and pages for accuracy and functionality
Monitored traffic using Google Analytics and Jetpack to websites and reported findings to clients
Created and built mobile-friendly websites and transitioned legacy site mobile-friendly platform
Wrote and uploaded blog posts and articles to drive traffic to client sites
Monitored analytics and search console as well as kept up on latest algorithm updates and SEO trends
Conducted SEO audits and continuously improved upon previous SEO efforts
Developed and implemented effective on-page and off-page search engine optimization (SEO) strategies
Determined project technical needs and coordinated specifications and requirements
Accomplishments:
Good understanding of analyze and report Webmasters Tools and Google Analytics
Ability to Investigate and troubleshoot SEO performance issues and offer solutions
Knowledge of SEO initiatives using tools like Semrush, Moz, Screaming Frog and Ahrefs
Successfully managed Webmaster properties like Google Search Console, Analytics, Bing etc
LNR Limited, Accra
Online Resources ManagerJan 2018 – Sep 2019
Collaborated with content contributors to build optimization strategies
Wrote and uploaded blog posts and articles to drive traffic to client sites
Identified trends through assessment of competitor activities
Analyzed and monitored engagement processes to determine site glitches
Planned, implemented and maintained successful SEO strategies
Tracked website analytics and reported findings to clients
Accomplishments:
Ability to develop, maintain and grow profitable relationships with our partner community
Ability to manage confidential information appropriately and professionally
Able to deliver excellent customer service with strong business relationships
Future Stars Orphanage, Accra
WebmasterJan 2015 – Dec 2017
Validated code for proper structuring, security and compatibility with different browsers, devices or operating systems
Ensured all sites and online elements adhered to brand guidelines
Identified, recommended and prioritized new web features and applications in conjunction with business leaders and department managers
Determined project technical needs and coordinated specifications and requirements
Performed Local SEO activities through citation building, local link outreach, and Google My Business Management
Performed keyword research including discovery and expansion of keyword opportunities
Planned, implemented and maintained successful SEO strategies
Accomplishments:
Successfully Recognized google algorithmic updates to websites, resolve against site issues
Conducted searches such as evaluating competitor websites to incorporate best practice and create marketing strategy to ensure optimal results
Prepared proposals and scopes that converted new business, resulting in an increased revenue rapidly
Education
Greenwich University, UK (via IPMC, Accra) | Bachelor of Science in Business Information Technology | Mar 2021
Accra Academy, Accra | High School Diploma | Jun 2007
References
Available upon request
