Jake Fout

Jake Fout Desinger, Art Director, Brand Manager Jake Fout 3006 E. Royal Drive Fayetteville, AR --jakefout.com ㅡ Overview Award-winning designer, art director and brand manager. I've been working professionally for over 18 years with years of experience in both corporate and agency worlds. I take a human-centered and strategic approach to finding solutions for design and content. Through digital, print, video and experiences, my goal is to create assets that are not only brand appropriate and visually stunning, but clearly and effectively communicate with the end user. ㅡ Experience Tyson Foods, Inc. / Sr. Art Director + Sr. Designer, Corporate Brand March 2016 - October 2022, Springdale, AR ● ● ● ● ● ● ● ● ● Supervised and lead in-house brand and design team. Developed strategic creative briefs for corporate brand projects and enterprise-wide initiatives. Art directed and/or designed finished content for print, digital, video, experiences and all corporate brand activations. Managed corporate brand and style guides; lead approval processes for corporate brand touchpoints and projects across the enterprise, including special projects for c-suite members and board of directors. Lead corporate brand refresh project that included visual, narrative and storytelling updates. Increased corporate brand awareness through activations, experiences and internal/external communications. Co-lead development of quarterly paid and organic social content proposals and corresponding calendar. Developed communications that focused on high level storytelling and asset creation surrounding Tyson team members, health and safety, sustainability, animal welfare, corporate social responsibility, DE&I and innovation. Managed relationships with external global digital agencies focused on print and digital advertising, photography and video studios, food stylist and hair & makeup artists. Jupiter Prestige Group/Walmart / Packaging Design Manager August 2013 – February 2016, Bentonville, AR ● ● ● ● ● Develop brand identity and package design for ten Walmart general merchandise private label brands Responsibilities include conceptual design, package design, photography art direction, artwork production, building and maintaining style guides, photography guides and mock-up guides Work directly with product development and brand teams, copy managers and key suppliers to create and maintain brands and brand identities Work directly with photo studios and stylists to capture compelling and appropriate product photography for packaging Acted as senior designer on four brand refresh projects. Instructor / New Design School July 2012 – April 2013, Fayetteville, AR ● ● ● ● ● Instructed the Collaboration Studio and Design Studio classes on how to work together to create design solutions for a real client. Skills for working in a team were honed through application by solving design problems that would require both team and individual solutions for collateral pieces in a chosen design campaign. Students learned about design briefs, target audiences and concepts. They gained basics for design fundamentals in the areas of materials, layout, typography, color, photography and illustration. Adobe Photoshop, Illustrator and Acrobat were used to help the students build a foundation for these design tools. Design Manager / MANA August 2011 – August 2013, Fayetteville, AR ● ● ● ● ● ● ● Creative direction and copy writing for all MANA's physician and clinical communication campaigns. Responsibilities included developing and designing advertising, collateral pieces,direct mail, internal communications and identity materials. Provided direction for photographers, videographers and interactive designers. Assisted with planning, public relations, advertising, graphic design and web development. Managed social media content throughout Facebook, Twitter and YouTube platforms. Produced, filmed and edited “MANA HealthyTV” physician educational videos. Coordinated, wrote and designed monthly internal newsletter, MANAnotes. ㅡ Education Avid Film School / Portland, Oregon Completed full certificate program in post-production, emphasis on film editing. University of Arkansas / Fayetteville, AR ㅡ Affiliations & Awards Active Member – AIGA NWA GD USA Magazine American Package Design Awards “Best Of” Private Label Packaging published 2015 Fayetteville Leadership Class 26 Fayetteville, AR 2013 – Chamberlain Scholarship Recipient Association of Fundraising Professionals- – American Advertising Federation Gold & Silver Addy Awards