Jacqueline Lin

As a strategic client partner with 10+ years of experience, I specialize in helping direct brands, agencies and tech companies tackle complex business challenges and drive measurable growth. I bring a collaborative, consultative approach to every engagement-working as an extension of your team to uncover opportunities, optimize performance and scale impact.

My core expertise lies in performance marketing across, programmatic, search and social channels. I've led high-impact campaigns across display, video, CTV, audio, DOOH and paid search/social, driving multimillion-dollar revenue drivers.

Industries I've supported include Travel, Retail, Alcohol, Tech, CPG-each with its unique customer journeys, media dynamics and regulatory nuances. I bring a sharp understanding of industry specific levers to improve results.

I'm well versed in ad tech and platform strategy across Google Marketing Platform, Meta, The Trade Desk and more. I've collaborated cross-functionally with product, engineering teams, data science and creative teams to complete projects that exceed client expectations. I have worked with them to build custom tools, refine bidding algorithms and improve reporting visibility.

Beyond media execution, I offer strategic guidance across the full marketing lifecycle-from audience segmentation and creative strategy to AI automated solutions. I thrive on being the connective tissue between departments and stakeholders, bridging the gap between vision and execution to move initiatives forward.

If we partner, you can expect proactive communication, a strong POV grounded in experience and relentless commitment to delivering outcomes that matter to your business. Whether you're seeking a short-term lift or long-term transformation, I'm here to help you unlock what's possible.

For recent work examples and results, please visit my portfolio.