Jacqueline Kay Barcelona

JACQUELINE KAY BARCELONA Digital Marketer Hamburg, Germany | - |-| LinkedIn SUMMARY Results-driven digital marketer with 6+ years of experience in digital marketing, social media management, influencer campaigns, and content creation. Proven track record in building communities, managing multi-channel campaigns, and driving online engagement. Strong ability to manage multiple projects, collaborate with cross-functional teams, and leverage data analytics to optimize performance. KEY SKILLS ● ● ● ● ● Digital Marketing Strategy Email Marketing Campaigns Social Media Management Content Marketing SEO/SEM ● ● ● ● ● Data Analytics & A/B Testing Influencer Marketing Community Management CRM Tools & Automation Project Management PROFESSIONAL EXPERIENCE Community Manager | GetYourGuide January 2023 - June 2024 ● Built and nurtured a vibrant online community, fostering customer loyalty and increasing user-generated content by 30%. ● Developed and implemented community guidelines and best practices to enhance user experience and maintain a positive brand reputation. ● Led outreach campaigns, partnering with influencers and industry experts, resulting in a 30% increase in social media engagement. ● Monitored social media channels and forums for brand mentions, promptly responding to inquiries and resolving customer issues. ● Oversaw multiple campaigns simultaneously, including drafting briefs and setting up sign-up forms and emails aligned with campaign specifications. Freelance Social Media Manager | Self-Employed June 2022 - December 2022 ● Developed and executed tailored social media strategies for diverse clients, achieving an average 30% increase in engagement rates and 20% growth in followers within the first six months. ● Created and curated compelling content, resulting in a 40% increase in organic reach and a 25% boost in content shares across Facebook and Instagram. ● Managed paid social media campaigns with targeted ads, optimizing ad spending for an average ROI increase of 50% while reducing cost-per-click (CPC) by 20%. ● Analyzed social media performance using analytics tools, delivering comprehensive reports that led to a 15% improvement in audience engagement and a 10% increase in website traffic from social platforms. ● Optimized posting schedules and content through A/B testing, resulting in a 20% increase in engagement during peak times and a 15% improvement in conversion rates. Influencer Marketing Manager | Greenpark May 2021 - December 2021 ● Built and maintained long-term influencer relationships, increasing loyalty and securing 15% better collaboration rates for future campaigns. ● Managed end-to-end influencer campaigns, briefing influencers on deliverables, ensuring all deadlines were met, and tracking performance through key metrics, resulting in a 15% increase in conversions. ● Negotiated contracts with influencers, securing cost-effective collaborations and maximizing ROI by 35% through strategic budgeting. ● ● Collaborated with cross-functional teams (social media, PR, content) to align influencer marketing campaigns with broader marketing objectives, improving brand-wide engagement by 30%. Spearheaded virtual events and campaigns to engage the community, resulting in a 25% increase in product launch participation. Freelance Marketing Manager | Self-Employed June 2020 - June 2021 ● Created customized marketing strategies that increased client brand awareness by up to 40% and lead generation by 25% within 12 months. ● Grew social media followers by 50% over 12 months for multiple clients and increased engagement rates by 35%, increasing website traffic and customer conversions. ● Implemented SEO tactics that resulted in a 25% increase in organic traffic and improved search engine rankings for client websites. ● Provided detailed performance reports using Google Analytics and social media insights, demonstrating a 20% improvement in overall marketing efficiency and client satisfaction. ● Worked with cross-functional teams, including creative and content departments, to ensure cohesive campaign execution. Utilized project management tools to streamline workflows. Social Media Specialist | Breeze Oriental Spa & Massage December 2019 - June 2020 ● Developed and implemented comprehensive social media strategies, resulting in a 30% increase in followers and a 10% improvement in engagement rates over six months. ● Created and curated engaging content, leading to a 20% increase in post engagement and a 15% growth in website traffic from social media channels. ● Monitored social media metrics using analytics tools, producing monthly reports demonstrating a 50% increase in organic reach and a 25% reduction in ad cost-per-click (CPC). ● Collaborated with influencers, driving a 5% increase in sales and gaining 1,000 new followers through targeted campaigns. Marketing Assistant | Bold Business August 2018 - October 2019 ● Conducted market research and competitor analysis, presenting actionable insights that informed marketing strategies and resulted in a 20% increase in market share. ● Supported the creation and distribution of email marketing campaigns, achieving an average open rate of 35% and conversion rates of 12%. ● Managed social media accounts, increasing follower count by 50% and engagement rates through regular posting and interaction with followers. ● Helped optimize website content for SEO, resulting in a 45% increase in organic search traffic and improved keyword rankings. Sales Operations Assistant | Avidaland Corp. July 2017 – August 2018 ● Organized various real estate events, including open houses and networking sessions, which increased brand visibility by 40%. ● Developed promotional materials and marketing campaigns for events, resulting in a 50% increase in attendance compared to previous events. ● Provided on-site support during events, serving as attendees' primary point of contact, ensuring smooth operations and high satisfaction ratings. ● Prepared post-event reports analyzing attendance metrics and feedback, leading to actionable insights that improved future event planning processes by 20%. Customer Relations Assistant | Chinabank Corp. May 2015 – July 2017 ● Delivered exceptional customer support by effectively addressing inquiries and resolving issues through phone, email, and in-person interactions. ● Assisted clients in opening and managing various accounts, including checking savings and investment accounts and processing transactions. ● Developed and maintained strong relationships with clients, identifying opportunities for upselling banking products based on their needs, resulting in a 15% increase in sales. ● Collaborated with team members and other departments to streamline service delivery, improving customer satisfaction by 20%. EDUCATION Digital Marketing Program Career Foundry Germany Bachelor of Science in Business Administration Major in Marketing Management St. Paul University Quezon City, Philippines CERTIFICATION ● ● ● ● ● ● ● The Fundamentals of Digital Marketing at Google Digital Garage SEO Masterclass A-Z+SEO For WordPress Website & Marketing at Udemy Introduction to Programming Using HTML and CSS at ReDI School of Digital Integration Intro to Digital Marketing at CareerFoundry Digital Marketing Immersion at CareerFoundry Social Media Marketing at HP Life Customer Relationship Management at HP Life