Jacob Prinkey
2335 Chalet Dr NE, Columbia Heights, MN, 55421 ・ - ・-Skills & Expertise
• Search Engine
Marketing
• Competitive Research
• Web Analytics
• Website Auditing
• Web Development
• SEO Copywriting
• Link Building
Areas of Expertise
Search Engine Optimization
• Develop organic SEO strategy through keyword research and analysis
• Audit websites and analyze content to identify on-page SEO opportunities
• Identify content gap through keyword research and competitive research
• Build webpages to fill content gaps and expand keyword reach
• Analyze web traffic to provide actionable recommendations for optimization
• Utilize competitive web analytics to identify backlink opportunities and
conduct outreach
Software Expertise
• Google Ads / Bing Ads
• Google Search Console
• Bing Webmaster Tools
• Ahrefs / SEMRush / Moz
• SERPWoo / SERPBook
• Google Analytics
• Google Business
• Bing Places
Paid Search Advertising
• Develop paid search campaigns through keyword research and analysis
• Analyze incoming search term reports to refine negative keyword lists
• Reduce CPCs and increase ROI through bid and keyword optimization
• Identify and optimize campaigns around high-converting keywords
• Utilize competitive web analytics to identify new keyword opportunities and
gain insights into competitor campaigns
Industry Experience
• Healthcare
• Insurance
• Legal Services
• Ecommerce
• Health & Beauty
Work History
• Independent Consultant
Web Analytics &
Marketing Consultant
07/2016 – present
• Sigma Beauty
Digital Marketing
Strategist
08/2015 – 07/2016
• Genoo
Online Marketing
Strategist
02/2015 – 08/2015
• Mainichi Eigo
Front-end Developer,
Digital Marketing
Strategist
05/2012 – 12/2015
Education
• BA, History
University of Minnesota
Web Analytics
• Audits, identifies and resolves causes of inaccuracies in web analytics
• Utilizes front-end development knowledge to implement web analytics
software and conversion tracking
Career Highlights
Independent Consultant
• Manage multiple paid search accounts, totaling $100,000+/mo in spend
• Increased ROI on paid search campaigns by an average of 53%
• Successfully optimized one client’s Google Ads account to spend 49% less
while increasing campaign conversions by 10%
• Increased non-branded organic search traffic to clients’ websites by an
average of 77%
• Successfully helped multiple small to mid-sized companies define web
conversion goals and implement better web analytics for more accurate data
and reporting
Sigma Beauty
• Utilized competitive web metrics to gain insights into an industry I had no
knowledge on and successfully execute organic and paid search campaigns
• Increased revenue from AdWords (PPC platform) by 250%
• Increased revenue from all search engines by 21%
• Increased Bing Ads conversions by 1465% while decreasing CPA by 91%.
• A/B tested landing pages to increase conversions by an average of 32%
Genoo
• Worked with executive leadership to develop internet marketing strategies
for digital marketing consulting clients
• Lead multiple successful organic SEO campaigns for company clients
• Utilized internal web analytics to A/B test email subject lines and body copy
to drive 55% more opens and 36% more clicks
