Jaime Marcos Hernandez

Contact- www.linkedin.com/in/jaime-marcoshernandez- (LinkedIn) madeofanalytics.com/ (Company) Top Skills Google Analytics Google Adwords SEM Languages English (Native or Bilingual) Spanish (Native or Bilingual) Jaime Marcos Hernandez Growth Hacking: Digital Marketing, Google Analytics, Tag Manager and Conversion specialist Summary Ex-Googler, growth hacker, helping other companies to grow with data analysis, user research, relevant traffic and experimentation. Specialties: SEM, SEO, Online Marketing, Google AdWords, Google Analytics, Web Analytics, Data Analytics, Conversion Rate Optimization, Google Optimize, Maximizer, Google Tag Manager, Website Optimization, Display ads, Content Networks, Web development, Web Accesability, HTML with CSS, Web Design. Certifications Foundations of UX: Logic and Content Experience Foundations of UX: Prototyping Made of Analytics Founder. Digital Analytics and Marketing consultant. Up and Running with Bootstrap 3 Introducing the JavaScript Language jQuery: The Return Flight February 2017 - Present County Dublin, Ireland Made of Analytics provides services for successful Digital Growth: Digital Analytics + Conversion Optimization + Relevant Traffic I work as external consultant helping companies to bring relevant traffic and improve their Google Analytics and Google Tag Manager accounts (Setup, implementation, training, and analysis). Do you have an interesting project? Go to https://madeofanalytics.com/ to know about how I can help you. Full Tilt Web Analytics and Conversion Manager March 2014 - June 2016 (2 years 4 months) Dublin Web Analytics, tracking and tag management I provide strategic recommendations to improve our website from an SEO and conversion perspective. Page 1 of 4 -Analysis and reporting of web analytics (Google Analytics Premium) and SEO data (Google Search Console) to provide insights and regular feedback to the Web Services and Marketing team. -Develop dashboards to keep evolution of our main metrics and understand potential opportunities. -Created a UTM tagging guide for all teams generating traffic to our website so our traffic sources are clear and accurate in Google Analytics. -Supervising that Analytics and GTM implementation for different domains/ properties is correct, up to date, so data in GA is accurate. -Manage the tracking tags via Google Tag Manager (Google Analytics, AdWords, Facebook and Twitter conversion tracking/custom audiences). -Collaborate in different projects that require tracking (mobile tracking with AdX), or attribution (Signal events and data hub). Conversion Rate Optimization I am responsible for the Conversion Rate Optimization plan at Full Tilt. This CRO strategy is aimed to understand better our users, improve our landing pages and thus increase conversion rates. This CRO plan encompass a full documented process (data, analysis, hypothesis, testing and iteration) and goals to know the what and why on our web: What: - A/B and MVT Testing: using Maxymiser self-service to test our pages. - Data from Google Analytics: landing page, user flow and navigation analysis... Why: - Heatmaps and playback sessions using HotJar. - VoC and qualitative feedback. - User testing: Collaborating with our UX specialist to gather remote user feedback via usertesting.com. Google 7 years 7 months Google Analytics and Tag Manager Specialist February 2011 - February 2014 (3 years 1 month) Page 2 of 4 Dublin, Ireland • Providing technical support for Google Analytics, Conversion Tracking and Google Tag Manager implementations. • Offering Analytics consultancy services for high-tier customers and helping them to get more informed data-driven decisions with their online marketing. • Creating training materials for the Sales teams. • Offering Analytics sessions for external companies and start-ups. SEM Account Strategist and Industry Analyst - AdWords August 2006 - February 2011 (4 years 7 months) Dublin, Ireland • As Account Strategist, I managed a portfolio of Spanish accounts and I created/optimized more than 2000 campaigns for Search, Display Network, Remarketing and YouTube. • Analysing AdWords and Analytics data to provide recommendations aimed to increase the conversions rates and improve commercial performance for my customers. • During a 3 months rotation in Copenhaguen, Denmark, I provided account optimization and support for the biggest Google Danish customers. • Specialist in SEM and SEO with deep sector knowledge: Retail, Tech, Health, Entertainment, and Financial verticals. • Industry Analyst: analyzing market, online marketing trends, and consumer behaviour. • Optimizer coach: coaching and ramp up of new account strategists. Casas y Rentas Inmobiliam Marketing Assistant August 2005 - February 2006 (7 months) • Writing press releases and newsletters. • Web editor: I developed several microsites and flash banners. • Advertising coordinator: AdWords and MIVA campaigns, press ads… • Responsible for corporate visual identity. • Designing and coordinating the launch of presentations, brochures and print material. • Events organizer. Page 3 of 4 Madrid Tourist Board Tourist Advisor July 2004 - March 2005 (9 months) • Writing press releases, speeches, forewords. • Organising events • Making presentations Vodafone Internal Communications Department September 2001 - September 2003 (2 years 1 month) • I was in charge of the Intranet and all Spanish publications of the Company. • I designed internal marketing campaigns and dealt with empleoyees’ queries. • Photographer for the company events. • Translated English-Spanish guidelines and internal procedures. • As a web editor, I also developed several microsites and enhaced the Intranet features. Our Intranet was the most advanced within Vodafone Group. • In April 2003, the “Capital Humano” Magazine awarded our department its “Prize For The Best Strategic Internal Communications Policy”. Education National College of Ireland Higher Diploma in Science, Data Analytics · (2017 - 2018) Dublin Business School Master, MA in Marketing · (2006 - 2009) Universidad Complutense de Madrid Licenciado, Periodismo · (1996 - 2001) Page 4 of 4