Jagadeesh Polavarapu

Jagadeesh Polavarapu Phone: - | Email:-LinkedIn Profile: www.linkedin.com/in/jagadeeshpolavarapu Desirous of working in an organization which provides adequate opportunity for career development and utilize my knowledge and contribute to the success of organization by my sincere efforts. Summary: Accomplished Market Analyst Professional who deals with design and implement email marketing campaigns to acquire new customers. Analyze data for continuous improvement of email campaigns. Conceptualize effective advertisements with copies to create brand awareness, promote brand loyalty, acquire new leads, and educate potential customers. In depth understanding of the business, the customer, the marketing function to address key strategic questions. Provide customer lifecycle analytics, media ROI, and marketing channel optimization. Identify the key-metrics and analyze campaign performance & research results using variety of numerical & IT tools. Create reports to provide strategic insights to other marketing functions. Remain fully informed on search methodologies, and other parties' research and implement best practices. Perform outbound calls to verify prospects in defined geographies. Research online to identify and capture accurate contact information of clients. Develop content for blogs, thought leadership articles, industry stories and liaise with the PR team to get it published in the right mediums. Understand business objectives and use relevant research tools & methodologies to discover relevant information from targeted region, sector or market etc. Accomplished range of skills from strategic thinking to creative and detailed execution. Core Competencies: Experienced in Sales Navigator, ZoomInfo, SFDC | Expert in sales development and report pulling | Data/Web Scraping, Market Research, Lead Generation | Sales Development, Account Management, Sales Strategy, Market Research | MS Office (power point, word, excel), Basics in Tableau BI Tool | Marketing Pipeline Management, Sales management | Web ORS, Client Blue Pages, SAP Business objects, Client Charge Report Experience Epicor Software India PVT LTD | Marketing Opp Analyst | October 2022 - August 2023 Collaborated on a Lead Scoring project leveraging Salesforce database and tools such as SalesWings and • RingLead to enhance lead data accuracy and assign precise scores. This contribution significantly supported the sales team in achieving revenue targets. Email campaign creation, report building and performance elevation in Salesforce marketing cloud (SFMC). • Utilized market trends, client preferences and needs to enhance product development and marketing strategies. Managed email marketing campaigns and materials for brand consistency and engaging content, while also • overseeing new product launches, marketing budget, and the organization of conferences, trade shows, major events, and online presence across various platforms. Maintained an in-depth understanding of designated markets and trends through research, interaction with • sales teams, data analysis, and financial assessment, consolidating information into actionable reports and presentations. Lead the analysis and optimization of end-to-end revenue processes across US, EMEA, and APAC units, • ensuring consistency and efficiency, implement strategies to streamline global revenue operations and support Define, track, and report key performance metrics and KPIs related to revenue operations. Provide regular • insights and recommendations for continuous improvement. Demonstrated leadership qualities and excellent communication skills by managing a team of 8+ people, • onboarded and trained new hires virtually, and fostered teamwork by channeling the right solutions for the team when the team was struggling for a proper roadmap and direction to attain results. Conducted comprehensive competitive analysis, integrating customer feedback and behavioral data to • support product development. Additionally, facilitated internal product education and created customeroriented help content, while staying updated on industry trends and competitor activities, including feature functionality and pricing evolution, through research and market insights. Lead Development Representative | Jan 2021 – Oct 2022 | Paychex IT Solution Pvt Ltd, Bangalore Proficient in maintaining Salesforce CRM data quality, including linking and merging duplicate accounts, • creating dashboards, and generating on-demand reports. Specialized in the Mid-Atlantic & Northeast US Market, conducting end-to-end secondary research, data cleansing, deduplication, and report creation in Salesforce while actively participating in meetings to understand needs and deliverables. Utilized a combination of inbound techniques, extensive web research (including LinkedIn, ZoomInfo, and • third-party tools), and in-depth secondary research on various platforms to prospect, identify, qualify, and cultivate sales opportunities, providing detailed company profiles and leads to the sales team. Responsible for analyzing, designing and providing information to the Customer Success Team to work with • client base to analyze customer needs and interests, determining which products are appropriate and present products and services of Paychex to final decision makers (as a part of Customer Success Project). Develop and maintain comprehensive dashboards and reports tracking key performance indicators (KPIs) related to the marketing funnel, prepare detailed monthly and quarterly business reviews, presenting findings and recommendations to leadership. Ensure the integrity of marketing and CRM databases through data hygiene processes, data appending, system audits, and governance measures. Collaborated with top-performing zones in US markets, conducting data mining to understand customer • needs, improve services, and identify sales trigger events. Facilitated project studies by delivering hot leads to the sales team, conducting in-depth research on latest developments, opportunities, and C-level leads, enhancing product pitching efficiency. Monitor and evaluate the performance of marketing campaigns, identifying areas for improvement. • Collaborate closely with the marketing team to refine targeting and messaging for enhanced campaign • outcomes, lead and execute initiatives in email marketing, ABM, multi-touch attribution, lead lifecycle, data segmentation, and database growth and health. Develop and implement sales enablement strategies on a global scale. Provide necessary resources, training, • and tools to empower sales teams across regions. Define, track, and report key performance metrics and KPIs related to revenue operations. Provide regular insights and recommendations for continuous improvement. Possess deep insights and hands-on experience in HR, Payroll, Benefits, and Insurance services, including the • creation of client review forms. Actively engaged in Sales Enablement, Account Planning, Market Intelligence Research, Industry and Revenue Analysis to drive potential business growth, offering comprehensive reports and decks to support effective sales closures. • Proficiently extracted contact information for C-level executives, maintaining a current data library and updating the strategy team. Conducted both modern and traditional data analysis methods to compile and assess raw and statistical data. • Managed day-to-day operations, including report delivery within SLA, and led projects to identify issues, analyze data, recognize improvement opportunities, and provide effective solutions. Marketing Research Analyst | March 2017- May 2018 | Smart Commut Technologies Ltd, Hyderabad • Implementation of qualitative and quantitative primary market research initiatives. Make recommendations and draw conclusions based on the information gathered from customers. Create database to capture market data through back-end support and analyzed specific route operations using firebase software. • Ensuring smooth running of all projects and providing solutions to all stakeholders when required. Collaborating with cross-functional team supervisors to work around roadblocks and ensure projects are delivered timely and flawlessly, ensuring client satisfaction. Prepare weekly/monthly performance reports. • Regular meetings with on shore stakeholders to discuss project performance, challenges and provide solutions. Analyze and manage resourcing and workload across the team. Conduct secondary research to identify and collect appropriate customer, competitor, market, economic, financial and operational data. • Perform financial and qualitative data analysis of markets and competitors. Perform valid and reliable market sizing, pricing, penetration, SWOT analysis etc. Forecast marketing and sales trends. Interpret data, formulate reports and make recommendations. Translate data into executable and effective market intelligence reports. Education • Post Graduate Diploma in Management (MBA) | 2018 - 2020 Andhra Loyola Institute of Engineering and Technology, Vijayawada, Andhra Pradesh • Bachelor of Computer Science and Engineering | 2017 PVP Siddhartha Institute of Technology, Vijayawada, Andhra Pradesh Internship Marketing Intern | May 1, 2020 – October 4, 2020 | Lockn Technologies Pvt. Ltd., Hyderabad. • Handled a B2B sales project: “A Study on market behavior of smart lock system. • Conducted lead generation campaign, created prospects list and set up the distribution channel for market expansion. Brought out the insights of purchasing behavior, market potential and growth. Nurtured distribution channels. Extra-Curricular Activities • Organized the event Kiros 2k20 A State Level Management Fest. • Co-ordinate & representative for college Industrial tour in 2016-17 for 7 days workshop. • Declaration: I hereby declare that above particulars of information and facts stated are true, correct and complete to the best of my knowledge and belief.