Jairo Cayancela Sánchez

Bachelor’s degree in Marketing, with executive training in Digital Marketing from Columbia Business School and Digital Transformation from MIT Professional Education.

I specialize in digital strategies and storytelling applied to marketing, with a strong emphasis on neuromarketing, NLP, and consumer behavior—designing communication strategies focused on measurable, data-driven results.

I have solid experience in public procurement and contract management under SERCOP regulations. I'm also skilled in applied artificial intelligence, strategic analysis, advanced Python programming, ethical prompting, and data lifecycle management—integrating technology and information to enhance decision-making processes.

As CEO and founder of NexGen Strategy Consultants, I lead a multidisciplinary team that develops marketing and digital transformation projects for startups, growing companies, and emerging organizations. Our approach combines creativity, strategic technology, and rigorous analysis to deliver tailored and practical solutions for each unique challenge.