Jacob Emeka Oyekwe

Jacob Emeka Oyekwe Phone: - Email- Marketing Research |Design | Content Marketing | Lead Generation| Brand positioning | Strategic Planning| PPC campaigns| Copywriting | Sales funnels |Performance Metrics Analysis Digital Marketer Education/Certifications:  Eastern Mediterranean University, North Cyprus: B.Sc. Economics  Udemy: Content Marketing  Alison: SEO Optimization  Coursera: Social Media Marketing  Coursera: Brand Management Technical Skills:  Marketing Tools: Canva, Hoot suite, Convert kit, Mail chimp, and Capcut  Prompt Engineering: Articulate command of words for effective research using A.I  Business Skills: Google Office Suite, MS office suite (Excel, Word, PowerPoint), Asana, Notion.  Interpersonal Skills: Strong Internet Research, Strong communication (Excellent Verbal/Written), and Quantitative Skills, Time Management and Prioritization Abilities, Effective Presentation, Team Player, Leadership, and Negotiation Skills. Work Experience Digital Marketer |Nelo - Techie, Texas, U.S.A     Nov 2022 – Present Spearheaded a 3-month content and email marketing campaign that generated over $40,000 in revenue through optimized audience segmentation and KPI-driven engagement tracking, leveraging CRM databases for audience insights. Conducted in-depth research on target audience pain points and crafted emotionally resonant content that strategically directed traffic to the opt-in form via the Instagram bio link. This approach resulted in a 500% increase in traffic and a 30% conversion rate. Led rigorous A/B testing on Facebook ads, increasing ticket sales by 300% (150 ticket sales) for the first-ever Konnect: Professional Networking Event in Texas. Introduced new marketing technologies and tools, such as Zapier and Manychat, streamlining team efforts and improving campaign efficiency. Digital Marketer |Petto, Zug, Switzerland Feb 2023 – July 2023  Created a data-driven crisis management strategy, reducing PR risks across Twitter, TikTok, and LinkedIn, and safeguarding    brand reputation. Managed and grew Petto’s subreddit by strategically sharing crypto-related content, enhancing brand visibility in the startup community. Restructured Discord, introducing weekly activities and giveaways, leading to a 600% increase in members and a 1200% boost in NFT sales. Compiled campaign reports and analytics for senior management, influencing data-driven decision-making. Digital Marketer |Nelo - Techie, Texas, U.S.A Nov 2021 – Nov 2022  Optimized Instagram content with Reels, growing followers from 2k to 75k in 12 months, reaching over 4 million accounts.  Automated an Instagram chat-bot, improving response time by 75% and boosting customer satisfaction ratings by 90%.  Conducted in-depth research to identify business niche trends and audience preferences, enabling the creation of highly effective content marketing strategies.  Researched audience trends to develop a content marketing strategy that boosted brand awareness by 200% and increased sales revenue by 20%. Social Media Manager| OSGF, Abuja, Nigeria     Dec 2019 - October 2020 Developed and executed a highly successful editorial calendar for the E.M.M.R department, ensuring a seamless flow of social media events throughout the year. Conducted regular analysis of social media metrics to monitor performance and pinpoint areas for improvement, refining social media strategies for optimal results. Collaborated effectively with cross-functional teams to conceive and implement innovative social media campaigns, resulting in increased brand awareness, engagement, and conversion rates. Maintained a consistent brand voice and visual identity across all social media channels, aligning them with the organization's messaging and values.