Jaime Atienza Jr.

JAIME A. ATIENZA JR. Mobile No. : -/- Bangkal, Davao City- PROFESSIONAL WORK EXPERIENCE DEMAND SCIENCE TEAM PHILIPPINES, INC., Davao City, Philippines ▪ Demand Science Team Philippines, Inc. is a Philippine-based company under Demand Science Group from United States. It leverages decades of experience in demand generation technology space to create more actionable insights for sales and marketing decision-makers. DATA ANALYST PROJECT LEAD, October 2015 – Present Job Description: Responsible for implementation of daily data operations tasks and projects while ensuring that the team hits key performance metrics. Duties and Responsibilities: ➢ Lead, organize and execute special projects within the team as assigned by the department leaders. ➢ Write complex queries for data extraction and reporting. ➢ Review and QA data from multiple systems. ➢ Organize, implement, and enforce correct data collection policies and methods. ➢ Analyze and manipulate data, including importing, exporting, queries, ETL, QA, reporting. ➢ Assist departments and management in the evaluation and interpretation of data and reports. ➢ Use Alteryx for data normalization, data blending, ETL and realizing trends in data. ➢ Build and edit complex Alteryx modules to manipulate data and solve complex data problems to get desired resulting files for clients. ➢ Communicate efficiently across departments and provide process changes to the various teams. ➢ QA own work to ensure data accuracy, data security, and proper communication. ➢ Formulate/develop special reports and analyze data from reports upon request and to solve problems. ➢ Enhance data model to improve data and meet business needs. ➢ Monitor team’s work to ensure data accuracy, data security, and proper communication. ➢ Communicate process changes to the team. ➢ Train team members, new and tenured, on processes and tasks. ➢ Create process flow documentation. GOBRO WEB DESIGN, California, United States ▪ A web design company that specializes in web design, web hosting, e-commerce, SEO and social media marketing. SOCIAL MEDIA MANAGER (Home Based Part-Time), January 2015 – December 2018 Job Description: Responsible for creating and implementing Social Media marketing program by designing and implementing content strategy, creating relevant content, and establishing client’s social media presence by regularly posting to client’s social media accounts such as Facebook, Twitter and Instagram using social media monitoring tool. Duties and Responsibilities: ➢ Client social media account management as well as increasing its followers/fans. ➢ Produce social media and marketing content and create SEO friendly web content. ➢ Participate in client PPC campaigns and drive traffic to client websites. ➢ Monitor and analyze website traffic and visitors behavior using Google Analytics. ➢ Provide monthly reports on metrics and analytics to clients. CRM ONLINE AUSTRALIA PTY LTD., Makati City, Metro Manila, Philippines ▪ A company that specializes in Customer Relationship Management (CRM) and cloud technology to drive business value. Its goal is to provide solutions to its clients’ business goals by leveraging CRM and Cloud technology as a platform. SOCIAL MEDIA ANALYST, June 2013 – May 2015 Job Description: Responsible for managing social media accounts of CRM Online such as Twitter, LinkedIn, Google+, YouTube and Vimeo, using an online tool for social media monitoring, analytics and engagement. Likewise, responsible for developing brand awareness, generating inbound traffic, encouraging product adoption and lead generation. Duties and Responsibilities: ➢ Manage social media campaigns and daily activities which include content research, promoting CRM Online's cloud-based CRM products through social media and posting/sharing of relevant contents that may be of interest to the community. ➢ Manage presence of company's brand in social media sites including Twitter, LinkedIn, Google+, YouTube, Vimeo and other similar community sites by responding/addressing customer inquiries and/or complaints, giving comments and participating to group discussions/forums related to company's brand in social media communities. ➢ Generate leads through social media and submit these leads to the Sales team in Australia, United States, United Kingdom and New Zealand. ➢ Maintain/Update database of leads generated through social media for reporting and future reference. ➢ Develop ways to improve engagement and follower acquisition. ➢ Monitor and analyze website traffic and visitors behavior using Google Analytics. ➢ Provide weekly/monthly reports on metrics and analytics using Engagor insights and continually find ways to improve on those metrics through testing and new initiatives. STRAIGHTARROW CORPORATION, Pasig City, Metro Manila, Philippines ▪ A company facilitating the outsourcing of creative processes and assists marketing departments, creative studios and ad agencies in United States, United Kingdom and Canada. SOCIAL MEDIA ANALYST, November 2011 – January 2013 Job Description: Responsible for setting-up, reporting, optimizing and analyzing client media campaigns. Devising test matrixes, analyzing results and putting together recommendations for future testing. Duties and Responsibilities: ➢ Provide daily/weekly/monthly reports of different social media campaigns from various clients/accounts. ➢ Develop/build new client reports or make amendments to existing ones that correctly reflect the requirements of clients. ➢ Create, update and revise scorecards, dashboards and other custom reports. ➢ Analyze and recommend ways to easily extract data for easy reporting. ➢ Manage social media campaigns and day-to-day action items for implementation in social media channels which include the creation of online advertisements with different combinations of titles, bodies, images, etc. (multivariate testing) based from the requirements of clients and the launching of these ads in Facebook and Twitter. ➢ Monitor campaigns schedules and prepare spend reports used in analysis and optimization to achieve low risk advertising. ➢ Analyze historical data or trends to estimate future trends. ➢ Communicate regularly with counterparts in UK and US regarding social media campaigns status, optimization, new clients reports request and adjustments and provide insights and recommendations based from the results of reports and optimization. UNIFRUTTI GROWERS SERVICES INC., Davao City, Philippines ▪ A company which operates in a trading system and engaged in buying bananas to the external growers and exporting them to China, Japan, Korea and Middle East markets. DATA ANALYST (Production Planning, Analytics & Estimates), May 2008 – February 2011 Job Description: Responsible for gathering, preparing, processing, analyzing, and updating production data and estimates and generating reports needed for the decision making process of the Top Management. Duties and Responsibilities: ➢ Provide daily, weekly, monthly, and annual production reports to the President, VP, AVP and Managers. ➢ Gather and prepare production estimates, forecasts and budgeted volume for the year. ➢ Maintain an Updated List of Active Fruit Suppliers. ➢ Responsible in preparing production packing schedules and volumes and making sure that the Growers follow the schedules and meet the required volumes according to submitted estimate or market demand. ➢ Responsible for the Proper Maintenance of the farm reports such as farm survey (NFL Status), packinghouse status (active or inactive) and suspended farms update. ➢ Provide information particularly production data to the accounting group for the purpose of releasing Cash Advances and granting Loans. ➢ Verify the production capacity of Individual Growers if they will be allowed to avail Cash Advances. ➢ Coordinates regularly with Cluster/Area Supervisors, Superintendents and Managers regarding issues and concerns related to productivity, packing schedule, estimates, cash advances, and request for packinghouse codes (new areas or reactivation of old codes). ➢ Attend weekly meetings of Managers and Top Management. Responsible in reporting or presenting the production performance or status of the company during meetings. YRASUEGUI FAMILY PART-TIME TUTOR, June 2006 – October 2006 Duties and Responsibilities: ➢ Responsible for teaching and guiding the student in solving problems in statistics subject. ➢ Provide updated tests to assess the learning of the student in the subject matter. LAPANDAY AGRICULTURAL & DEVELOPMENT CORPORATION ▪ A subsidiary of Lapanday Fruits Corporation (LFC) that engaged in growing, harvesting, packing, marketing and exporting fresh Cavendish bananas particularly in the Asia-Pacific, and the Middle East . PRODUCTION STATISTICS CLERK 3, March 2005 – September 2005 Job Description: Responsible for gathering, preparing and processing various production data from all plantations of the company, information generation and consolidation of reports needed by the Top Management. Duties and Responsibilities: ➢ Provide daily, weekly, and monthly production reports to the General Manager and Production Group Managers. ➢ Coordinate and interact with the area production clerks/staffs regarding the daily, weekly, and monthly submission of their regular production data and reports. ➢ Assist the Production Allocation Supervisor in allocating and monitoring the allocated number of boxes packed from packing houses and delivered to shipping ports. ➢ Prepare production reports such as company’s production status/performance, actual and estimates which are needed by the Accounting and Research Department. ➢ Perform other works such as disseminating information using radio, telephone, fax machine and electronic mail and prepares reports for weekly meetings and appointments of Production Group Managers. TECHNICAL SKILLS ➢ Statistical Tools: SPSS, R ➢ Social Media Tools & Analytics: Hootsuite, Engagor, Google Analytics ➢ Office Software Tools: Microsoft Office, Sharepoint, Jira, Assembla ➢ Customer Relationship Management (CRM) System: SugarCRM ➢ Database Management System: MS Access, Oracle SQL, MySQL ➢ Business Intelligence Tools: QlikSense, Alteryx EDUCATION University of Southeastern Philippines Graduate of Bachelor of Science in Statistics ( 2000 – 2004) SHORT COURSES/TRANINGS/SEMINARS ➢ Data Science Specialization (DOST-PCIEERD Sponsored Courses) (The Data Scientist’s Toolbox, R Programming, Getting and Cleaning Data, Exploratory Data Analysis, Statistical Inference, Regression Models, Practical Machine Learning) ➢ ➢ ➢ ➢ ➢ October 2017 - January 2019, Coursera, Online Course Big Data Analytics November 25, 2017, Decision-Making Analytics and Intelligence, Davao City Google Analytics Training (Certified) May 26 – 27, 2015, Wide-Out Workforces Inc., Makati City Database Management System Courses (Microsoft Access, Oracle SQL) June – November 2014, University of the Philippines, Diliman, Quezon City Digital Marketing: Social Media, SEO/SEM and Online Strategies Seminar August 14, 2014 at The Paragon Learning Xchange, Manila City Search Engine Optimization (SEO) & Search Engine Marketing (SEM) Course March 1 – 2, 2014 at Inventive Media, Makati City