Jacob Pellegren
-in/jacobpellegren
shwca.se/jacobpellegren
A highly accomplished Digital Design Director with a focus on user experience, leadership, and technology.
Experience
FEB 2016 – OCT 2019
Creative Director / SportsHub Technologies
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Oversaw all creaHve aspects of projects with emphasis on the complete experience focusing aJenHon on addressing stakeholder/consumer needs
Managed distributed team of designers and developers. Coordinated with other department heads
to ensure that projects were completed against strict deadlines and with fine finish
Adopted diverse roles in relaHon to projects depending on clients' sophisHcaHon, infrastructure and
specific goals. Staffed talented department
Completed a re-branding of the companies’ seven brands coordinated with external and internal
design resources
AUG 2014 – FEB 2016
Design Director / Sports Technologies, LLC
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Directed a group of hybrid designers/developers
Introduced modern design and development pracHces (Client-side frameworks, responsive design,
design control, prototyping, design research)
Became the main touch point for client related design services (Branding, MarkeHng, Graphic Design)
OCT 2007 – AUG 2014
Sr. Designer-Frontend / Sports Technologies, LLC
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Designed and developed frontends in Ruby, HTML, CSS and Javascript
Recruited Jr. Designers and mentored them on the build environments
Contributed to the client business development of products
JUN 2003 – OCT 2007
Creative Pro / EdAdvance
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The creaHve touch point for numerous K-12 inter-district programs in relaHon to STEM
Roles included videography, photography, graphic design, dev-ops, and management
Held technical seminars for students and peers. Established a level of quality design collateral for
student work exposiHons that have were recognized by the state of ConnecHcut
SEP 2000 – JUN 2003
Creative Intern / EdAdvance
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Over two summers, developed an internal web-based reporHng tool for teachers
Designed and maintained the I.T. Academy's web presence, monthly, throughout the school year
Was promoted to a full-Hme posiHon at the company
Projects as Design Director
NFL Fantasy / National Football League
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Front end lead for all apps and web experiences for numerous NFL games. All projects required conformity with an exisHng look and feel of other NFL properHes.
Tightly coupled to NFL credenHal system, feeds, and exclusivity.
Because of numerous successes with the NFL, responsibiliHes expanded to include green field
projects on behalf of the NFL.
NCAA Fantasy Bracket / Turner Sports
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Extended exisHng Turner Sports development team of 200+ persons in mulH-year iteraHve projects.
Managed front end and coordinated with data and feed demands for enHre project.
Provided a roadmap for year over year revisions providing for growth and experience improvements.
Projects architected to fully scale in cloud for virtually limitless users.
Integrated Turner HckeHng system in house. Architected system to allow for shared front end resources across brands while providing unique customizaHon.
Lexus 0 to 60 Challenge / Yahoo! Sports
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Worked with two disparate design teams under intensely aggressive deadlines, moved project from
a loose concept to producHon.
Lexus experienced a 22% lih in brand favorability and a 37% lih in purchase consideraHon among
men.
PGA Tour Fantasy / PGA Tour-Avis-Cadillac-Dell
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Directed and coordinated external resources in conjuncHon with in-house talent, 3rd party applicaHon sponsors and PGA. ConHnual development for suite of fantasy products.
Developed applicaHon as PGA's iniHal foray into a second screen experience complete with live scoring Hed in to PGA TOUR Shot tracker and course maps.
NASCAR Fantasy Live & Streak Games / Nascar
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Developed one of the first, modern, mobile, fantasy offerings for NASCAR. ConHnued to work with
internal resources to develop the next iteraHon of NASCAR.com's fantasy slate.
Iterated on strategies with stakeholders to retain users and offer the content, sponsorship placement, and experiences that aligned with their needs.
NHL Fantasy / BAMTECH-NHL
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Oversaw and parHcipated in the redesign of the immensely popular, yet simple NHL Hat Trick and
Playoff Challenges.
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Coordinated with BAMTECH’s internal design team to ensure a consistent look and feel as a top-Her
product.
Designed the only first-party, pick'em fantasy game.
Games were localized to allow for mulH-lingual distribuHon blankeHng all aspects of the app from
rules to social sharing.
NBA Pick’Em / Turner Sports
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Worked with Turner Sports internal design team to establish an appropriate look and feel to the NBA
brand for their first-party fantasy game suite.
Consulted on design paJerns and game mechanics that were appropriate to their fantasy products.
Established a MVP of the product with my engineers and designers within six weeks.
Phase two of the experience expanded to a internaHonal audience and required an addiHonal round
of design normalizaHon to full-fill their localizaHon needs
Skills
• Creative Direction
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Leadership/Mentoring
User Experience
HTML
CSS
Javascript
Design Systems
Recruiting
Project Management
Wordpress
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Creative Cloud
Sketch
Invision
Wireframing/Prototyping
SCSS/SASS
UI/Visual Design
Marketing
Illustration
Product Ideation
Frontend Frameworks (Angular, Vue,
React)
Education
2007
Visual Communications / Katherine Gibbs, Hartford, CT
